The document discusses the diffusion of innovations theory and provides several examples. It describes how innovations are adopted by different groups, from innovators and early adopters to the early majority, late majority, and laggards. It also provides examples of how companies like Google offer different versions of products and services to target different adoption groups. The document discusses high involvement purchases and how customers are more thoughtful and informed when making such important decisions.

1. Diffusion of Innovation The glint of INNOVATION ORGANIZATION Contributed By Aviroop Banik Assume this girl as on organization

2. CREATIVITY INNOVATION DIFFUSED in the society Difference between Creativity & Innovation

3. Droplet of Innovation Water as a Social system Ripple effect of innovation innovation

4. Speed of Adoption

6. We love to Diffuse the Innovation Guys! We would explain you what is DoI theory , just enjoy

7. INNOVATION

9. He was looking out for some hand signs to cheer his football team

10. Harley was thinking

11. Came up with HOOK EM HORNS

12. cheerleaders He showed it to his team

13. They adopted it

16. Late majority

17. Cloud Computing Organisational example of DoI Theory

18. and a premium version with a 25 GB storage space,for which it charges $50 per user per year. Google offers 2 versions a standard version (which is lighter, offers less email space and does not guarantee service levels)

19. Cloud computing & Google Apps Early Adopters are SME’s Early Majority are all healthcare, IT firms etc Late Majority are Telcos, banks and government institutions Laggards are all Individuals like us

20. Guys, now its time to Diffuse our Innovation …

21. We are made to THINK many times before lying on the operation bed. WHY???? Only because we are going for a HIGH INVOLVEMENT SERVICE (H.I.S) PURCHASE.

22. Things go with a high involvement service (H.I.S) purchase. 1.Where to get it done? 2.Ask about doctor’s reputation. 3.Needs a lot of knowledge and education for a high involvement purchase. 4. The web sites and advertisements have to be lengthy and explanatory. .

23. BRAND BRAND LOYALTY Lets see why a person adhere to

24. I’ll stick to my old gynecologist Thanks mum you are so Brand Loyal. I love You…

25. Low Brand Recall for H.I.S Customer’s mind

26. L.I.P Low Involvement Product(s)

27. Customer Delight Not Customer Satisfaction, but... Contributed by Amod Kankekar-06