Donald Marr is a leading authority in large-scale property development who specializes in planning, developing, and marketing golf course resorts. The document discusses how over 600 golf course resorts closed during the recession but the market has recovered. In order to attract Baby Boomers and Millennials, the two largest demographic groups, developers are transforming golf course resorts to include more amenities focused on nature, parks, recreation, and activities beyond just golf like biking, hiking, and water sports to appeal to a more diverse customer base.

1. Development of Golf Course
Resorts to Cater to Boomers and
Millennials
By: Donald Marr

2. Development of Golf Course Resorts to Cater to
Boomers and Millennials
A leading authority in large-scale property development, Donald Marr has served as president and
CEO of Diversified Investment Group since 1993. Donald Marr specializes in planning, developing,
and marketing commercial properties, such as golf course resorts.

3. Development of Golf Course Resorts to Cater to
Boomers and Millennials
The golf and residential community market has had its share of highs and lows over the years.
During the recession, a significant number of property owners either sold or defaulted on their
mortgage payments, which resulted in closing down over 600 golf course resorts inside residential
communities. Now that the economy has recovered, golf course developers must have a clear
understanding of the needs and wants of their customers in order to encourage them to purchase
properties.

4. Development of Golf Course Resorts to Cater to
Boomers and Millennials
According to a recent report from the U.S. Census Bureau, the Baby Boomer’s 75-million
population has been exceeded by millennials who now make up 83 million of the country’s
population. That being said, Baby Boomers are staying in the workforce longer, and are seeking
ways to stay connected and involved with their children and grandchildren’s lives. They are
choosing to live a healthy and active lifestyle by participating in various activities with their families.

5. Development of Golf Course Resorts to Cater to
Boomers and Millennials
Millennials, on the other hand, are more tech-savvy, and in constant search of authenticity. They
enjoy an active lifestyle, and have reservations when it comes to real estate value. They also
prefer to work, spend time with, and be surrounded by likeminded people.

6. Development of Golf Course Resorts to Cater to
Boomers and Millennials
To draw both Baby Boomers and millennials in, developers have focused on transforming
amenities within golf course resorts to include access to nature, parks, and recreation facilities.
Golf course resorts have also started offering other nature-based activities and sports besides golf
to cater to a more diverse set of customers. There are lakes that perfect for canoeing and
kayaking, as well as bike paths for cycling. There are also designated open spaces to host festivals
and events.