This document discusses strategies for increasing engagement among single sailors at naval bases. It argues that naval bases and dance floors act similarly in that a small number of engaged individuals can influence larger groups. It recommends introducing people to each other in small groups at events to build relationships, which helps reach a "tipping point" where most individuals become engaged. Specific tactics include bringing activities to sailors, connecting people's interests to keep them involved, and focusing on introductions rather than just the events themselves.

1. Dance Floor
Theory
Solving Single-Sailor Apathy

2. Dance Floor
Theory
Solving Single-Sailor Apathy

3. Dance Floor
Theory
Solving Single-Sailor Apathy

6. Which is the Better Dance?
A B

7. Which is the Better Dance?
A B

8. Which is the Better Dance?
A B

9. Which is the Better Dance?
A B

10. Which is the Better Dance?
A B

11. Which is the Better Dance?
A B

12. Which is the Better Dance?
A B

13. Which is the Better Dance?
A B

14. Which is the Better Dance?
A B

15. Which is the Better Dance?
A B

17. Where are the “Easiest to Retrieve” Memories?

19. =

20. =

21. =
=

22. =
=

23. Better
Dance

24. Better Better
Dance Brain

25. Better Better Better
Dance Brain Navy

27. Relationships
Feelings
Emotions
Caring

28. Relationships
Feelings
Emotions
Caring
Is increasing these themes
dangerous for the Navy?

29. Dance Floors
and
Naval Bases
act the
SAME WAY.

30. The Dance Floor

31. The Dance Floor

32. The Dance Floor

33. N 1 2 3 4 5
Engagement

34. N 1 2 3 4 5
Engagement

35. N 1 2 3 4 5
Engagement

36. groups
ANYWHERE
act the
SAME WAY

39. N 1 2 3 4 5

40. 80-95%
of Single-Soldiers will
never participate in a
sponsored activity.
2005 Leisure Needs Survey

41. N
0 5
Text N
0 1 2 3 4 5
Bad Dance Good Dance

42. Good Base
N
0 5
Text N
0 1 2 3 4 5
Bad Dance Good Dance

43. Leadership
Opportunity
Good Base
N
0 5
Text N
0 1 2 3 4 5
Bad Dance Good Dance

44. 5
4
3
2
{
1
80% - 95%
Apathy

45. OUR GOAL 5
4
3
2
1
(N)Apathy

46. 5
4
3
2
meh.
1
(N)Apathy

47. 5
4
3
hmmm . . .
2
1
(N)Apathy

48. 5
4
what’s in
it for me? 3
2
1
(N)Apathy

49. What am I 5
capable of?
4
3
2
1
(N)Apathy

50. What’s next
for me?
5
4
3
2
1

51. How can I
help?
5
4
3
2
1

53. {
5
4
Current 3
Engagement
2
1
(N)Apathy

54. {
5
4
Current 3
Engagement 2
1
Apathy

55. {
5
4
Current 3
Engagement 2
{
1
meh.
80% - 95%
Apathy

56. 5
Our Goal 4
3
2
1
Apathy

57. 5
Our Goal 4
3
hmmm . . .
2
1
Apathy
meh.

58. 5
Our Goal 4
3
hmmm . . .
2
1
X+1
Apathy
meh.

59. Maybe it’s not about marketing.

60. Increasing Relationships

62. Increasing Relationships
Blender Events

66. THE RED BALL PROJECT

67. The Rules

68. The Rules
- Bring It To Them

69. The Rules
- Bring It To Them
- Positive Reaction

70. The Goal:
Apathy
CONFUSE
80-95%
1
2
3
4
5

71. The Goal:
Apathy
CONFUSE
80-95%
SCARE 1
2
3
4
5

72. The Rules
- Bring It To Them
- Positive Reaction
- Connect The Dots

76. The Rules
- Bring It To Them
- Positive Reaction
- Connect The Dots

77. The Rules
- Bring It To Them
- Positive Reaction
- Connect The Dots
- It’s Cheap!

78. The Rules
- Bring It To Them
- Positive Reaction
- Connect The Dots

79. The Rules
- Bring It To Them
- Positive Reaction
- Connect The Dots
- It’s Cheap!

80. The Rules
- Bring It To Them
- Positive Reaction
- Connect The Dots
- It’s Cheap!

81. The Rules
- Bring It To Them
- Positive Reaction
- Connect The Dots
- It’s Cheap!

83. Anything is fun with...
Numbers &
Relationships

86. #1 - clearly alone

87. #1 - clearly alone
#2 - joins in...but

88. #1 - clearly alone
#2 - joins in...but
#2 - for laughs

89. #3 - joins in...and

90. #3 - joins in...and
they multiple...

91. #3 - joins in...and
they multiple...
EXPONENTIALLY

92. THE TIPPING POINT

93. Will Follow
70%
THE TIPPING POINT

94. Will Follow
20%
70%
THE TIPPING POINT

95. Will Follow
10%
20%
70%
THE TIPPING POINT

96. Will Follow
10% STOP BEING
20%
#1
70% START BEING
#3
THE TIPPING POINT

97. Find
A
Parade
And
Support
It

99. X+1
“The Moment”

100. X+1
“The Moment”

102. Leadership
Opportunity
Good Base
N
0 5
Text N
0 1 2 3 4 5
Bad Dance Good Dance

104. No

105. No Yes

106. The Steps

107. The Steps
1) Introduce Yourself

108. The Steps
1) Introduce Yourself
2) Introduce People To Each Other

109. Focus Less on
the event
and
more on the
introductions at the
event.

110. The Steps
1) Introduce Yourself
2) Introduce People To Each Other
3) Make Small Groups

111. If we don’t introduce
them around something
positive -
They will
meet
over beer.

112. The Steps
1) Introduce Yourself
2) Introduce People To Each Other
3) Make Small Groups
4) Get Out Of The Way

113. Connect them:

114. Connect them:

115. Connect them:

116. Connecting You

117. Connect them:

118. Connect them:

119. Connect them:

120. Connect them:

121. Connect them:

123. GREAT DANCE

124. GREAT DANCE
GREAT BASE

126. GREAT DANCE
GREAT BASE

127. Be the spatula

128. One Thing?

129. One Thing?

130. You

131. New
En ergy

132. You (only bigger)

133. Yay!

134. Yay!
Text

135. meh.
Yay!

136. Oh my
Text

138. Yay!

139. Yay!
tom@redroverhq.com
@tomkrieglstein

142. Dance Floor
Theory
tom@redroverhq.com
@tomkrieglstein

143. Dance Floor
Theory
tom@redroverhq.com
@tomkrieglstein

144. Dance Floor
Theory
tom@redroverhq.com
@tomkrieglstein