Plan contains complete Strategy of Media buying, It also contains Elements of branding and Awareness campaigns; This plan Includes all the strategy. Which requires creating a brand presence in any market

1. Apollo Hospital
PAID MEDIA ACTIVIST
PLAN

2. Campaign – Introductions
Name -
Objective – Increase campaign awareness and reach
Descriptions – It’s a great initiative from the brand, purpose of this
campaigns is to increase overall reach and getting maximum engagements
on our posts. This will the branding cum awareness activity, so we need to
be placed our brand messaging and positioning very preciously.
Platforms – Google, YouTube and Facebook ( reach and awareness).

3. Campaigns Assets

4. Campaign Plan
As per the campaign objective we decided to start on three platforms (Google Display,
Facebook reach campaigns and YouTube).
These platform are completely aligned with our overall campaign objectives. These
platforms have highest daily active users and if we properly set our campaigns, we
might get high user interactions with lower cpc.
Will start with google display and Facebook reach campaigns and later in the timeline
we will add YouTube video ads.
Campaigns will get optimized for better and cheaper engagements on our targeted
users.

5. Audience – Targeting with Size

6. Overall Reach – All Audiences

7. Targeting Audience - Reference

8. Available audience size
Covid-19, Corona, Corona testing,
Coronagastroenterology doctor,nephrology
doctor,cardiac surgery,urology doctor,obs and gynae
doctor,cardiac service,urology
professionals,gastroenterologist,urologist near
me,gastroenterologist near me
Doctor near me searches / specialist doctor
Best hospital in Gurugram / Delhi

10. Campaigns budget Planning
User Cookies
YouTube -
20%
Google –
40%
Facebook
– 30%