digital marketing complete courses module

1. Crossmorphic
Food Sensors

2. Increasing pressure on food industry to
provide more information on food content
Class action lawsuits for food
labeling issues rose from 19 5
years ago to 102 last year…
Courtesy of pictures4cool.com
Courtesy of news.health.com
Courtesy of screenjunkies.com
…while 5 in 6 food producers
surveyed claim current food
scanner overpriced, unsatisfactory

3. Current food sensor technology does not give
a complete picture of the scanned food
• Current technology
requires meticulous
samples to be taken
and analyzed,
rather than
complete food item
• Gives components
of food rather than
‘nutritional label’ –
quantities and
exact content
Current food scanner technology - Spectroscopy
Courtesy of Technische Universitat Berlin

4. Crossmorphic fixes these problems

5. Crossmorphic fixes these problems (cont.)

6. Crossmorphic fixes these problems (cont.)

7. The magic – our tech provides simple
quantified content on entire food piece
From this To this
Sample Entire foodstuff

8. Industrial segment ~$6B, consumer market
will be secondary target down the road
Industrial market
Consumer market
Description Market size (current year)
• Heavy duty industrial sensors
monitoring food content at
point of production
• Consumer-friendly products
that check food at point of
consumption
Key focus
$6B
$0.8B

9. Competition substantial in industrial spectroscopy,
limited in new crossmorphic market
Mass Spectroscopy Crossmorphic
• Large, diversified tech incumbents
• Technology used for variety of applications,
not focused specifically on food
• TruuScan specializes in monitoring hospital
food
• Spektrotech specialization currently
unknown
Lower cost
Ease of use
Quantities
provided
Speed
Detects trace
particulates

10. Rolling out first product line for
manufacturers, already have traction
• Have supplied $250k worth of initial stock
to beta users
• Product performing as expected, results
within allowable errors
• Early users specifically noted ease of use and
adoption; very shallow learning curve
Successes Improvements
• Working on request for faster scans
• Working to make technology more thorough
in detection of trace elements

11. Team
• Darla Xavier – Genius Inventor
• Some MBAs

12. We want $1M-$3M
• Willing to give you 33%-50% of company {CHECK FIGURES – DX}

13. TBD - Status, projections, financials

14. Appendix: Two budding competitors in
consumer space perform only cursory scans
• Performs cursory scan to identify
object, then provides results from
database as to what is in a ‘typical’
version of the object
• Provides simple scan that
provides presence and density of
most particulates, does not
accurately measure full
quantities or trace particulates