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Diffusion of Innovation The glint of  INNOVATION ORGANIZATION Contributed By Aviroop Banik Assume this girl as on organization
CREATIVITY INNOVATION DIFFUSED in the society Difference between Creativity & Innovation
Droplet of  Innovation Water as a  Social system  Ripple effect of innovation innovation
Speed of Adoption
 
We love to  Diffuse  the Innovation Guys! We would explain you what is DoI theory ,  just enjoy
INNOVATION
 
He was looking out for some hand signs to cheer his football team
Harley was thinking
Came up with HOOK  EM  HORNS
cheerleaders He showed it to his team
They adopted it
 
 
Late majority
Cloud Computing Organisational example of DoI Theory
and a premium version with a 25 GB storage space,for which it charges $50 per user per year.  Google offers  2 versions  a standard version (which is lighter, offers less email space and does not guarantee service levels)
Cloud computing &  Google Apps Early Adopters  are SME’s Early Majority are  all healthcare, IT firms etc Late Majority are Telcos,  banks and government  institutions Laggards are  all  Individuals like us
Guys, now its  time to  Diffuse our  Innovation …
We are made to  THINK  many times before lying on the operation bed. WHY???? Only because we are going for a  HIGH INVOLVEMENT  SERVICE (H.I.S) PURCHASE.
Things go with a high involvement service (H.I.S) purchase. 1.Where to get it done? 2.Ask about doctor’s reputation. 3.Needs a lot of knowledge and education for a high involvement purchase. 4.   The web sites and advertisements have to be lengthy and explanatory. .
BRAND BRAND LOYALTY  Lets see why a person adhere to
I’ll stick to my old gynecologist Thanks mum you are so Brand Loyal. I love You…
Low Brand Recall for H.I.S Customer’s mind
L.I.P Low Involvement Product(s)
Customer Delight Not Customer  Satisfaction, but... Contributed by  Amod Kankekar-06

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Diffusion of Innovation by Aviroop Banik

Editor's Notes

  1. - Perception is Real. - Neither Perception nor Expectation necessarily reflect reality. - Key challenge - not only the Quality of Work; but also the need to manage Customers’ Expectations & Perceptions. - A Satisfied Customer is easier to keep Satisfied than one is in a state of annoyance and impatience because he was led to believe that service would begin earlier than it did.