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DG Group The 5 Rules of Successful 21st Century Marketing

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Franco De Bonis

This presentation provides an overview of what I think are the 5 critical elements that business owners need to get to grips with in order to successfully promote their business in the 21st Century. This is obviously just a summary, but feel free to contact us by visiting www.thedggroup.ie to find out more.

Business
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In 2015, the volume of Internet traffic will be so large that every five minutes it will be the equivalent of downloading every movie ever made! 1 Exabyte = 1,000,000,000,000,000,000 bytes Or 1 Thousand, Million, Gigabytes! Source: Cisco. June. 2011
2012 saw Google become the world’s leading advertising platform! Source: Google/NAA/PIB. Nov. 2012
• • •
• – • •
Source: IDC. Mar. 2011 Are You Missing Out?
Source: Morgan Stanley. Apr. 2010 Are You Missing Out?
Source: BIA Kelsey. Apr. 2012 Are You Missing Out?
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DG Group The 5 Rules of Successful 21st Century Marketing

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DG Group The 5 Rules of Successful 21st Century Marketing