This 4-hour module seeks to introduce students to the range of digital technologies and tools that exist and their potential benefits to business. It will cover key concepts such as the 6 main business functions and how digital tools can support each. Activities will include identifying tools and their benefits, and discussing barriers to tool adoption. The module aims to illustrate how tools can benefit businesses through increased sales, efficiencies and competitiveness when integrated into a digital strategy. Assessment will be via online questionnaires testing students' understanding of tools, functionality, advantages/disadvantages, and digital competencies.

1. 1
DIGA Module
Title & Overview :
2. The Role and Use of Digital Technologies and their benefits to Business
This module seeks to clearly identify the benefits to business in establishing
an integrated digital strategy. By exploring the potential of particular tools
through scenarios that explore good practice, this module will introduce the
range and variety of digital solutions and explore how they support business
growth and development.
Duration: 4 hours
DIGA Module
Overall
Objective:
This module will introduce and familiarize students with the vast array of
digital technologies and tools that exist and will clearly articulate the potential
and benefit of using enhanced ICT/digital competence and or tools to support
sustained business success/growth.
On completion of this module, successful learners as ETE professionals) will
be able to:
1. Illustrate knowledge of a range of tools and their potential benefits to
business, within an integrated strategy
2. Demonstrate the functionality of the (various) tools in order to how
they can benefit the entrepreneur increasing sales, business
efficiencies and being more competitive
3. Determine the advantages and disadvantages of the various online
media options and platforms for inclusion in a suitable digital media
strategy
4. Empathize with the learner and their context of ICT (barriers; fears;
lack of understanding) through clear understanding of functionality of
(various) tools
5. Articulate the potential and benefit of a strategic use of (various)
digital tools
6. Demonstrate a practical understanding of the issues inherent with 7
Digital Competences.
Timing Content / topic Activity (Facilitator & Learner) Resources
15 mins Introduction to
Module 2
Facilitator:
- Present yourself
- Short presentation of
Module content, its
objectives and expected
results/outputs for learner.
- Ask participants to sign
attendance sheet
- Present working policy to
the group; direct participants
to toilet facilities and fire
exits
- Warm up participants and
create group dynamic with
group exercise
- Present importance of using
digital technology in
business
Learner:
- Sign attendance sheet
- Listen, discuss
- ice breaker
- attendance register
- computer, beamer,
internet
- ppt presentation
- training material
- sources for further
information (Strategic
Forum on Digital
Entrepreneurship, Fueling
Digital Entrepreneurship
in Europe - background
paper; The role and use of
digital technologies –
empirical study)

2. 2
20 mins Key concepts Facilitator:
- Present most important
points of the topic (Who?
What? When? Where?
Why? How?)
Learners:
- Listen, discuss
- all materials of the module
(summary)
- computer, beamer,
internet
- ppt presentation
- training material
75 mins Digital Tools and
their benefits for
business:
 6 business
functions
(HR/staffing,
finance,
marketing &
sales, process
& operations,
support &
network,
strategy &
development)
 Digital tools and
their functions
 How can digital
tools benefit
business
functions?
Facilitator:
- Introduce the 6 business
functions
- Facilitate Post-it task
(writing tools on post-it and
placing to the business
function on poster)
- Present additional tools not
identified during the post-it
task
- Facilitate discussion about
different tools and how they
can benefit each area of
business (in connection with
the post-it task)
- Provide support and
feedback
Learner:
- Listen, discuss, cooperate
- Identify tools he/she knows
and reflects on benefits
- Ask questions, discuss,
exchange experiences in
the topic
- DIGA Digital Data
Gathering table
- case examples
- computer, beamer,
internet
- Flip chart
- ppt presentation
- training material
- links to online solutions
(SI: Si.Mobil – Popolna
pisarna)
- sources for further
information
(http://www.spiceworks.co
m/marketing/10-benefits-
smbs-realize-digital-
marketing-strategy; White
paper: Employee Focused
Digital Media; White
paper: What is
multichannel
communications)
40 mins Connecting tools
with digital
competence:
 7 areas of
digital
competence
 Importance of
digital tools in
relation with
digital
competence
Facilitator:
- Repeat in short the 7 areas
of digital competence
(refresh the topic from
Module 1)
- Facilitate discussion in
groups on how the tools
address the areas of digital
competence
- Sum up the importance of
digital tools in relation with
digital competence
Learner:
- Listen, discuss, cooperate
- Participate in the group work
- Ask questions, discuss,
exchange experiences in
the topic
- group exercise - world
café format: 3 groups,
each identifying tools
related to specific area of
digital competence, group
change 2 times to
supplement the list of
tools
- computer, beamer,
internet
- flip chart
- ppt presentation
- training material

3. 3
60 mins Barriers to use
digital tools in
practice:
 Fears and
obstacles that
are preventing
us to use the
tools in practice
 Learners
personal
worries
Facilitator:
- Facilitate group work: Pro &
con discussion (each group
draw lots for digital tools and
prepares arguments for and
against the use of selected
tools in business)
- Summarize key fears and
obstacles to use the tools in
practice
Learner:
- Listen, discuss, cooperate
- Identify own worries that
stops them to use the tools
by reviewing Personal
Development Plan (personal
reflection task)
- flip chart
- computer, beamer,
internet
- case examples?
- ppt presentation
- training material
30 mins Conclusion Facilitator:
- facilitates exercise on
“advising about digital tools”
(recommending appropriate
tools and describing benefits
for the selected case in
relation to business function
and digital competence
area)
- Summarize the content
- Highlight key benefits
- Facilitate reflection round
(what was interesting, new,
useful)
Learner:
- Cooperate in exercise –
prepare the advice
- Reflect on the module topic
- Case study scenarios
(SME’s with needs in
specific business area)
- computer, beamer,
internet
- ppt presentation
- training material
Module Assessment and Evaluation
Module outcome Assessment & Evaluation methods
1. Illustrate knowledge of
a range of tools and
their potential benefits
to business, within an
integrated strategy
On-line questionnaire - multiple choice question
2. Demonstrate the
functionality of the
(various) tools in order
to how they can
benefit the
entrepreneur
increasing sales,
business efficiencies
On-line questionnaire – open question (description)

4. 4
and being more
competitive
3. Determine the
advantages and
disadvantages of the
various online media
options and platforms
for inclusion in a
suitable digital media
strategy
On-line questionnaire - multiple choice question
4. Empathize with the
learner and their
context of ICT
(barriers; fears; lack of
understanding)
through clear
understanding of
functionality of
(various) tools
On-line questionnaire - multiple choice question
5. Articulate the potential
and benefit of a
strategic use of
(various) digital tools
On-line questionnaire - open question (description)
6. Demonstrate a
practical
understanding of the
issues inherent with 7
Digital Competences.
On-line questionnaire - multiple choice question
Check! Each module should include the following elements:
 Introduction – why this topic is important
 Key concepts – underpinning this topic
 Activities – a range of learning activities and tasks
 Scenarios / case studies – to demonstrate the real–life application of this topic / relevance to
the entrepreneur
 Links to online solutions – accessible country- relevant digital solutions
 Sources of further information – including references and links