The document discusses advertisements from fast food chains targeting African American audiences from the 1970s to today. It analyzes Popeye's "Annie the Chicken Queen" ad featuring a stereotypical black spokeswoman. It also examines 1970s McDonald's ads that only featured black children and used slang like "gettin' down" to connect to black culture. Additionally, it covers McDonald's "Chiller Talk" ads from the same era that had all-black casts delivering slang phrases to a hip hop beat.

1. DIGITAL ASSIGNMENT:
FAST FOOD
ADVERTISEMENTS FOR AN
AFRICAN AMERICAN
AUDIENCE
DAVID ADLER

2. “ANNIE THE CHICKEN QUEEN”
•Subject Matter
•Stereotypical Spokeswoman
• Annie’s speech
•Background Music

3. POPEYE‟S “ANNIE THE CHICKEN
QUEEN”

4. MCDONALD‟S IN THE 1970S
• Setting
• Absence of other races
• Number of kids
• Attempt to connect to culture
• “On the real side, kids can
really dig gettin’ down at McDonald’s”

5. MCDONALD‟S „CHILLER TALK‟
•Background Music
•Chiller talk “phrases”
•All black cast
•Actor’s expressions

6. MCDONALD‟S TODAY- CHILLER TALK