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2015-2020
Finalizing the Mission Statement
GUIDELINES (BART, C. (1998))
• Keep it simple
• 40 to 70 words—longer than 300 should be avoided
• Avoid jargon and confusing terms
• Should be unique
• Should really identify who we are as a University
• Should inspire
• Challenge the meaning of the words that are used
• Employees—”satisfied employees lead to satisfied
customers”—IHE, 2012
• Energize people to buy into the University’s goals
• Personal values should be the cornerstone
and bedrock
• Identify what stakeholders value
• Focus on the basics
• All organizational activities should reinforce the
message in the mission (foster commitment)
• e.g., planning, training, recruiting and rewarding should
support, facilitate, and reinforce the mission
• Content should include
• Purpose
• Identity
• Instructional focus
• The University’s commitments (e.g., instructional
programming, teaching, research, service, etc.)
• Responsibilities
Vision Statement: Our
hopes and dreams for
the future
Southern University at Shreveport Louisiana, an institution within the Southern University A
& M System, seeks to provide quality education for its students while being committed to
the total community. This institution prepares students for careers in technical and
occupational fields; awards certificates, diplomas and associate degrees; and offers
courses and programs that are transferable to other colleges and universities. Dedicated to
excellence in instruction and community service, this open enrollment institution promotes
cultural diversity, provides Developmental and continuing education, and seeks partnerships
with business and industry.
SUSLA’s Current Mission Statement
TEAM A: “Southern University at Shreveport serves as a catalyst for empowering students
and the total community through diverse market driven educational opportunities. We
promote self-discovery in building scholarly generations of competitive, civically engaged
leaders.”
Southern University at Shreveport Louisiana, an institution within the Southern University A
& M System, seeks to provide quality education for its students while being committed to
the total community. This institution prepares students for careers in technical and
occupational fields; awards certificates, diplomas and associate degrees; and offers
courses and programs that are transferable to other colleges and universities. Dedicated to
excellence in instruction and community service, this open enrollment institution promotes
cultural diversity, provides Developmental and continuing education, and seeks partnerships
with business and industry.
SUSLA’s Current Mission Statement
TEAM B: The mission of Southern University at Shreveport (SUSLA) maintains as its highest priority,
the education and development of its students in challenging, yet safe and supportive community of
learners. The Southern University at Shreveport (SUSLA) preserves, expands and disseminates
knowledge in the humanities, sciences, arts and technology while providing a tradition philosophy of
learning in the cultivation of the arts. The Southern University at Shreveport (SUSLA) is committed to
quality in teaching that instills strength, skill and character essential for lifelong learning, personal
responsibility and achievement within a community that fosters free inquiry and embraces diversity.
Southern University at Shreveport Louisiana, an institution within the Southern University A & M
System, seeks to provide quality education for its students while being committed to the total
community. This institution prepares students for careers in technical and occupational fields; awards
certificates, diplomas and associate degrees; and offers courses and programs that are transferable
to other colleges and universities. Dedicated to excellence in instruction and community service, this
open enrollment institution promotes cultural diversity, provides Developmental and continuing
education, and seeks partnerships with business and industry.
SUSLA’s Current Mission Statement
TEAM C: Southern University at Shreveport, a two year community college within the Southern
University and A & M System, aims to equip students with the necessary tools to meet ever changing
community and global challenges. Dedicated to excellence in instruction, innovation and quality,
SUSLA invests in the preparation of students in high demand careers and life skills, providing a
comprehensive, affordable and flexible educational experience. The University strives to offer
students a holistic approach to educational attainment, allowing them to enhance and leave indelible
footprints in the regional economy and beyond. SUSLA puts students first, and this priority is guided
by the institution’s values of excellence, integrity, accountability and service.
What do we like about each
mission statement?
What should be in the final
mission statement?
What are our guiding principles?
• Each group read the excerpt
you were provided about core
values. Each group excerpt is
different.
• Tell the other groups what you
learned about core values.
 QUALITY AND EXCELLENCE
 INTEGRITY AND VIABILITY
 ACCOUNTABILITY
 CUSTOMER SERVICE
 BUILDING A CULTURE OF
EVIDENCE
 Are these values central to who
we are?
 Will these values be valid 100
years from now?
 Is there a gap between what we
are saying and what we are
doing?
 Should any values be added or
taken away?
Where will we be in 10 to 30 years?
LED BY DR. RAY BELTON
How will we get there?
PRESENTED BY: JOANN WARREN BROWN
Break into the same small
groups
Review the SWOT Analysis
and the Survey Results
• What major issues need
to be addressed?
• What strengths do we
NEED to build on?
ISSUES THAT ARE TOO NARROW DO NOT WARRANT PLANNING
AND ISSUES THAT ARE TOO BROAD WILL BOG US DOWN!
GOAL 1: INCREASE OPPORTUNITIES FOR STUDENT ACCESS AND SUCCESS
GOAL 2: ENSURE QUALITY AND ACCOUNTABILITY
GOAL 3: ENHANCE SERVICE TO THE COMMUNITIES AND STATE
GOAL 4: INCREASE PARTNERSHIPS AND COLLABORATION WITH EXTERNAL ENTITIES
GOAL 5: STRENGTHEN THE RESOURCE DEVELOPMENT PROGRAMS
GOAL 6: MAINTAIN A PLEASING, ATTRACTIVE, AND SAFE CAMPUS
GOAL 7: PRESERVE AN ATTRACTIVE AND SAFE WORKING ENVIRONMENT FOR
FACULTY/STAFF, STUDENTS AND THE GENERAL PUBLIC.
Break into the same small
groups
Review the previous goals
developed
What should we keep, what
should be toss?
PRESENTED BY
MRS. JANICE SNEED

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Developing the Organization's Mission Statement, Core Values, and Strategic Goals

  • 3. GUIDELINES (BART, C. (1998)) • Keep it simple • 40 to 70 words—longer than 300 should be avoided • Avoid jargon and confusing terms • Should be unique • Should really identify who we are as a University • Should inspire • Challenge the meaning of the words that are used • Employees—”satisfied employees lead to satisfied customers”—IHE, 2012 • Energize people to buy into the University’s goals • Personal values should be the cornerstone and bedrock • Identify what stakeholders value • Focus on the basics • All organizational activities should reinforce the message in the mission (foster commitment) • e.g., planning, training, recruiting and rewarding should support, facilitate, and reinforce the mission • Content should include • Purpose • Identity • Instructional focus • The University’s commitments (e.g., instructional programming, teaching, research, service, etc.) • Responsibilities Vision Statement: Our hopes and dreams for the future
  • 4.
  • 5. Southern University at Shreveport Louisiana, an institution within the Southern University A & M System, seeks to provide quality education for its students while being committed to the total community. This institution prepares students for careers in technical and occupational fields; awards certificates, diplomas and associate degrees; and offers courses and programs that are transferable to other colleges and universities. Dedicated to excellence in instruction and community service, this open enrollment institution promotes cultural diversity, provides Developmental and continuing education, and seeks partnerships with business and industry. SUSLA’s Current Mission Statement TEAM A: “Southern University at Shreveport serves as a catalyst for empowering students and the total community through diverse market driven educational opportunities. We promote self-discovery in building scholarly generations of competitive, civically engaged leaders.”
  • 6. Southern University at Shreveport Louisiana, an institution within the Southern University A & M System, seeks to provide quality education for its students while being committed to the total community. This institution prepares students for careers in technical and occupational fields; awards certificates, diplomas and associate degrees; and offers courses and programs that are transferable to other colleges and universities. Dedicated to excellence in instruction and community service, this open enrollment institution promotes cultural diversity, provides Developmental and continuing education, and seeks partnerships with business and industry. SUSLA’s Current Mission Statement TEAM B: The mission of Southern University at Shreveport (SUSLA) maintains as its highest priority, the education and development of its students in challenging, yet safe and supportive community of learners. The Southern University at Shreveport (SUSLA) preserves, expands and disseminates knowledge in the humanities, sciences, arts and technology while providing a tradition philosophy of learning in the cultivation of the arts. The Southern University at Shreveport (SUSLA) is committed to quality in teaching that instills strength, skill and character essential for lifelong learning, personal responsibility and achievement within a community that fosters free inquiry and embraces diversity.
  • 7. Southern University at Shreveport Louisiana, an institution within the Southern University A & M System, seeks to provide quality education for its students while being committed to the total community. This institution prepares students for careers in technical and occupational fields; awards certificates, diplomas and associate degrees; and offers courses and programs that are transferable to other colleges and universities. Dedicated to excellence in instruction and community service, this open enrollment institution promotes cultural diversity, provides Developmental and continuing education, and seeks partnerships with business and industry. SUSLA’s Current Mission Statement TEAM C: Southern University at Shreveport, a two year community college within the Southern University and A & M System, aims to equip students with the necessary tools to meet ever changing community and global challenges. Dedicated to excellence in instruction, innovation and quality, SUSLA invests in the preparation of students in high demand careers and life skills, providing a comprehensive, affordable and flexible educational experience. The University strives to offer students a holistic approach to educational attainment, allowing them to enhance and leave indelible footprints in the regional economy and beyond. SUSLA puts students first, and this priority is guided by the institution’s values of excellence, integrity, accountability and service.
  • 8. What do we like about each mission statement? What should be in the final mission statement?
  • 9. What are our guiding principles?
  • 10. • Each group read the excerpt you were provided about core values. Each group excerpt is different. • Tell the other groups what you learned about core values.
  • 11.  QUALITY AND EXCELLENCE  INTEGRITY AND VIABILITY  ACCOUNTABILITY  CUSTOMER SERVICE  BUILDING A CULTURE OF EVIDENCE  Are these values central to who we are?  Will these values be valid 100 years from now?  Is there a gap between what we are saying and what we are doing?  Should any values be added or taken away?
  • 12. Where will we be in 10 to 30 years?
  • 13. LED BY DR. RAY BELTON
  • 14. How will we get there?
  • 15. PRESENTED BY: JOANN WARREN BROWN
  • 16.
  • 17. Break into the same small groups Review the SWOT Analysis and the Survey Results • What major issues need to be addressed? • What strengths do we NEED to build on? ISSUES THAT ARE TOO NARROW DO NOT WARRANT PLANNING AND ISSUES THAT ARE TOO BROAD WILL BOG US DOWN!
  • 18.
  • 19. GOAL 1: INCREASE OPPORTUNITIES FOR STUDENT ACCESS AND SUCCESS GOAL 2: ENSURE QUALITY AND ACCOUNTABILITY GOAL 3: ENHANCE SERVICE TO THE COMMUNITIES AND STATE GOAL 4: INCREASE PARTNERSHIPS AND COLLABORATION WITH EXTERNAL ENTITIES GOAL 5: STRENGTHEN THE RESOURCE DEVELOPMENT PROGRAMS GOAL 6: MAINTAIN A PLEASING, ATTRACTIVE, AND SAFE CAMPUS GOAL 7: PRESERVE AN ATTRACTIVE AND SAFE WORKING ENVIRONMENT FOR FACULTY/STAFF, STUDENTS AND THE GENERAL PUBLIC.
  • 20. Break into the same small groups Review the previous goals developed What should we keep, what should be toss?
  • 21.