The document outlines digital marketing strategy and planning, emphasizing the importance of identifying customer goals and objectives to meet targets. It covers various types of digital marketing, including search engine marketing, social media marketing, content marketing, email marketing, and mobile marketing. Additionally, it highlights the necessity of measuring outcomes to assess the effectiveness of digital marketing strategies.

1. DIGITAL
MARKETING
STRATEGY AND PLANNING

2. HOW TO IDENTIFY YOUR
CUSTOMERS
GOALS AND
OBJECTIVE
IN ORDER TO ACHIEVE THESE GOALS & MISSIONS SPECIFIC
DIGITAL MARKETING OBJECTIVES ARE SET SO THAT THEY
CAN LEAD IN MEETING YOUR TARGETS.

3. HERE'S WHAT YOU NEED
TO KNOW TO IDENTIFY YOUR
IDEAL CUSTOMERS
HOW TO
IDENTIFY YOUR
CUSTOMER

4. ANALYZE WHAT THE
COMPETITORS ARE DOING
COMPETITOR
RESEARCH

5. TYPES OF
DIGITAL
MARKETING
1. SEARCH ENGINE MARKETING
2. SOCIAL MEDIA MARKETING
3. CONTENT MARKETING
4. EMAIL MARKETING
5. MOBILE MARKETING

6. THE PRACTICE OF MARKETING A
BUSINESS USING PAID ADVERTISEMENTS
THAT APPEAR ON SEARCH ENGINE
RESULTS PAGES
SEARCH ENGINE
MARKETING

7. SOCIAL MEDIA MARKETING IS A FORM OF INTERNET MARKETING
THAT INCLUDES COMPOSING AND SHARING CONTENT ON
SOCIAL MEDIA CHANNELS OR NETWORKS.
SOCIAL MEDIA
MARKETING

8. CONTENT
MARKETING
PROMOTES YOUR BUSINESS
EFFECTIVELY
THERE ARE A VARIETY OF CONTENT MARKETING TYPES
THAT MARKETERS CAN CHOOSE FROM.

9. EMAIL MARKETING IS A FORM OF MARKETING THAT CAN MAKE THE
CUSTOMERS ON YOUR EMAIL LIST AWARE OF NEW PRODUCTS
DISCOUNTS, AND OTHER SERVICES
EMAIL
MARKETING

10. MOBILE
MARKETING
HERE ARE A FEW REASONS
WHY MOBILE MARKETING IS
WIDESPREAD
MOBILE MARKETING IS A ROUTE IN WHICH TECHNOLOGY IS
USED TO PROMOTE PRODUCTS AND SERVICES TO THE
END-USER WHO IS CONSTANTLY CONNECTED TO THE
NETWORK.

11. MEASURE RESULTS
IN MARKETING
IT IS ESSENTIAL TO MEASURE THE RESULTS OR
OUTCOMES OF USING A DIGITAL MARKETING
STRATEGY IN YOUR BUSINESS.