The document features a futuristic narrative by Hiro Nickamura, emphasizing the need for 'heroes' in digital agencies to ensure effective web development for government projects. It outlines specific qualities required from heroes in the project, creative, and technology teams, such as telepathy, precognition, and technopathy. Ultimately, it argues that possessing these heroes will enhance a company's reputation through improved work outcomes.

1. NOV 2007 | NARATTED BY
Nick Pan
nick@nickpan.com
www.nickpan.com
@nickpan
D I G I T A L

2. BONUS CHAPTER
“IGNITING REPUTATION”

3. Hello.
Are you all from
a Digital Agency?
My name is
HIRO
NICKAMURA.
I come from the
future and I’ve
got a message
for you all.

4. FIVE YEARS
INTO THE FUTURE

5. VIRAL ASSURANCE LTD
WOW DESIGN NETWORK
WEB WEB WEB GROUPOMG WORLDWIDE
NATIONAL TENDER
Two years in the future, the
Government decided that web
development in our country should
be done more efficiently.
They decided to have a
NATIONAL TENDER and to award
all web projects in the country to
the best company.
In the eyes of the Government, to met the
development criteria was easy, good price was
not key and deliver on time was common.
They had one
MAIN CRITERIA… HEROES!!!
They want a company
filled with HEROES!

6. They awarded the
NATIONAL TENDER
to the best company
they could find.
Three years later the
websites were in a mess.
The government found
out… that company did
not have true HEROES.
The main ability the
company had was…
BS!

7. I need your help.
But first…
Does your
company have
HEROES?
I will be
needing
minimum three
HEROES.
One from the Project Team.
One from the Creative Team.
One from the Technology Team.

8. From the Project Team…
Telepathy & Clairvoyance
An ability to see into a clients mind and
understand what he means by “ I want it easy
to use”, and others such vaguerisms.
Need to be able to get into a client’s mind and
find out what they want to do.
Persuasion
An ability to convince a client that he does not
need a flash splash screen or pages of content
that reads “Under Construction”.
More importantly to educate clients to know
that the rates are very fair.

9. From the Creative Team…
Precognition
An ability to see into the future and anticipate
new trends.
The ability to design what the client will
eventually accept so as to skip the countless
time wasting revisions.
Invulnerability
Even when the style police start picking on the
website, this ability stops looking at the
negative criticisms and focus on the possible
next steps.

10. From the Tech Team…
Technopathy
Control, configure & commission technological
solutions with superb knowledge across all
platforms.
Intuitive Aptitude
Ability to analyse complex systems and
intuitively understand how they work without
special education or training.

11. I would like to tell
you more, but I’ve
got only 5 mins.
So I’ve got to
quickly sum up what
I have to say…
S*#T!!

12. An company with
many HEROES
that have special
DEVELOPED ABILITIES
will have
better work done…
With better work done,
your company’s reputation
WILL improve…

13. ARE YOU
A HERO?
Are you ready to
develop your
abilities to the
next level??
Our Future
lies in your
hands!
But ask
yourself…

14. THANK Y U
Nick Pan
nick@nickpan.com
www.nickpan.com
@nickpan
CREDITS
All pictures credit to www.heroeswiki.com