proposal for develop Tourism sector in Sudan

1. Proposal For Investment In Tourism Sector - Port
Sudan Red Sea Integrated With Others Locations

2. Port Sudan Outlook
Port Sudan is a port city in eastern Sudan, and the capital of the state of Red Sea.
As of 2007, it has 489,725 residents. Located on the Red Sea, it is the Republic of
Sudan's main port city
Founded in 1905
32°C, Wind E at 8 km/h, 48% Humidity
Boarders to Red Sea facing KSA
By plane This airport is the second busiest
overall in Sudan and sees both
domestic flights to Khartoum and
international flights to Dubai Airport,
Jeddah and Cairo
By road Since a few years back there is now a tarred road linking Port
Sudan to Khartoum via Atbara which passes through great
scenery and passes the pyramids of Meroë Meroe. Make sure
you don't take the old road via Kasala, it's 400km longer and is
reported to be dangerous due to ongoing tribal conflicts and
bandits.
By train
Port Sudan also has a rail link with Khartoum, trains leave every
Monday at 8PM and arrive about twenty hours later.
By boat There is also an international ferry from Jeddah.

3. BUSINESS IDEA
Develop end to end work of art Tourism Zone with complete facilities in Port Sudan - the heart of Sudan. With Total
investment approximated to USD 100m - the investment will including
‣ Five stars Hotel - branded through international franchising
‣ Play land and water play ground
‣ Medium scale shopping center for traditional Sudanese stuff
‣ Boating and selling options
‣ Sky and water Diving
‣ Night view and healthy Clubs and events
‣ Safari facilities to Historical places in Northern of Sudan - with caravans
‣ Others facilities develop completive edge and attract International Tourism
International
Tourism
Local Tourism
100K
40K
$800
M
?
ROI
2Y
‣ Camps and building for Local Tourism
Target number of Tourism
per Year
‣ From Target
Countries
‣ Turkish
‣ China
‣ GCC
‣ UK
‣ Malaysian
‣ Republic of chad
‣ USA
13 Business
Profile
‣ Year 1
$540
M
$4.7
B
‣ Five Years accumulation
Sales Revenue
Payback period
‣ Hotels and Tourism are core Business
‣ Related service are extend business
‣ There is any opportunity of introduce new
business such as Airlines , Travel agency
GAGR
7.3%
Annual Growth of
Number of
Tourism
GAGR
87.2%
Annual Growth of of
sales revenue

4. Develop Value Propulsion To Tourism And Communicate This VP
Identifying Target truism by
countries and Locations - and
understanding their requirements
through online research
Targeting specific segments
within specific countries such as
‣ Turkish
‣ KSA and UAE
‣ China
‣ Malaysian
‣ Algeria
Target Trump
Looking For
Water Diving
Culture And
History
Camping
Car Ridding
Motorcycle
Riding
Seeking Hot
Weather
Identifying customer pain areas
‣ From online research we will look for the customer pains
and perception about Sudan - within the value proposition
development we will consider fixed those issues
VISA issues complication
Safety and security issues related to Darfour Cvil War
Develop Truism Local and external benefits
‣ Develop infrastructures in term of building and facilities in truism locations
‣ Hiring Service and management team and develop business model
‣ Developing country brand promise and identity based on the unique
locations
‣ Develop marketing plan to target truism and achieve objectives
‣ Develop Logistic and supply chain - transpiration including
International flights through coordination with Airlines and Local
transpiration and security
‣ Develop marketing digital platform integrated with
International payment gates facilitating payment
‣ Develop banking and merchants models to use credit cards in the
tourism location
‣ Provide all necessary equipments support attract and acquire tourism
‣ Develop Local and international partnership and networking
Investment
requirements
‣ Develop Systems integrated with all stakeholders and shareholders in
Sudan

5. INVESTMENT MAP
‣ Land space 100K squire infant of the sea caste
‣ Location must be located outside Port Sudan city by 20K for privacy
‣ State government must provide all Government services and facilities
Hotel 5 starts with 300 rooms
50 Hotel apartment side view
Water Playground
Boating facilities
Patch outdoor facilities
Different in door and outdoor swimming pool
Sky diving zone
Boats Ports Water diving
Water Motorcycles
Small shopping mall
Health Club Water Aircraft
Safara cars
1
2
3
4
5
6
7
8
9
10
11 12

6. Focus On Red Sea Zone

7. View Of Port Sudan - Target Investment Areas
‣ Suwakan is near Port
Sudan where Turkish
investing - still in the
startup model
Port Sudan :
‣ 1200K from Khartoum state
‣ Main gate to Sudan , Ethiopia and republic of chad
‣ Accessible by airlines , Buss , cars through roads
‣ Accessible through trains and railways
‣ Commercial city in term of supply chain and logistic
‣ Linked through roads with other Tourism locations Northern of Central Sudan
Four to five Hotels and this is one of the best

8. Opportunities Of Tourism In Sudan
Sudan is very potential in Tourism with low penetration less than 4% and this due to many reasons
‣ USA sanctions which impacted Tourism flow to Sudan from Potential counties
‣ Low profile infrastructure and facilities to tourism
‣ Country brand perceptional due to Darfour and South Sudan war - Sudan associated as high risk country
‣ Lack of marketing and communication integrated with international tourism partners
‣ Lack of transpiration and logistic facilities which recently improved
‣ Complication and long lead time in VISA issuing from Sudanese embassies
‣ Other relevant factors
Value
proposition of
Business
Tourism Journey start in Port Sudan
8
Tourism
Service
Including
Bundles
Desert Camps in Northern
of Sudan
2
Visiting pyramid in
Northern Sudan
3
Traditional dancing
Museum Visit
4
5
Daindar Open Zoo7
Water flow North
Khartoum

9. Other Places Can Be Part Of The Value Proposition- Part Of Package
Boats activities across nile river
Spending Night in river Nile
Camps and hunting - villages
Ridding and camps with natural life
Camps and enjoying natural life
Special view in Western of Sudan
Up north the Nile Life
Historical place in Sudan
River Nile Trip through Boats or Helicopter Sudanese traditional stuffs market

10. Liking All Tourism Location In Sudan As One Package For Tourism
1- What ate the major brands in
Sudan
‣ Meroe
Pyramids
‣ Sudan National
Muse
‣ Nile street ‣ Sanganeb
National park
and diving
‣ Tuti Island ‣ Mogran
where while
nile meets
Blue nile
‣ Petrified Forest ‣ Gebel Barkal
‣ El Kurru Tombs
‣ Naqa
Al Sabalouga
Necropolis of Nuri
Soleb Temple
Meroe Pyramids
‣ UK
Ethnographic Museum
Al Kabir Mosque
Khartoum War
Cemetery
Khalifa House Museum
Al dander Open
Zoo
Proposed Tourism value proposition based on bundle of tourism Locations in one package which with average
spending of USD 70K to 9K - departure of Tourism from Port Sudan to other placeless through Buss and cars

11. High Level Investment Requirements And Sales Revenue
Item Total Costs
Registration and Government Fees
Land and space
Construction and setup
Connectivity and Internet
Equipments and Tools
Fleets
Facilities
International Hotel franchising
International networking and partnership
Marketing & communication
Year 1
Sales Revenue
USD
Year 2
Sales Revenue
USD
Year 3
Sales Revenue
USD
Year 4
Sales Revenue
USD
Year 5
Sales Revenue
USD
Inter 100,000 $500.00m 110,000 $660.00m 120,000 $840.00m 135,000 $1.08b 140,000 $1.12b
Local 40,000 $40.00m 50,000 $80.00m 55,000 $137.50m 60,000 $120.00m 60,000 $120.00m
Total 140,000 $540.00m 160,000 $740.00m 175,000 $977.50m 195,000 $1.20b 200,000 $1.24b
Investment Details
USD
800M
Total Investment
5 Years Sales Revenue Projection
$540.00m
$740.00m
$977.50m
$1.20b $1.24b
Sales Revenue USD Sales Revenue USD Sales Revenue USD Sales Revenue USD Sales Revenue USD
Inter Local Total
GAGR
87.2%
Assumptions
‣ International Tourism
average spending
USD7K
‣ Local Tourism
average spending
SDG 40K
Sales Revenue
‣ Conversation of SDG
to USD for Local
Tourism start 30 SDG
for 1 USD and then
decline up to 20 Year
4 & 5
GAGR
7.3%
No of Tourism Both Local
and International

12. Challenges To Achieve Target Financial Projection
‣ Project excision lead time - for the project
‣ Availability of finance
‣ Validation of assumption through expert teams and Building
‣ Validation of assumption through expert teams and Building
‣ Speed of developing the project and launch to market
‣ Management system and resources
‣ Integrated with international gateway payment
‣ Marketing communication and branding
Critical Successful Factors CSF
Tourism Issues In Sudan
‣ Lack of country Brand related to Government issues
‣ Lack of facilities and infrastructure in tourism location
‣ Lack of Access to Tourism Location
‣ Lack of business plan and marketing plan
‣ Lack of Communication to tourism location
‣ Project excision lead time - for the project
‣ Difficulties to access to VISA
‣ Lack of credit cards and POS - cards usage
‣ Lack of supply Side which drives lower demand side
What is the market size
of Travel in Sudan?
‣ Tourism from 1995 - 2016 sources the world bank
600
K
2017 data from
ministry of Tourism
1M
‣ Building infrastructures
and hotels
‣ Branding and
communication
‣ Bundling Value proposition
‣ Development and Re- engineering
process starting from VISA and
security check . Airport facilities
and based location immigration
process
‣ Management and strategic direction of the Country
through ministry of Tourism
‣ Contribute of private sector and providing
leadership with consistent service for growth