The annual report summarizes the activities of Diabetes Hands Foundation from May 2009 to April 2010. It discusses receiving 501(c)(3) status, the growth of its online communities, launching awareness programs like the Big Blue Test and Making Sense of Diabetes video, and developing new tools like TuAnalyze. It also provides financial information, listing revenue sources, expenses, assets and liabilities.

1.
Annual Report
May 2009 to April 2010
Diabetes Hands Foundation | Annual Report | May 1, 2009 to April 30, 2010

2. Annual Report | May 1, 2009 to April 30, 2010
Letter from the President
The fiscal year that ended April 30, 2010 marked our first year after
Diabetes Hands Foundation received its 501(c)(3) determination from the US
Internal Revenue Service (in September 2009). This important milestone
made us eligible for government and private grants that were not available
to us until then. Additionally, all donations to Diabetes Hands Foundation
became tax deductible retroactively to the date of our incorporation in
March 2008.
In August 2009, EsTuDiabetes turned 2 years old, with more than 4,000
members. In March 2010, TuDiabetes turned 3 years old and had reached
14,000 registered members. In both communities nearly 40% of the visitors
(registered or not) kept coming back on a regular basis.
In time for World Diabetes Day 2009, we launched our Making Sense of
Diabetes video. This video came as a result of our first video-based
awareness initiative. We asked members to share with the community on
video the story of with their life with diabetes through one of the five senses.
This project was sponsored by Boehringer Ingelheim Pharmaceuticals, Inc.
On World Diabetes Day 2009, we launched the Big Blue Test, one of our
most successful awareness program to date. As a result, if you searched for
“Big Blue Test” on Google you get almost 200,000 results. On the Big Blue Test,
we invite people with diabetes to test their blood sugar, exercise for 14
minutes, test again and share the experience.
In early 2010, we launched the Diabetes Advocates program, aimed at
pooling the resources of individuals and groups dedicated to diabetes
advocacy. We developed promotional printed and online materials to
P.O. Box 9421, Berkeley, CA 94709 | 650.283.4862 | info@diabeteshf.org | www.diabeteshandsfoundation.org 2

3. Annual Report | May 1, 2009 to April 30, 2010
inform people at diabetes conferences in 2010 about the blogs, online
communities and newsletters developed by the nearly 30 members that
joined the program in its first year.
By the April 2010, we were ready to launch the TuAnalyze application on
TuDiabetes. This application resulted from a collaboration with Harvard
Medical School’s Children’s Hospital Boston. The application lets TuDiabetes
members track, share and compare their diabetes data with others. Data
shared also helps nonprofit research studies conducted by Harvard Medical
School to better understand how social networks can be used to improve the
health of those who participate in them.
Also by May 2010, we were nearing the launch of HealthSeeker, the first
Facebook game aimed at helping players develop healthy lifestyle habits
with the support of their network of friends. We developed this game in
collaboration with Joslin Diabetes Center and was also made possible thanks
to the financial support of Boehringer Ingelheim Pharmaceuticals, Inc.
Last, during this year we produced the No-Sugar Added Poetry book,
sponsored by Roche Diagnostics. The book is the first offline initiative of the
foundation and is available starting the summer of 2010.
Diabetes Hands Foundation has continued to get significant media
coverage, through articles on The Indianapolis Star, Examiner.com, The
Huntsville Times and Mashable.com. Our work was also featured on the
Social by Social book.
Throughout the fiscal year, we diversified our funding sources by
conducting two online fundraising campaigns (one in September 2009 and
one in December 2009), securing nonprofit contracts (as in the case of our
collaboration with Children’s Hospital Boston), developing new sponsorship
relationships for our programs and including limited ads on our communities
and newsletters.
Manny Hernandez
President
P.O. Box 9421, Berkeley, CA 94709 | 650.283.4862 | info@diabeteshf.org | www.diabeteshandsfoundation.org 3

4. Annual Report | May 1, 2009 to April 30, 2010
About the
Diabetes Hands Foundation
The Diabetes Hands Foundation (DHF) is a 501(c)(3) nonprofit that connects
people touched by diabetes and raises diabetes awareness.
Through its online communities (TuDiabetes.org in English, EsTuDiabetes.org in
Spanish) and its other social media channels, DHF offers support and
information to more than 200,000 people every month.
Both communities offer a culturally sensitive experience to their members
(people with diabetes as well as their loved ones), helping them connect with
others they can relate with. Our members can message each other or
participate in discussions with the rest of the community. They can share videos,
photos and blog about their lives with diabetes. Members can start their own
groups or join existing interest groups.
On TuDiabetes, members can track, share and compare their diabetes data,
using the TuAnalyze application, developed in collaboration with Children's
Hospital Boston.
Since 2008, DHF has developed pioneering diabetes awareness programs that
involve the participation of community members on the generation of diabetes
awareness materials. Each program revolves around a specific theme and
works as an interactive conduit that connects individuals through self-
expression and creativity. As a result, the community participates in the
generation of useful and authentic content, which in turn, strengthens the
community through the participation and empowerment of its members.
Word In Your Hand™: a word that describes how you feel about diabetes.
Drawing Diabetes and Diabetes Supplies Art: capturing life with diabetes
through creative expression. No-Sugar Added Poetry: a diabetes poetry
contest, turned into a collection of 39 poems written by members of
TuDiabetes.org. Making Sense of Diabetes: video contest and compilation
capturing life with diabetes through one of the 5 senses. The Big Blue Test: one
of our most popular initiatives to date, asking people to test their blood sugar,
exercise 14 minutes, test again, share the experience.
P.O. Box 9421, Berkeley, CA 94709 | 650.283.4862 | info@diabeteshf.org | www.diabeteshandsfoundation.org 4

5. Annual Report | May 1, 2009 to April 30, 2010
Some of our
Our
Va l u e s Awareness Programs
Community Support
Word In Your Hand: this project started with a post by a
We foster a positive TuDiabetes member who posted a photo showing his
environment where our hand with the word “Courage” written on it: that is how
he felt about diabetes.
We invited members of the
members support and help
community to contribute the photos of the words on their
each other hands. As a result, we produced a compilation video in
time for World Diabetes Day 2007 showcasing the best
Health and Well-Being submissions. In August 2009, we produced two new Word In Your Hand videos.
We actively promote positive
and proactive actions to stay No-Sugar Added Poetry: this is an innovative, educational and moving program
healthy while having through which we encourage participants to share through poetry how diabetes
has affected their lives. We worked throughout the year to
diabetes.
produce a book, which will become available in the summer of
2010. This can be a great resource for people who are newly
Communication and diagnosed as well as people who have had diabetes for some
Information time, diabetes educators and patients alike, or simply if you want
to give a gift to someone to help them understand life with
We encourage the
diabetes.
exchange of information and
storytelling about diabetes.
Making Sense of Diabetes:
Diversity and Respect members of TuDiabetes
We value diverse points of shared their take on life with
diabetes through one of the
view. All people touched by
five senses. Each week of
diabetes are welcome. October 2009 was dedicated
to a different sense, with the three best videos getting awarded prizes. In time for
Creative Expression November 14, 2009, we produced a compilation video sharing life with diabetes
through the five senses through the submissions we received. You can watch the
We see creativity as a
video at MakingSenseofDiabetes.org.
catalyst for emotional
healing and raising diabetes
The Big Blue Test: what started as a way to celebrate reaching 14,000 members
awareness.
between our two communities (in July 14, 2009), when we tested our blood sugar
at the same time, turned into an opportunity for a new and engaging diabetes
Transparency awareness program. November 14, 2009 we held the first
We embrace openness and Big Blue Test, inviting participants from all diabetes online
communities to test their blood sugar, exercise for 14
authenticity, as long as it
minutes, test again and share their experience. We plan
doesn’t conflict with the on expanding the program and turning it into an annual
other values. opportunity to remind ourselves of the importance of
exercise for diabetes management.
P.O. Box 9421, Berkeley, CA 94709 | 650.283.4862 | info@diabeteshf.org | www.diabeteshandsfoundation.org 5

6. Annual Report | May 1, 2009 to April 30, 2010
Revenue
DHF financials
In Percent
56%
Contributions, Gifts, Grants
(%)
44%
Program Service Revenue
(%)
Expenses
In Percent
11% 31%
TuDiabetes, EsTuDiabetes,
TuAnalize
HealthSeeker
16%
No-Sugar Added Poetry
7% Other Awareness Programs
21%
Management & Admin.
Expenses
14%
Fundrasing Expenses
P.O. Box 9421, Berkeley, CA 94709 | 650.283.4862 | info@diabeteshf.org | www.diabeteshandsfoundation.org 6

7. Annual Report | May 1, 2009 to April 30, 2010
Assets (as of April 30, 2010)
DHF financials
$90,000
$80,000
$70,000
$60,000
$50,000
$40,000
$30,000
$20,000 Other Assets (AR, inventory,
furniture, equipment)
$10,000
Current Assets (cash, savings)
$0
FY 2008-2009 FY 2009-2010
Liabilities (as of April 30, 2010)
$16,000
$14,000
$12,000
$10,000
$8,000
$6,000
$4,000
$2,000
Current Liabilities
$0
FY 2008-2009 FY 2009-2010
P.O. Box 9421, Berkeley, CA 94709 | 650.283.4862 | info@diabeteshf.org | www.diabeteshandsfoundation.org 7

8. Annual Report | May 1, 2009 to April 30, 2010
Officers,
Directors &
Advisors
Officers
Manuel Hernandez – Chairman of the Board
Henkel Garcia - Treasurer
Andreina Davila – Secretary
Directors
Manuel Hernandez – Chairman of the Board
Henkel Garcia – Treasurer - Director
Andreina Davila – Secretary - Director
Luis Emiro Garcia – Director
Cesar Castro - Director
Advisors
Priscilla Call Essert
Kelly Close
David Edelman
Kerri Morrone Sparling
Maria Luisa O’Connell
Jody Ranck
Sean Ross
P.O. Box 9421, Berkeley, CA 94709 | 650.283.4862 | info@diabeteshf.org | www.diabeteshandsfoundation.org 8

9. Annual Report | May 1, 2009 to April 30, 2010
More information…
Learn more about the Diabetes Hands Foundation at:
www.diabeteshandsfoundation.org
Join our online communities:
www.TuDiabetes.org (in English)
www.EsTuDiabetes.org (en Español)
Follow us on Twitter:
@DiabetesHF
@TuDiabetes
@EsTuDiabetes
@D_Advocates
Become a fan of our Facebook page:
www.Facebook.com/DiabetesHF
Subscribe to our YouTube Channel:
www.YouTube.com/DiabetesHands
P.O. Box 9421, Berkeley, CA 94709 | 650.283.4862 | info@diabeteshf.org | www.diabeteshandsfoundation.org 9