Digital Digest Squatty Potty.pdf

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Nowadays, content is king, and certain firms execute their product marketing and campaign flawlessly. One of them came across my knowledge, which I thought was both innovative and which tickles your funny bones. As a result, I made the decision to build digital digest slides for this company. This advertisement will, without a doubt, make you think how challenging status quo can be beneficial for your brand.

How Unicorns & pooping
generated $31M
Gayatri Patel
Business & Marketing Student at Seneca College( 2021-2022)

Agenda
The Company
The Ad
My Thoughts
9/3/20XX Presentation Title 2

Introduction
My name is Gayatri Patel, a Business and Marketing Student at
Seneca College, Toronto, Ontario, Canada. I am creating this
presentation for one of my assignment to create a Digital digest on
a marketing campaign. The criteria to select the campaign is that it
must be different, thought provoking and keeps you glued to your
seat until the ads are over. The kind which makes you look up the
company and think how their products can make your life better. I
am going with ‘The Squatty Potty’ Unicorn campaign.
3

Company
History
• Like all successful companies, squatty potty was founded in a garage by
the Edwards family.
• It all began when Bobby Edwards’ mother, Judy was suffering from
constipation. Family doctor advised squatting whenever she had to use the
restroom. Squatting changed Judy’s life forever, she wasn’t constipated
anymore and was leading a much healthier life.
• So, Bobby and his father designed a stool for squatting, which would later
change a lot of lives. Initially, they sent out the stools to known
influencers who could plug their product online and the response was a
massive $1M dollar generated in sales.
• No looking back after this
5

Founders with
Their First
Product
6
Source: https://www.squattypotty.com/blogs/blog/meet-the-team-judy-edwards-squatty-potty-founder-and-co-creator

A Shark Boost • Within three weeks of Securing a $350,000 investment from a Shark, SquattyPotty was able to sell
products worth $4M in 2013.
7
Source: East Idaho news

My Thoughts
• Why this campaign worked?. The ad had
multiple moments of brilliance. To begin with a
unicorn pooping ice-cream and the children
enjoying is nothing short of humorously brilliant.
• The intention of this ad was to make create
awareness amongst people. To make them
understand, they can clean their bowels in one go
with their product.

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Digital Digest Squatty Potty.pdf

1. How Unicorns & pooping generated $31M Gayatri Patel Business & Marketing Student at Seneca College( 2021-2022)

2. Agenda The Company The Ad My Thoughts 9/3/20XX Presentation Title 2

3. Introduction My name is Gayatri Patel, a Business and Marketing Student at Seneca College, Toronto, Ontario, Canada. I am creating this presentation for one of my assignment to create a Digital digest on a marketing campaign. The criteria to select the campaign is that it must be different, thought provoking and keeps you glued to your seat until the ads are over. The kind which makes you look up the company and think how their products can make your life better. I am going with ‘The Squatty Potty’ Unicorn campaign. 3

4. Squatty Potty The Company

5. Company History • Like all successful companies, squatty potty was founded in a garage by the Edwards family. • It all began when Bobby Edwards’ mother, Judy was suffering from constipation. Family doctor advised squatting whenever she had to use the restroom. Squatting changed Judy’s life forever, she wasn’t constipated anymore and was leading a much healthier life. • So, Bobby and his father designed a stool for squatting, which would later change a lot of lives. Initially, they sent out the stools to known influencers who could plug their product online and the response was a massive $1M dollar generated in sales. • No looking back after this 5

6. Founders with Their First Product 6 Source: https://www.squattypotty.com/blogs/blog/meet-the-team-judy-edwards-squatty-potty-founder-and-co-creator

7. A Shark Boost • Within three weeks of Securing a $350,000 investment from a Shark, SquattyPotty was able to sell products worth $4M in 2013. 7 Source: East Idaho news

8. The Ad 8

9. The Unicorn AD • If all the progress Edwards’ made so far wasn’t enough, Squatty Potty pulled a stroke of marketing genius with it’s Unicorn ad. • The ad basically featured a Unicorn pooping ice cream, Why ice cream you might ask. Because “It’s not OK to talk about poop, but it’s OK to talk about ice cream.” said Bill Edwards. • The main idea of the commercial was to show off the product in a unique and intriguing way, which quote “changes how you poop forever and changes ice-cream forever”. The ad has pulled over 40M views so far. • The ad was hilarious, mind-blowing and yielded 600% more sales online and 200% increase in retail sales generating $31M in sales over the net 2 years. 9 Source: https://www.adweek.com/brand-marketing/squatty-pottys-ceo-ignored-everyone-made-insane-video-and-boosted-sales-600-168526/ Advertise: https://www.youtube.com/watch?v=YbYWhdLO43QAd:

10. My Thoughts • Why this campaign worked?. The ad had multiple moments of brilliance. To begin with a unicorn pooping ice-cream and the children enjoying is nothing short of humorously brilliant. • The intention of this ad was to make create awareness amongst people. To make them understand, they can clean their bowels in one go with their product.

11. References “Meet the Team: Judy Edwards, Squatty Potty Founder and Co-Creator.” SquattyPotty, https://www.squattypotty.com/blogs/blog/meet-the-team-judy-edwards-squattypotty-founder-and-co-creator. Accessed 12 June 2022. “Squatty Potty: What Happened After Shark Tank?” BizzBucket, 3 Oct. 2021, https://bizzbucket.co/squatty-potty-shark-tank-update/. StanleyDecember 10, T. L. and 2015. Squatty Potty’s CEO Ignored Everyone, Made an Insane Video and Boosted Sales 600%. https://www.adweek.com/brand- marketing/squatty-pottys-ceo-ignored-everyone-made-insane-video-and-boosted-sales-600-168526/. Accessed 12 June 2022. This Unicorn Changed the Way I Poop - #SquattyPotty. www.youtube.com, https://www.youtube.com/watch=YbYWhdLO43Q. Accessed 12 June 2022.

12. Thank you •Gayatri Patel 12

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