THIS PPT IS GIVES AN HOW SOCIAL ADVERTISEMENT CAPTURES TYHE MARKET

1. ADVERTISINGANDPR
SOCIAL ADVERTISING

2. DIGITALINDIA
MINISTRY OF ELECTRONICS AND
INFORMATION TECNOLOGY,FINANCE
MINISTRY
,GOVERNMENT OF INDIA
2

3. INTRODUCTION
Digital India isacampaignlaunchedbythe GovernmentofIndia Inorder
toensuretheGovernment's services are made available to citizens
electronically byimprovedonlineinfrastructureandbyincreasingInternet
connectivityorbymakingthecountrydigitallyempoweredinthefieldof
technology.Theinitiativeincludesplanstoconnect ruralareaswithhigh-
speedinternet networks.DigitalIndiaconsistsofthreecorecomponents:
thedevelopmentofsecureandstabledigitalinfrastructure,delivering
governmentservicesdigitally,anduniversaldigitalliteracy.
Digital IndiawaslaunchedbythePrimeMinisterofIndia NarendraModi
on1July2015withanobjectiveofconnectingruralareaswithhigh-speed
Internet networksandimprovingdigitalliteracy. 3

4. 4
TARGET
MARKET

5. PUNCHLINE
5

6. AD IN CASH
6

7. AD IMPACT
7

8. SURVEY
1. Do you know about ‘Digital India’?
Yes
No
 Not sure
2. Do you remember its tagline?
Yes
 No
Not sure
8
3. Do you like the whole idea about Digital India programme (cashless economy)?
Yes
No
 Not sure
4. Are you a debit card/credit card or use
internet banking?.
 Yes
No
Holds but never used it
5. Where you came to know the
advertisement?
T.V
 Newspaper
Radio

9. ThankYou
AYUSHI MITTAL
MJMC 3
ayushi.mittal@imsnoida.com
Summited to
PROF. SHRADHA PROHIT