This document discusses three case studies of effective digital activism campaigns. Case Study 1 profiles a Kickstarter campaign for a project called Esoteric Lore that engaged users through an opening reception video and easy-to-use Kickstarter tools. Case Study 2 examines Google's prominent recognition of International Women's Day in 2011 through an engaging video and interactive maps to find local events. Case Study 3 also involves International Women's Day and highlights how the campaign created interactive events on Google Maps and Picasa and provided compelling calls to action and links to organizations.

1. “Diggable” Digital Activism 101:Case Studies that make you go, “WOW!!” Julie Borders, ’83 Prodigal Daughter, Spelman WRRC 2011 Toni Cade Bambera Conference 678-517-2272 (Txt / Cell) @BeJewels / julieaborders@gmail.com

3. User-friendliness

5. Case Study #1: Esoteric Lore Kickstarter-credible project (http://www.kickstarter.com/profile/esotericlore1/) Engaging Opening Reception video (http://www.kickstarter.com/projects/esotericlore/esoteric-lore-opening-reception?ref=live)

6. Case Study #1: Esoteric Lore Kickstarter -credible project (http://www.kickstarter.com/profile/esotericlore1/) Engaging Opening Reception videos (http://www.kickstarter.com/projects/esotericlore/esoteric-lore-opening-reception) Easy 2 Use Kickstarter Funding Tool Robust Options for Support Levels Compelling Call 2 Action Deadlines

7. Case Study #3: 2011 Int’l Women’s Day Prominent Google International Women’s Day Recognition (http://www.google.com/events/iwd2011/) Engaging “Join Women on the Bridge” video (http://www.youtube.com/watch?v=hUF65dR08ic)

8. Case Study #3: 2011 Int’l Women’s Day Prominent Google International Women’s Day Recognition (http://www.google.com/events/iwd2011/) Engaging “Join Women on the Bridge” video (http://www.youtube.com/watch?v=hUF65dR08ic) Easy 2 Use Google Maps Find a Bridge Near You facility Interactive Event Creation & Media Display (Picasa) 337 Check-ins!

9. Case Study #3: 2011 Int’l Women’s Day Prominent Google International Women’s Day Recognition (http://www.google.com/events/iwd2011/) Engaging “Join Women on the Bridge” video (http://www.youtube.com/watch?v=hUF65dR08ic) Easy 2 Use Google Maps Find a Bridge Near You facility Interactive Event Creation & Media Display (Picasa) Robust Links to Various Women’s Organizations Compelling Shopping Cart for Donations