Did literature 8 30-11

Dine-InMeal Delivery Service
Delivery
Restaurant

1 Welcome Letter

2 Fact Sheet on Dine-In Delivery, Inc.

3 The Meal Delivery Business Opportunity

4 How The Business Works

5 Cost for Dine-In Delivery’s Review

6 On-Site Review

7 Cost to Use Dine-In Delivery’s Name

8 What is Covered in The Business Review?

9
Ta b le o f Co n ten ts

Frequently Asked Questions

10 DID Review Agreement

11 DIDL Licensing Agreement

12 DIDL Licensing Agreement - one dollar addition

Dine-In Delivery Restaurant Meal Delivery Service

Dear Entrepreneur,

Thanks for your interest in the fastest growing segment of the restaurant industry, the meal
delivery business. Unlike most franchises, we don’t have hard to understand legal documents; our
two simple, one-page agreements are at the end of this document.

After you review this information, and if you’re financially qualified and in an open area, John
Seely DID’s founder and principal stockholder, will fly out to meet you to share the confidential
financial and operating information with you in person before you decide whether to join us.

If you decide to go forward after meeting with John and sign the agreement, John will cover
enough of your review while he’s there to get you ready for our Director of Operational Reviews, Ed
Huddle, to come to you to complete it.

Then, if you wish, as a part of your review, Ed will make as many restaurant presentations with you
as possible in the 5 days you’ll be together.

He’s made hundreds of these presentations around the country,
and we’ve found that in-person presentations to restaurant owners
are the best way to show you how to handle any questions.

Also, at the point you complete our review, we will make you an Area Developer at no cost to you.

Area Developers earn commissions by helping us sell our business reviews. No selling or travel is
required; all you need do is convey facts about the business to interested prospects. You can do
it by phone to anywhere in the country. Corporate handles closing the sale.

When you meet with John, he’ll explain what you can earn and the different ways you can help,
plus how you would participate in the proceeds of the sale of the parent company. That sale will
not affect your operation at all. You can reach me at 303-604-6840. When we talk, I’ll answer any
questions and discuss convenient times for you to meet with John.

Sincerely,
Joe McVoy
VP Marketing
303-604-6840

PS If you see the merits of the business but don’t want to operate one, you can become an Area Developer
for an investment of only $17,500. All you have to do is to convey facts about the business to prospects. No
travel or selling is required. I can explain the details if you’re interested.

4


Fact Sheet on Dine-In Delivery, Inc.

Overview
Dine-In Delivery, Inc. is a corporation that has, through research and financial investments in
operating restaurant meal delivery businesses, acquired the knowledge necessary to assist others
in entering one of the fastest growing segments of the $582 Billion restaurant meal industry. That
segment is the delivery of restaurant meals to customers in their homes or offices.

Though the restaurant meal delivery business is in its embryonic stage according to Meal Delivery
Digest, there was over $3 Billion of pizza delivered by just Domino’s in 2010. The opportunity is quite
substantial when you consider that a study done for for the National Association of Restaurants
reported that 78% of US Households make at least one carryout or delivery purchase in a typical
month.

In fact, the same study showed that 75% of people would order from their favorite restaurant if
delivery were available, but only 6% can.

How We Are Different
What sets us apart from most firms that convey knowledge is that we don’t force anyone to pay
ever increasing royalties as their sales go up as franchisors do. At the conclusion of our review of
the restaurant meal delivery business by non-preparers, the reviewee is free to go about opening
a restaurant meal delivery business entirely independent of us. They are not obligated to pay us
any license or other fee. However, if the reviewee wishes, they can be licensed for a minimum fee
to use the federally registered name, ‘Dine-In Delivery’, in the geographic area they choose. 100%
financing of that fee is available.

Procedure
All of Dine-In Delivery, Inc.’s business starts with a no cost, no obligation meeting for anyone
interested in acquiring from us the knowledge necessary to enter the multi-billion dollar restaurant
meal delivery business. At that meeting, a Dine-In Delivery representative will go over our review
contract. It spells out the time, place, and individuals with whom a reviewee will meet in a one-on-
one setting, which we’ve found is the best way to communicate the details of the business.

Philosophy
We believe an individual with an equity stake in his own business deserves to make all the decisions
as to the operation of the business. We believe this to be particularly true when one remembers
that an operation in an inner city of a major city is quite different from an operation in a suburb of
the same city.

For this and other reasons, we don’t set any operating rules even for those people licensed to use
the name Dine-In Delivery.

5


The Meal Delivery Business Opportunity

You can make money in the fastest growing segment of the $582 Billion restaurant business
without preparing any food or having an expensive retail location!

The restaurant meal delivery business is an offshoot of what Domino’s Pizza has started. While
Domino’s is selling in excess of $3 Billion annually of pizza, pizza or pizza, our licensed operators
have capitalized on this proven consumer desire for food delivery and convenience by delivering
food for restaurants that don’t deliver themselves.

Dine-In offers a comprehensive review of this business where we show you everything you need
to know to be successful. You are free to operate anywhere you like under any name you choose.
No franchise fees, no royalties on sales, no expensive location, no operating rules or restrictions
to follow.

Some other things about this business
you may find of interest….
Run it full time or part time – offer lunch, dinner or both

No Accounts Receivable - paid by customers before having to pay the restaurant

No Inventory – you don’t prepare any food

No Cash Flow Problems

No Selling – the menu guide does the selling for you

Start off in your home if you want

Small investment to start

Even when you grow to be a big business, no need for an expensive location

You can run this business without employees – using independent contractors

Run the business with equity involved partners – know things are done right

This business can quickly increase in value

Change from a business you operate to one you oversee to one you just own

Prestige due to the restaurants and hotels you will become afﬁliated with

6


How The Business Works

You will have a “menu guide” printed, like the sample on this site, which is a magazine-like booklet
that has menus inside from the participating restaurants. A typical operation will start with 6 – 20
different restaurants representing all kind of food.

These menu guides are distributed by various means such as direct mail, hanging them on
doorknobs, putting them in hotels and the participating restaurants, and so on. As you get the
menu guides distributed, people call and order food. Many people are only familiar with home
delivery of pizza, so when they see they can order from dozens of national and local restaurants
and have the food delivered quickly, and hot, they will tend to order again and again.

When they call, fax or order online, you or your dispatcher takes down the information and calls
the restaurant to order the food. Then a driver is called and told where to pick it up and where to
deliver it.

The drivers can be independent contractors – like some of Domino’s Pizza drivers – they supply
their own cars and gas. They are not employees and we have a number of alternative contracts
you may choose from to use to make sure your drivers are not employees.

No selling is involved. Put out menu guides, and the more you put out, the more orders you get.

When your drivers check back in at the end of the evening, they turn in the money or credit card
receipts they collected from customers. You will be paying the restaurants for the food from the
payments you have already received.

Depending on your interest and area, you might choose to be open for lunch and/or dinner. If only
open for dinner then your business is open from say, 5 – 9 PM. You have your daytime hours off!

We will show you how to explain to the restaurateur that they will actually make two times the profit
on food that goes out the back door compared to meals served in their dining room.

It’s a true win/win. The restaurant makes a much better margin on food sold out the back door than
on meals served on their premises. You make money on their food consumed in your customers’
homes or offices.

7


Cost for Dine-In Delivery’s Review

The comprehensive business review costs $17,500. See the “What is Covered in the Business
Review” for details on what is included in the review. Note that you will see on the page labeled
“What Licensed Dine-In Delivery Licensees Say” that even people who have been in the restaurant
business have found the review’s information to be invaluable in getting started in the food delivery
business.

Start up costs range from $2,500 and up depending on how you choose to operate and how fast
you want to expand.

If you choose to open a second operation, you need not pay the $17,500 again, only the start up
costs and the name license fee, which again may be financed.

On-Site Review
As a part of your business review, we send an experienced corporate representative to go over all
the nuts & bolts and to make as many presentations as possible with you to restaurant owners and
managers within the 5 days he is in your area.

8


Cost to Use Dine-In Delivery’s Name

As a Licensee
With your operator review complete, you will decide what area you’d like to operate in using the
Dine-In Delivery federally registered name. With that decision made, you call us to find out the
price to use our name in that area. We will quote a price to be paid over a number of years without
any interest charges.

If we cannot agree on a price, you can, of course, get in the business under any name you choose.

Some of the beneﬁts of licensing the name are:

The Dine-In Delivery name is federally registered and protected. Your business will benefit
more and more from our name’s recognition as more Dine-In Delivery’s begin operations. (We
intend to have 2,000+).

Dine-In Delivery licensees are already known by several national chains like Quizno’s, Chili’s,
Subway, Fazoli’s, Hacienda, Bennigan’s, On the Border, and Macaroni Grill. These restaurants
will no doubt want to be included in any new areas where we open up where they have a
restaurant.

Dine-In Delivery licensees are also doing business with hotels like , Courtyard by Marriott, and
Fairfield Inns who recognize the benefit of having menu guides in their lobbies or rooms since
they do not have restaurants on site.

The logo and design of a menu guide is done for you. If you use your own name, you will need
a designer to design the menu guide for you.

You get an existing licensee’s flip chart book for signing up restaurants, which of course, uses
the Dine-In Delivery name. If you opt to use your own name, you will have to prepare your own
book from the one we give you and get your business name registered and protected.

Lastly, you have no risk! Though the total license may be financed over a number of years,
you can cancel the name license at any time by just stopping your payments. So if you at any
time choose to go your own way with your own name you can without any penalties or further
obligation to us.

9


What is Covered in The Business Review?

Your business review is conducted one-on-one, in your home city. We believe the one-on-one
process to be best because it allows us to address any of your concerns or questions individually
instead of in a group seminar or class.

A partial list of what’s included in your review:

1. A corporate representative experienced in making restaurant presentations will come to you
for a full 5 days to make presentations with you to restaurants in the area you wish to operate
2. Information on the market and the industry
3. The benefits to incorporating your business
4. How to incorporate – we’ll show you how to do it easily
5. Federal rules to be concerned with
6. Operating numbers from independent food delivery businesses
7. Operating number guidelines to create a profitable business
8. How to identify restaurants to call on
9. How to get set up to take orders online.
10. Restaurant operating costs needed to sign restaurateurs
11. Flip chart presentation to use to sign up restaurants
12. Agreements to sign with restaurants
13. Menu guides printing cost and how many to print
14. Menu guides distribution cost and how many to distribute
15. Recruiting and staffing your operation and planning for seasonal variations
16. Independent contract driver agreements
17. How to set up your operation – several ways to do everything
18. Where and what to get in the way of communication equipment and hot boxes
19. How to set up your accounting and record keeping in a simple way
20. How to handle anticipated problems that may arise in any aspect of the business
21. Recruiting an equity involved partner
22. How to grow the business sales & profits
23. Turning owner operator into owner overseer in to just plain owner
24. In short, everything you’ll need to make your business a success

10


Frequently Asked Questions

Q. H o w do I make money?
A. The normal structure is for your drivers to be independent contractors and get paid by getting the
delivery charge and their tips. Because the average order is larger than pizza orders, your drivers
will probably do a lot better than the pizza delivery drivers.

Your profit comes from the substantial discount you get from the restaurant on the food itself.
While we do not disclose the exact discount percentage in our literature, you will be told that and
all other financial details before you decide whether or not to join us.

Q. H o w much can I make?
A. We do not make any earnings claims because the business is dependent upon the time and talents
of the individuals involved and receptiveness of a particular market to the service you offer. We
do have some financial information from typical food delivery operations that we share with you in
our review.

Q. How do I find out if my area is available?
A. Give us a call and let us know what area you are interested in. Note that if you purchase a review
and want to operate under your own name, all areas are always available as we do not dictate
territories. If you want to license the Dine-In Delivery name, then you need to contact us to find
out what areas are available.

Q. Why can’t I just do this business on my own without the
benefit of your “review”?
A. You can, but it will cost you far more than the cost of our operator review to learn everything
you need to know (see what’s covered in our operator review sheet). We believe the information
contained in the review is well worth its modest cost. You can avoid many of the pitfalls along the
way and be profitable much sooner with benefit of a review.

One of our reviewees has owned 3 restaurants and been corporate overseer for 50 more. He felt
the information in the review was well worth the money. If someone with 20 years experience in the
restaurant business felt it to be worthwhile, it should be even more helpful to you if you don’t have
restaurant or business ownership experience.

11


Q. Why is Dine-In Delivery licensing the use of its name
instead of franchising?
A. Franchises dictate your operating procedures to you and they need to be the same everywhere.
We believe your best success will be by taking into account the peculiarities of your area and
operating accordingly under a federally registered name that will become nationally known. You
might want to operate very differently in an exclusive suburb than in the inner city of a large metro
area.

Q. I have a concern about the difficulty in signing up
restaurants to be in my menu guide because I don’t
have any sales experience – how can you help me?
Signing up restaurants is not selling because you are not trying to get them to buy anything from
you. You are giving the restaurants the opportunity to have you as their largest customer! The
A. review gives you the details of how to explain and document this to them. You even get a flip chart
presentation that explains how they will make two times the profit dealing with you than with their
dining room customers.

We have had both a smart 19 year old and a housewife who had never even had a job both be able
to sign up the restaurants by using the presentation we provide and the information in the review.
If they did it, so can you.

12


DID Review Agreement
AGREEMENT made this day of
between Dine-In Delivery, Inc. hereinafter (DID), a Seely Group Corporation, and (Reviewee).

DID is willing to disclose to Reviewee its knowledge of the restaurant food delivery business. Reviewee desires to receive
such knowledge.

NOW, THEREFORE, the parties agree as follows:

1. DID will disclose to Reviewee, upon receipt of the fee of $17,500, its knowledge of the restaurant food delivery business.
Specifically, DID will disclose and review the business from promotion through operation.

2. DID represents that such knowledge or expertise is not unique or exclusive to it. DID is not selling a training program,
franchise, stock or security, but is outlining its knowledge of the restaurant food delivery business. DID makes no
representations or warranties regarding the amount of profits realizable as a direct or indirect result of using DlD's
knowledge of the restaurant food delivery business.

3. Reviewee is under no obligation to become associated with DID and may in fact use the knowledge disclosed to go into
business alone, independent of or as a competitor of DID by reselling the information acquired to others interested in the
business.

4. Reviewee hereby agrees to the terms and conditions herein outlined and understands that the Systems used by
non-preparer restaurant meal delivery firms will be disclosed by DID in
on . The fee to be paid to DID covers: a review of the business procedures
required to create a restaurant food delivery business. This fee of $17,500 is due in cash or certified check at the beginning
of the disclosure review.

5. In the event that any dispute arises between the parties related to or arising out of this Agreement, it shall be finally
determined by arbitration in Colorado pursuant to the rules of the American Arbitration Association for commercial
arbitration as then in force. Except to obtain or enforce arbitration or an award, neither party shall resort to any legal action
relating in any way to this Agreement.

6. This Agreement contains the entire understanding between the parties and no claims may be made by either party against
the other as a result of discussions revolving around future projections for the business in any city and/or past results of the
business in any area, it being recognized that the business is dependent upon the time and talents of the individuals
involved and the receptiveness of a particular market to any offering. This Agreement shall be interpreted under the laws of
the State of Colorado.

Signed by Date
for Dine-In Delivery, Inc.

Signed by Date
for himself or for his to be formed corporation

Mail and phone communication to be directed as follows until notified of any changes.

The Seely Group
Attn: Dine-In Delivery, Inc.
3926 Broadmoor Valley Road
Colorado Springs, CO 80906
(719) 576-5152

13


DID Licensing Agreement
AGREEMENT dated , between Dine-In Delivery Licensing, Inc., a Colorado Corporation having a
place of business in, Colorado Springs (hereinafter referred to as LICENSOR) and
a , wishing to do business as Dine-In Delivery and having a place of business in
(hereinafter referred to as LICENSEE).

A. LICENSOR has acquired in the State of Colorado and federally the trademark Dine-In Delivery.

B. LICENSEE wishes to do business as Dine-In Delivery in

NOW, THEREFORE in consideration of the premises and mutual covenants and obligations contained herein, it is hereby
agreed as follows:

1. In consideration of the sum of $ payable by the LICENSEE upon signing of this Agreement
and/or $ on or before , LICENSOR hereby grants to LICENSEE the
exclusive right and license to use the name Dine-In Delivery in . Until the $
is paid, the undersigned LICENSEE will pay
.
Use of the name will only be withdrawn if the aforementioned monthly payments are not made within sixty (60) days of the
close of any month. This Agreement will be renewed for years if the principal amount due of $
has at least been reduced by % on or before

2. Neither this Agreement nor any rights hereunder may be assigned or otherwise transferred by LICENSEE nor shall they inure
to the benefit of any trustee in bankruptcy, receiver or successor of LICENSEE, whether by operation of law or otherwise,
without the written consent of LICENSOR, which consent shall not be unreasonably withheld, and any attempted
assignment or transfer without such consent shall be null and void; provided, however, that LICENSEE shall have the right
to assign or otherwise transfer this Agreement without the written consent of LICENSOR, to any third party purchaser in
good faith of any part of or all of the places of business of LICENSEE in

3. Any notices or requests with reference to this Agreement shall be by registered letter and shall be directed by one party to
the other party at its respective address. Either party may change its address to which notices and requests shall be
directed by notice to the other party, but until such change of address has been received, any notices or requests sent to
the below address shall be effective upon transmittal and shall be considered as having been received.

4. This instrument contains the entire Agreement regarding the subject matter hereof between the parties hereto and
supersedes and cancels all previous negotiations, agreements, commitments, and writings in regard to the subject matter
hereof, and may not be released, discharged, abandoned, changed or modified in any manner, orally or otherwise, except
by an instrument in writing signed by duly authorized officers or representatives of the parties hereto.

5. This Agreement shall be construed and the legal relations between the parties hereto governed by the laws of the State of
Colorado.

IN WITNESS HEREOF each of the parties hereto has caused this instrument to be executed in duplicate by their duly
authorized representative on the date first written above.

LICENSOR LICENSEE OF
DINE-IN DELIVERY LICENSING, INC. DINE-IN DELIVERY
By: By:
Title: Title:
Address: Address:

14


DIDL Licensing Agreement - one dollar addition
This is an agreement between Dine-In Delivery Licensing, Inc. (DIDL) the owner of the federally registered Service Mark,
Dine-In Delivery, and who wishes to do business using the name in a yet to be determined portion
of , .

Until the area is identified may use the name for the $1.00 paid to Dine-In Delivery Licensing,
Inc. on this day.

On or before , will identify to DIDL the area on a map where
wishes to be licensed to continue to use the name under terms to be entered on the attached
unsigned Licensing Agreement that are mutually agreeable to each of the undersigned.

If mutually acceptable terms cannot be agreed upon, the use of the name must cease within sixty (60) days of the above
mentioned date for identifying the area and signing the completed Licensing Agreement.

Signed this day of

By: For:

By: For: Dine-In Delivery Licensing, Inc.

15

Dine-InMeal Delivery Service
Delivery
Restaurant

Dine-In Delivery, Inc. P. 303-604-6840
1100 Nautilus Court F. 303-604-6839
Lafayette, CO 80026 E. joe@dine-in-delivery.com
www.dine-in-delivery.com

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