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GROUP BUYING
SITES
Presented by:

JOMALYN V. TILETILE
BSBA-Management
Group Buying Sites
• This business is fundamentally the
brokerage between businesses and
customers and receives commission...
ADVANTAGES
•
•
•
•

Get more customers.
Increase popularity.
Get massive discount.
Know more places.
DISADVANTAGES
• Damage the old customer.
• Discriminated and mistreated.
• Bad and inaccurate deal information.
SWOT ANALYSIS- STRENGTH
• Market Leader
• Large Capital
• Market diversified, popular brand.
• Large users.
SWOT ANALYSIS- WEAKNESSES
• Public Company.
• Undifferentiated offerings.
• Over leveraged finance.
SWOT ANALYSIS- OPPORTUNITY
• Technological Advancements
• Lower marketing costs.
• Generate profit.
SWOT ANALYSIS- THREAT
• Every other media company has invested
in a deal-a-day site, lots of competition.
• Consumers beco...
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GROUP BUYING SITES-

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GROUP BUYING SITES-

  1. 1. GROUP BUYING SITES Presented by: JOMALYN V. TILETILE BSBA-Management
  2. 2. Group Buying Sites • This business is fundamentally the brokerage between businesses and customers and receives commission fees from the transaction. • Also known as “Collective buying”. • The website contains virtually no physical assets and inventories. • Group Buying publishes the deal and invites customers to buy and refer to their friends.
  3. 3. ADVANTAGES • • • • Get more customers. Increase popularity. Get massive discount. Know more places.
  4. 4. DISADVANTAGES • Damage the old customer. • Discriminated and mistreated. • Bad and inaccurate deal information.
  5. 5. SWOT ANALYSIS- STRENGTH • Market Leader • Large Capital • Market diversified, popular brand. • Large users.
  6. 6. SWOT ANALYSIS- WEAKNESSES • Public Company. • Undifferentiated offerings. • Over leveraged finance.
  7. 7. SWOT ANALYSIS- OPPORTUNITY • Technological Advancements • Lower marketing costs. • Generate profit.
  8. 8. SWOT ANALYSIS- THREAT • Every other media company has invested in a deal-a-day site, lots of competition. • Consumers becoming overwhelmed by deals and tiring already of the model. • Merchants hearing bad press and giving up on the idea risk of losing content.

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