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Helmut Maukner Managing Partner, Ernst & Young Österreich, Österreich/Austria Die Attraktivität von Süd-Osteuropa für ausländische Investoren Attractiveness of South East Europe for foreign Investors
Attractiveness of South East Europe  for foreign investors Helmut Maukner Country Managing Partner Ernst & Young Austria CEE Economic Forum 2007
[object Object],[object Object]
[object Object],[object Object],[object Object]
South East Europe  Attractiveness Survey 2007
Objectives A survey combining reality and perceptions ,[object Object],[object Object],[object Object]
Methodology and Sources   A two-fold methodology ,[object Object],[object Object]
Profile of respondents A sample offering a comprehensive picture of business models ,[object Object],[object Object],[object Object],Asia  5% Oceania 1% Central and  Eastern Europe  6% < 150 €M 60% > 1.5 €B 13% Other 5% Consumer 29% Sectors Country of origin Size Sample North America  17% Western Europe  71% > 150 €M < 1.5 €B  27% Telecom, high-tech  12% Pharma, chemicals  9% Industry,  automotive, energy  23% Business services  22%
Introduction:  the  reality  of FDI in Europe (with a focus on South East Europe)
FDI in Europe – East and West –  at a record pace ,[object Object],[object Object],Split of FDI between Western Europe  and Central & Eastern Europe ( number of projects - 2002/2006)
South East Europe 6% of all FDI projects in SEE ,[object Object],[object Object],[object Object],Source: Ernst & Young European Investment Monitor 2006 in number of foreign direct investment projects in Europe in 2005 559 538 UK F Irl 67 E P 147 29 B 180 NL 82 D 181 PL 180 RUS 111 I 49 CH 93 TR 29 GR 8 BG 33 RO 85 CZ 116 H 115 SK 76 DK 55 S 96 A 59 SB 19 *FDI: foreign direct investment
SE Europe’s Top 3 countries account for 85% of regional FDI 2001-2005  285 174 141 62 29 40% 25% 20% 9% 4% Romania Bulgaria Turkey Serbia Greece Source: Ernst & Young European Investment Monitor 2001- 2005 Market share in number of projects – Top 5 Number of projects
Job creation through FDI in Europe ,[object Object],[object Object],[object Object],[object Object],Job creation split between Western Europe and Central & Eastern Europe - 2006 Market share   Total job creation by region Job creation by project (average 2006) 100%  211,373  101  Total  51%  108,795  217  Central & Eastern Europe  49%  102,578  64  Western Europe
Heavy manufacturing projects are the source of job creation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Investors’  perception of  CEE and SEE versus other European regions
Central and Eastern Europe finds new competition on a global level ,[object Object],Evolution of interest in the most attractive areas  (total superior to 100% - 3 possible choices)
Central and Eastern Europe has more of a local following ,[object Object],[object Object],[object Object]
Most attractive European regions  South East Europe   is gradually building its attractiveness ,[object Object],Western Europe 8% South East Europe 18% Central Europe 11% Nordics 34% Source : Ernst & Young South East Europe Attractiveness Survey 200 7 - 80 international executives  not established  in SouthEast Europe – First quotations -  Maket share in number of projects Image
Most attractive regions by location criteria A region primarily attractive for  its cost competitiveness… 1 3 South East Europe Central Europe 12% 40% 9% 2 Western Europe Labour cost 1 3 South East Europe Central Europe 20% 17% 2 Western Europe 31% Productivity increase Source : Ernst & Young South East Europe Attractiveness Survey 207 6 - 200 international executives Image
Most attractive regions by location criteria   … but presenting a challenge to Central Europe on quality and infrastructure ,[object Object],[object Object],[object Object],[object Object],= Source : Ernst & Young South East Europe Attractiveness Survey 200 6 - 200 international executives 12% 40% Labour cost 20% 31% Productivity increase 14% 12% Political stability 18% 17% Transport infrastructures 13% 16% Telecommunication infrastructures 14% 14% Social climate 16% 22% Labour skills level Central Europe South East Europe
Attractiveness  within   South East Europe
FDI profile 2001-2005 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Turkey Romania Bulgaria Serbia Source : Ernst & Young South East Europe Attractiveness Survey 2007- 200 international executives Source : Ernst & Young European Investment Monitor 2006
Most attractive countries in terms of perception  Romania leads the way, ahead of 3 competing challengers 58% 49% 48% 44% 26% Romania Turkey Greece Bulgaria Serbia Source: Ernst & Young South East Europe Attractiveness Survey 200 7 200 international executives Image
Image vs. Reality: the big gap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],= Source: Ernst & Young South East Europe Attractiveness Survey 2007   -  200 international executives Source: Ernst & Young European Investment Monitor 2006 5 4 3 2 1 Image ranking 4 2 5 3 1 Reality ranking Greece Bulgaria Serbia Turkey  Romania
Most attractive countries in terms of perception  Encouraging  perspectives for  Bulgaria 56% 59% 62% 68% 0% 10% 20% 30% 40% 50% 60% 70% 80% Greece Turkey Bulgaria Romania 3 year improvement 50% Serbia 44% 48% 49% 58% 0% 10% 20% 30% 40% 50% 60% 70% 80% Greece Turkey Bulgaria Romania Perception 2007 26% Serbia Source : Ernst & Young South East Europe Attractiveness Survey 200 7   - 200 international executives
SEE – Country preference ,[object Object],Respondents  : 65 considering establishing or developing activities in South East Europe Bul garia Greece S erbia Can’t say %7 % 8 % 9 % 12 % 14 % 23 % 28 Moldova T urkey Roman ia
Type of investments ,[object Object],Respondents  : 62 considering establishing or developing activities in South East Europe and quoting a location country
South East Europe 2007 Attractiveness scoreboard Greece Turkey Romania Bulgaria Source : Ernst & Young South East Europe Attractiveness Survey 2007- 200 international executives Bulgaria “ surprising and rising” Greece “ quality not transforming into reality” Romania “ in line with first-wave accession countries ” Turkey “ the sleeping giant”
Romania
Romania leader of the region ,[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunities Promising destination ,[object Object],[object Object],Romania Greece Serbia Productivity increase Turkey 27% 20% 11% 9% Romania Turkey Greece Site availability Bulgaria 26% 12% 12% 11% Source : Ernst & Young South East Europe Attractiveness Survey 2007- 200 international executives
Threats Doubts on high tech ,[object Object],[object Object],Greece Romania Bulgaria R&D quality Turkey 22% 17% 13% 6% Telecom infrastructures 37% 16% 12% Greece Turkey Romania 5% Serbia Source : Ernst & Young South East Europe Attractiveness Survey 2007- 200 international executives
Investors’ expectations for Romania Connectivity and stability Ensure political environment stability Implement more flexible and simple administrative procedures Meet with the European economic regulatory standards 24% 28% 28% 29% 0% 10% 20% 30% 40% 50% 60% 70% 80% 21% Investor’s expectations Further improve transport and communication infrastructures Improve the education system Source : Ernst & Young South East Europe Attractiveness Survey 2007   -   200 international executives Can’t say = 21%
Bulgaria
Building Bulgaria´s international image ,[object Object],[object Object],= 5 4 3 2 1 Image ranking 4 2 5 3 1 Reality ranking Greece Bulgaria Serbia Turkey  Romania
New Confidence, New Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive advantages Cost factors ,[object Object],[object Object],Romania Turkey Greece Labour cost Bulgaria 23% 19% 11% 9% Romania Cyprus Greece Corporate Tax Bulgaria 15% 12% 12% 11% Source : Ernst & Young South East Europe Attractiveness Survey 200 7 - 200 international executives
Investors’ expectations for Bulgaria Stability and quality Meet with the European economic regulatory standards Ensure political environment stability Implement more flexible and simple administrative procedures 23% 25% 27% 29% 0% 10% 20% 30% 40% 50% 60% 70% 80% 20% Investor’s expectations Further improve transport and communication infrastructures Improve quality of life Source : Ernst & Young South East Europe Attractiveness Survey 2007   -   200 international executives Can’t say = 25%
Future challenges
Investor monitor Europe at a crucial time of change – Eastern prospects ,[object Object],[object Object],[object Object]
South East Europe future challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]

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2007. Helmut Maukner. Attractiveness of South East Europe for foreign Investors. CEE-Wirtschaftsforum 2007. Forum Velden.

  • 1. Helmut Maukner Managing Partner, Ernst & Young Österreich, Österreich/Austria Die Attraktivität von Süd-Osteuropa für ausländische Investoren Attractiveness of South East Europe for foreign Investors
  • 2. Attractiveness of South East Europe for foreign investors Helmut Maukner Country Managing Partner Ernst & Young Austria CEE Economic Forum 2007
  • 3.
  • 4.
  • 5. South East Europe Attractiveness Survey 2007
  • 6.
  • 7.
  • 8.
  • 9. Introduction: the reality of FDI in Europe (with a focus on South East Europe)
  • 10.
  • 11.
  • 12. SE Europe’s Top 3 countries account for 85% of regional FDI 2001-2005 285 174 141 62 29 40% 25% 20% 9% 4% Romania Bulgaria Turkey Serbia Greece Source: Ernst & Young European Investment Monitor 2001- 2005 Market share in number of projects – Top 5 Number of projects
  • 13.
  • 14.
  • 15. Investors’ perception of CEE and SEE versus other European regions
  • 16.
  • 17.
  • 18.
  • 19. Most attractive regions by location criteria A region primarily attractive for its cost competitiveness… 1 3 South East Europe Central Europe 12% 40% 9% 2 Western Europe Labour cost 1 3 South East Europe Central Europe 20% 17% 2 Western Europe 31% Productivity increase Source : Ernst & Young South East Europe Attractiveness Survey 207 6 - 200 international executives Image
  • 20.
  • 21. Attractiveness within South East Europe
  • 22.
  • 23. Most attractive countries in terms of perception Romania leads the way, ahead of 3 competing challengers 58% 49% 48% 44% 26% Romania Turkey Greece Bulgaria Serbia Source: Ernst & Young South East Europe Attractiveness Survey 200 7 200 international executives Image
  • 24.
  • 25. Most attractive countries in terms of perception Encouraging perspectives for Bulgaria 56% 59% 62% 68% 0% 10% 20% 30% 40% 50% 60% 70% 80% Greece Turkey Bulgaria Romania 3 year improvement 50% Serbia 44% 48% 49% 58% 0% 10% 20% 30% 40% 50% 60% 70% 80% Greece Turkey Bulgaria Romania Perception 2007 26% Serbia Source : Ernst & Young South East Europe Attractiveness Survey 200 7 - 200 international executives
  • 26.
  • 27.
  • 28. South East Europe 2007 Attractiveness scoreboard Greece Turkey Romania Bulgaria Source : Ernst & Young South East Europe Attractiveness Survey 2007- 200 international executives Bulgaria “ surprising and rising” Greece “ quality not transforming into reality” Romania “ in line with first-wave accession countries ” Turkey “ the sleeping giant”
  • 30.
  • 31.
  • 32.
  • 33. Investors’ expectations for Romania Connectivity and stability Ensure political environment stability Implement more flexible and simple administrative procedures Meet with the European economic regulatory standards 24% 28% 28% 29% 0% 10% 20% 30% 40% 50% 60% 70% 80% 21% Investor’s expectations Further improve transport and communication infrastructures Improve the education system Source : Ernst & Young South East Europe Attractiveness Survey 2007 - 200 international executives Can’t say = 21%
  • 35.
  • 36.
  • 37.
  • 38. Investors’ expectations for Bulgaria Stability and quality Meet with the European economic regulatory standards Ensure political environment stability Implement more flexible and simple administrative procedures 23% 25% 27% 29% 0% 10% 20% 30% 40% 50% 60% 70% 80% 20% Investor’s expectations Further improve transport and communication infrastructures Improve quality of life Source : Ernst & Young South East Europe Attractiveness Survey 2007 - 200 international executives Can’t say = 25%
  • 40.
  • 41.
  • 42.