The impact of Global networks, Open Source GeoData and Google Maps on National Mapping Agencies @ The cc - The Exchange Conference 2005

1. The digital earth
the globalisation of Geodata
Ed Parsons
CTO, Ordnance Survey
July 2005

2. Agenda- some random thoughts..
• The internet changed everything
• The “new” global consumer
• The power of the global brand..
• Our world just changed..

3. The internet changed
everything..
w
/
/
:
p
t
t
h

4. Internet change - the organisational
perspective
High
Pre-internet
production
Low distribution
Low High

5. Internet change - the organisational
perspective
High
post-internet
production
Low distribution
Low High

6. Internet change - the organisational
perspective
High
production
now..
Low distribution
Low High

7. The network effect
• IP Network traffic increased
400% since 2002
• Bandwidth grew 46% globally
in 2004
• Asian growth 78% in 2004
• 2005 more bandwidth linking
European cities, than North
American

8. Cost of GI Expertise (p.a.)
Germany €45,839
United States €33,195
Lithuania €5,649
India €2,204
Source : Mercer Human Resource Consulting

9. 10 years ago..
what we can do today..
was economically impossible..

10. $300

11. The “new” global
consumer..

12. Not your granddad anymore..
• Don’t remember life before the internet
• Instant gratification
• Issue rather than “political” motivation
• Member of a global community..
• Hyper Brand aware

14. My map...
my information

16. Geographic Information is
becoming democratised

17. The power of the global
brand..

18. ?
=

19. Today, universal coverage is
more important than detail..
Tomorrow ?

20. our world has just changed...

21. Wednesday 29th June 2005

22. San Francisco, California

24. A GI conference ?
LOCAL
Maps
Maps

25. Demonstration..
Google earth

26. A few other things to think about...
• Google Maps official API
• A9 Yellow pages - street level detail
• MSN Virtual Earth

29. Consumers expect high quality
mapping to be a free service

30. Thank you..