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2007. Helmut Maukner. Attractiveness of South East Europe for foreign Investors. CEE-Wirtschaftsforum 2007. Forum Velden.
1. Helmut Maukner Managing Partner, Ernst & Young Österreich, Österreich/Austria Die Attraktivität von Süd-Osteuropa für ausländische Investoren Attractiveness of South East Europe for foreign Investors
2. Attractiveness of South East Europe for foreign investors Helmut Maukner Country Managing Partner Ernst & Young Austria CEE Economic Forum 2007
9. Introduction: the reality of FDI in Europe (with a focus on South East Europe)
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12. SE Europe’s Top 3 countries account for 85% of regional FDI 2001-2005 285 174 141 62 29 40% 25% 20% 9% 4% Romania Bulgaria Turkey Serbia Greece Source: Ernst & Young European Investment Monitor 2001- 2005 Market share in number of projects – Top 5 Number of projects
19. Most attractive regions by location criteria A region primarily attractive for its cost competitiveness… 1 3 South East Europe Central Europe 12% 40% 9% 2 Western Europe Labour cost 1 3 South East Europe Central Europe 20% 17% 2 Western Europe 31% Productivity increase Source : Ernst & Young South East Europe Attractiveness Survey 207 6 - 200 international executives Image
23. Most attractive countries in terms of perception Romania leads the way, ahead of 3 competing challengers 58% 49% 48% 44% 26% Romania Turkey Greece Bulgaria Serbia Source: Ernst & Young South East Europe Attractiveness Survey 200 7 200 international executives Image
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25. Most attractive countries in terms of perception Encouraging perspectives for Bulgaria 56% 59% 62% 68% 0% 10% 20% 30% 40% 50% 60% 70% 80% Greece Turkey Bulgaria Romania 3 year improvement 50% Serbia 44% 48% 49% 58% 0% 10% 20% 30% 40% 50% 60% 70% 80% Greece Turkey Bulgaria Romania Perception 2007 26% Serbia Source : Ernst & Young South East Europe Attractiveness Survey 200 7 - 200 international executives
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28. South East Europe 2007 Attractiveness scoreboard Greece Turkey Romania Bulgaria Source : Ernst & Young South East Europe Attractiveness Survey 2007- 200 international executives Bulgaria “ surprising and rising” Greece “ quality not transforming into reality” Romania “ in line with first-wave accession countries ” Turkey “ the sleeping giant”
33. Investors’ expectations for Romania Connectivity and stability Ensure political environment stability Implement more flexible and simple administrative procedures Meet with the European economic regulatory standards 24% 28% 28% 29% 0% 10% 20% 30% 40% 50% 60% 70% 80% 21% Investor’s expectations Further improve transport and communication infrastructures Improve the education system Source : Ernst & Young South East Europe Attractiveness Survey 2007 - 200 international executives Can’t say = 21%
38. Investors’ expectations for Bulgaria Stability and quality Meet with the European economic regulatory standards Ensure political environment stability Implement more flexible and simple administrative procedures 23% 25% 27% 29% 0% 10% 20% 30% 40% 50% 60% 70% 80% 20% Investor’s expectations Further improve transport and communication infrastructures Improve quality of life Source : Ernst & Young South East Europe Attractiveness Survey 2007 - 200 international executives Can’t say = 25%