The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Rakuten is a large Japanese e-commerce company with over 50 million registered users. As Rakuten expands globally with offices around the world, it is increasing opportunities for its Japanese employees to speak English. To help with this, Rakuten is implementing measures like holding meetings in English and providing English lessons to help employees communicate effectively across languages and cultures.
El documento resume la décima entrega anual de los Premios Palm's Music Awards en Santiago de Chile, los cuales honran las mejores bandas sonoras de películas de las últimas décadas del siglo XXI. Se enumeran las nominaciones y ganadores en varias categorías de género cinematográfico como comedia, musical, terror, animación, ciencia ficción y fantasía. La directora Julie Franco da las gracias por asistir a la entrega de estos prestigiosos premios.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
El documento propone desarrollar una conciencia ambiental para proteger el planeta y hacer la paz. Sugiere que debemos cuidar el medio ambiente para las generaciones futuras y vivir en armonía unos con otros.
1) McDonald's first opened stores in China in 1990 and saw rapid expansion over the following decades, increasing to over 1000 stores by 2008 and planning to reach 2000 total stores by the end of 2013.
2) McDonald's in China has some differences from other countries, such as lower prices that vary by area and some specialty dessert stores, but also similarities like 24-hour operations and limited menus.
3) McDonald's sales in China increase during major events like the Beijing Olympics in 2008, but the company aims to continue expanding regardless of specific events.
Rakuten is a large Japanese e-commerce company with over 50 million registered users. As Rakuten expands globally with offices around the world, it is increasing opportunities for its Japanese employees to speak English. To help with this, Rakuten is implementing measures like holding meetings in English and providing English lessons to help employees communicate effectively across languages and cultures.
El documento resume la décima entrega anual de los Premios Palm's Music Awards en Santiago de Chile, los cuales honran las mejores bandas sonoras de películas de las últimas décadas del siglo XXI. Se enumeran las nominaciones y ganadores en varias categorías de género cinematográfico como comedia, musical, terror, animación, ciencia ficción y fantasía. La directora Julie Franco da las gracias por asistir a la entrega de estos prestigiosos premios.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
El documento propone desarrollar una conciencia ambiental para proteger el planeta y hacer la paz. Sugiere que debemos cuidar el medio ambiente para las generaciones futuras y vivir en armonía unos con otros.
1) McDonald's first opened stores in China in 1990 and saw rapid expansion over the following decades, increasing to over 1000 stores by 2008 and planning to reach 2000 total stores by the end of 2013.
2) McDonald's in China has some differences from other countries, such as lower prices that vary by area and some specialty dessert stores, but also similarities like 24-hour operations and limited menus.
3) McDonald's sales in China increase during major events like the Beijing Olympics in 2008, but the company aims to continue expanding regardless of specific events.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
Best Digital Marketing Strategy Build Your Online Presence 2024.pptxpavankumarpayexelsol
This presentation provides a comprehensive guide to the best digital marketing strategies for 2024, focusing on enhancing your online presence. Key topics include understanding and targeting your audience, building a user-friendly and mobile-responsive website, leveraging the power of social media platforms, optimizing content for search engines, and using email marketing to foster direct engagement. By adopting these strategies, you can increase brand visibility, drive traffic, generate leads, and ultimately boost sales, ensuring your business thrives in the competitive digital landscape.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...Designforuminternational
India’s architectural landscape is a vibrant tapestry that weaves together the country's rich cultural heritage and its modern aspirations. From majestic historical structures to cutting-edge contemporary designs, the work of Indian architects is celebrated worldwide. Among the many firms shaping this dynamic field, Design Forum International stands out as a leader in innovative and sustainable architecture. This blog explores some of the best Indian architects, highlighting their contributions and showcasing the most famous architects in India.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
Best Digital Marketing Strategy Build Your Online Presence 2024.pptxpavankumarpayexelsol
This presentation provides a comprehensive guide to the best digital marketing strategies for 2024, focusing on enhancing your online presence. Key topics include understanding and targeting your audience, building a user-friendly and mobile-responsive website, leveraging the power of social media platforms, optimizing content for search engines, and using email marketing to foster direct engagement. By adopting these strategies, you can increase brand visibility, drive traffic, generate leads, and ultimately boost sales, ensuring your business thrives in the competitive digital landscape.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...Designforuminternational
India’s architectural landscape is a vibrant tapestry that weaves together the country's rich cultural heritage and its modern aspirations. From majestic historical structures to cutting-edge contemporary designs, the work of Indian architects is celebrated worldwide. Among the many firms shaping this dynamic field, Design Forum International stands out as a leader in innovative and sustainable architecture. This blog explores some of the best Indian architects, highlighting their contributions and showcasing the most famous architects in India.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Editor's Notes
Let’s start with some questions.
Raise your hands: Do you believe that human activity is causing our climate to change?
In a 2007 survey of views on climate change, 91% of Koreans said that they did.
To those here today whose answer is no, I have a different question:
What will our planet look like, once all our fossil fuels are gone?
Perhaps we should start thinking about changing our behaviors.
You’ve probably heard before that we are currently using the resources of 1.5 earths – that is, 50% more than the earth can sustain. While much of this usage is by select developed nations, the impact is worldwide.
Here in Korea recently, you’ve experienced erratic and very rainy weather over August and September and the Seoul people we are working with were complaining quite a bit. The Korean Meteorological Administration says these weather patterns may be an early indicator of global warming.
What are you, personally, doing about reducing your energy consumption?
If the answer is not much – you’re actually not alone. While a lot of attention is being paid to green technologies, we often neglect the human side of the picture – encouraging and empowering people to change their daily behaviors.
Renewable energy, smart grids, sustainable technologies and so on, will only make an impact if we also address the underlying behavioral issues of our energy use. What I’d like to talk about today is how we can address through design these human aspects of our energy consumption.
This is also a story about how any technological intervention needs to be based on a thorough understanding of people and needs to design the use of this technology. That’s what I would call designing for sustainable digital energy.
In becoming more sustainable, we need to consider three elements:
1) resources – that is, our energy sources, channels and needs; including our policies and decision-making bodies; How do we respect our environment and manage our resources?
2) technology, which gives people information, access and control; How can digital tools use human paradigms to empower our change?
3) And finally, people, that is, human contexts and human psychology, an understanding of people’s behaviors and how to influence them. How do we change individually?
I’d like to quote Ms. Min-hyung Lee, who is the director of the Future Science and Technology Strategy Center at Korea’s Science and Technology Policy Institute. She said something really smart – and dare I say courageous – in her “Green humanism” vision for Korea’s R&D future, as published in the Korea Herald:
“A green humanism society calls for fundamental innovations, rather than incremental improvement, to tackle challenges facing mankind and to respond to the demands of a new society.”
A sustainable future, in other words, needs innovations that are transformational, radical, and disruptive. We mustn’t be afraid of these words as designers, engineers, and business people, because we – you – are the people who have to work with governments to make courageous policies, and to empower people to make changes on a personal level.
What struck me about Ms. Lee’s argument - she is indeed a smart woman - is that she and her colleagues are proposing a new system of values by which government and business can work.
The Korean government has forecast that Korea, now the 13th economy in the world is going to be the 10th in 2040, and that one of the core growth engines of this future will be new and renewable energy.
At the same time, Korea has set targets to reduce emissions by 30% by 2020.
But how can we really start reducing the numbers?
The low hanging fruits are taken. We can’t think anymore just about “swapping” or replacing current technologies with their low-consumption alternatives.
Instead, to reduce our consumption to sustainable levels, our sources of energy, our infrastructures and large technical systems have to be revolutionized.
We have to approach innovation in a way that re-imagines our societies from the ground up.
And we have to imagine a different role for business within this new paradigm.
To again quote Ms. Lee, “Sustainable economic development must be achieved through a virtuous cycle of a low carbon industrial growth and resolution of environmental issues.”
Changes in infrastructure and large technical systems are long-term changes, which will need time to be implemented well, although the current economic crisis is speeding up the change.
In the mean time, people need to engage with the idea of more sustainable lives. We know that individuals can reduce their energy use by as much as 15% if the tools and commitment are there.
Right now, this commitment is often contradictory: people say that they’d like to be more sustainable, and yet it is often not a critical factor in the way they vote, in the way they live, or in the things they buy.
Technology could help to bridge this gap between what we think and want to do, and what we actually do.
Digital tools, such as smart meters, home energy dashboards etc. are being developed now by some big players, such as Google, Microsoft, Intel, GE and major electricity companies, among others.
At Experientia, we are working on a new advanced paradigm of human-centered smart meter design as part of a low to no carbon emissions construction project in Helsinki, called Low2No.
Our designs are aimed at the end-user, not at utilities.
They aggregate real-time energy consumption information, billing, savings tips, and social networking, and they use people-centered paradigms to communicate it.
What do I mean by people-centered paradigms?
How many kilowatts did you consume last month?
Not many of you would be able to answer me – and that’s because we don’t think that way.
It’s important that tools that are aimed at changing our behavior represent information in a way that makes sense to us.
We need to understand how people think about energy: is it in terms of watts, dollars, light bulbs, trees cut down? Asking people these sorts of questions is an important first step.
We’ve also identified three core activities that an advanced smart meter should promote.
These are the ability to check information, compare it against norms, and take appropriate actions.
So, checking the facts: this might be feedback and predictions about personal consumption use, or info on products and services.
To make good decisions, people need clear, quickly understandable information, visualized in a way that makes sense to them.
If the interface is overly complicated, difficult to understand, and requires lots of learning time and effort, people simply won’t use it.
You should be able to back-cast and forecast, and even do some simple planning activities (booking a car or a sauna - we are doing this in Finland after all!) and check the energy impact.
Then, we need the ability to compare. This might be comparison between available products, or my behavior compared to my neighbor, or to an average, or a goal.
Of course, we want people who are consuming above average to start consuming less, but we have to be careful that people who are told they are consuming below average don’t react by starting to consume more.
One well known study in California used a smiley face on the bill to give people a kind of social approval of their low consumption levels, and that was all it took to encourage them to maintain their low levels of energy use.
Finally, people need to know the possible actions to take, and be prompted to change.
Because change can be overwhelming and even threatening, people should be presented with short-term, easily achievable changes at first, such as changing to low-consumption light bulbs, washing clothes with cold water, etc.
Once people are more engaged and comfortable with the idea of change, long-term, higher investment changes can be introduced, such as using renewable energy suppliers, or reducing the number of flights they take each year.
People really need to trust the information that they are receiving, and to believe that it is accurate, and working in their best interests.
Too many existing smart meters seem to provide benefits to the utilities provider rather than to the end-user.
Smart meter programs in Texas and California suffered from huge backlash, because consumer groups believed the meters resulted were measuring incorrectly.
If people are going to really use and trust smart meters, they need to be onboard from the beginning, involved in the design process and consulted in installation decisions.
Additionally, we need to take care that the smart meters don’t become less effective over longer periods of time, after the initial thrill wears off.
This image from TheFunTheory shows recycling turned into a fast-reflexes game. The machine got people recycling huge amounts of bottles – but will the effect wear off once people have played the game a few times? Is fun enough?
To result in long-term change, the new behaviors need to become embedded in people’s routines, be supported by appropriate legislation, and become a core part of personal and shared community values.
Let’s imagine that we have created the perfect home energy dashboard. It provides the right information, well-visualized, shows the household that consumption is above average, and how to act to cut it back.
But people are not changing their behavior. Why not?
Let’s look closer. Maybe the dashboard is out of sight and it’s been forgotten about. Maybe in this busy home, no one has the time to worry about it, just to think “I’ll look at that later.” Maybe the parents are doing their best, but the computer and TV in their teenager’s bedroom stay on all night.
In asking people to change their behavior, we are battling against some powerful forces: routine, inertia, comfort levels, skepticism, and lack of motivation and very distant consequences of climate change, and all this works to keep people repeating the same old actions.
Before we can really hope to change people’s behaviors, we have to understand their contexts, their priorities, their attitudes, their values.
Economically, we often picture human beings as driven by the desire to optimize their personal conditions and self-gain. So a lot of smart meter initiatives right now focus on financial savings.
But we’re not just motivated by the desire to save a few cents off our electricity bill. In fact, many people would probably be willing to pay the extra cents for the convenience of not having to think about the problem.
So we need to focus not on those few cents (and current results are as low as 2.8% reduction in bills) but on how these cents add up to a bigger movement, of new cultural norms and common values, shared by a larger community, in which individual actions are part of a collective commitment to global sustainability.
This is a behavioral change framework that we developed at Experientia as we explored how to address change on the level of cultural norms.
It identifies the interplay of forces that impact the likelihood of people changing behaviors. These fall into four categories:
The space and communities people live in, heating needs, transport infrastructure, light conditions, water and food supplies, and available technology.
For instance, in Seoul until recently it was quite impossible to use bicycles. Now there are more and more bicycle paths: not just along the Han River, but also inland – on major traffic routes. And bicycles are indeed showing up.
This includes people’s personal green values, their consumption behavior, and level of self-awareness regarding their individual impact.
This refers to community identity, values, beliefs, memories, needs, and habits. The degree of shared acceptance of green values, and the collective knowledge of behavioral impact on climate and options to modify it.
This image shows the Living Light sculpture, in the Seoul Peace Park, across from the World Cup Stadium. The sculpture displays air quality in Seoul neighborhoods. It’s an interesting attempt to construct the kind of shared knowledge, awareness and sense of values that I’m talking about, at the Social level of the model.
Finally, cultural. This is the commitment of public administrations and business organizations to green values; incentives, improvement and maintenance programs.
I don’t have to inform you here about the major commitment to sustainability that your government and major corporations have taken and are now starting to implement in concrete actions.
The framework also defines four different kinds of actions that can influence the four forces: Engagement and Awareness, Community Actions, Self Assessment and Leading by Example.
Engagement and Awareness
This is about access to meaningful and contextual information, tools for evaluation, and showing the effect of personal actions.
Community Actions
Once something becomes a social activity, linked to personal reputation, family, neighbors and peers become a force of encouragement and support.
Self Assessment
People and communities need to be able to assess their actual consumption patterns and their positive impact, creating a virtuous circle in which decrease of consumption reinforces further reductions.
Leading by Example
Governments and local authorities need to model the behaviors they are hoping to encourage in their populations, and to offer public incentives to sustain change, both for individuals, communities and for small and big businesses.
So what are the next steps in achieving this vision of systemic change?
Well, let’s come back to the question I asked at the beginning of the presentation about what you are doing personally to reduce your energy consumption.
The first step is to realize, on a personal level, that we all need to change our behaviors and our norms, and thinking about how we can do that, while maintaining an enjoyable quality of life.
Then, we need to enable those changes in our communities, our cities and our countries.
We need to create a paradigm which is not only more sustainable, but also implies a future where we put aside the drive to consume, and rediscover the richness and fullness of human interaction and community – and now I am back at the vision of green humanism that your compatriot Ms. Lee so forcefully set out.
For this to happen, the market has to be made ready.
The change IS happening and business has to be ready to respond to the coming demand for new tools that reflect and build new social attitudes.
Korea has a great opportunity. The commitment to sustainability and the open debate on your future R&D policies indicate that you have space to be shifting in a more durable direction. With the right policies and attitudes, Korea can seize the chance to push the change, both in terms of inventing new technologies, and to position and embed them within new values and norms.