Age UK launched a campaign called "No one should have no one" to raise awareness about loneliness among older people. The campaign aims to highlight that over 1 million older people in the UK have not spoken to friends, family or neighbors for at least a month. The document discusses how different Age UK campaigns and programs could appeal to various audiences, including children, families, veterans and younger people, in order to raise awareness and funds to help lonely older individuals.

1. LESSON 6
AGE UK

2. COMPAREThe audience between the two man on the moon adverts
The

3. IN MY OPINION, THE TARGET AGE OF THIS IS ABOVE 18. CHILDREN BELO W THIS L ABEL DON’ T
TEND TO HAVE SYMPATHY OR UNDERSTAND THE PROBLEM, WHERE AS OLDER P EOPLE FEEL THEY
NEED TO HELP MORE AS THEY KNOW PEOPLE WHO THE ADVERT IS CENTERED AROUND, AND
ALSO TEND TO HAVE THE MONEY TO DONATE. THE PURPOSE OF THIS IS TO RAISE MONEY AND
AWARENESS FOR THE ELDERLY BEING MORE LONELY.

4. IT CAN APPEAL TO A WIDER AUDIENCE. FOR EXAMPLE, THE ELDERLY MAN IN THE ARMY HAT CAN
APPLY TO CADETS AS THEY WOULD LIKE TO SUPPORT VETERANS.

5. ‘NO ONE SHOULD HAVE NO ONE’
Age UK launched its ‘No one should have no one’
campaign with the aim of raising awareness of the fact
that many older people have no one to turn to. It
estimates that more than 1 million older people haven’t
spoken to a friend, relative or neighbour for at least a
month.

6. I T H I N K T H A T T H I S C A N A P P E A L T O P E O P L E O F A Y O U N G E R A G E , L I K E C H I L D R E N . C H R I S T M A S I S A F E S T I V A L A L L
C H I L D R E N L O O K F O R W A R D T O O , S O I N C L U D I N G T H I S I N T H E A D V E R T W O U L D A P P E A L T O T H E M A S I T I S S O M E T H I N G
T H E Y T A K E F O R G R A N T E D . T H E P U R P O S E I S T O R A I S E A W A R E N E S S A N D M O N E Y T O H E L P T H E L O N E L Y E L D E R L Y P E O P L E .

7. IT IS SIMILAR TO THE ADVERT BEFORE THIS. I THINK IT WOULD REALLY APPLY TO ANYONE.
THE WRITING AT THE SIDES MAKES PEOPLE FEEL BAD FOR THE ELDERLY A ND MOST PEOPLE
TAKE IT ALL FOR GRANTED.

8. T H I S L O O K S L I K E I T C O U L D A P P L Y T O F A M I L I E S A S T H E P I C T U R E S H O W S A N I M A G E O F A F A M I L Y A L L T O G E T H E R ,
M E A N I N G T H E Y C O U L D R E L A T E A N D F E E L A S I F T H E Y N E E D T O H E L P T H E C A U S E T O P R E V E N T T H I S F R O M H A P P E N I N G
T O A N Y O N E T H E Y K N O W .

9. OLD SCHOOL WITH THE HAIRY BIKERS
The Hairy Bikers pair
up pensioners and
teenage pupils at a
struggling school in
Oxford to see if
spending time
together can
transform their lives.

10. T H E S H O W S P U R P O S E I S T O B R I N G L I G H T T O R E A L L I F E S I T U A T I O N S T H A T H A P P E N . I T C O U L D B E T A R G E T E D T O A N Y O N E W H O
I S I N A S I M I L A R S P A C E . T O M E , T H E P U R P O S E O F I T I S T O T U R N T H E S E P E O P L E ’ S L I F E A R O U N D A N D E N C O U R A G E A N Y O N E
E L S E I N A S I M I L A R S P O T T O D O T H E S A M E .

11. The Wireless Radio is
a web radio connected
to Age UK. It
broadcasts a mix of
entertainment, music
and information from
the city of London. Its
team includes David
Jensen, Esta Charkham
and Gary Williams, to
name but a few.
The Wireless (DAB/Online Radio Station):
Audience? Purpose?

12. THE WEBSITE USES VIDEOS MAKING AWARENESS ABOUT
SAFETY ISSUES CHILDREN FACE, SUCH AS PREDATORS. IT
MAINLY APPEALS TO PARENTS BECAUSE THEY WANT TO
KNOW HOE TO PROTECT THEIR CHILDREN.