DETR Case Study Report

DETR Case Study Report.
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The Production of a Strategy Plan for an Organization
Assessor feedback
Assignment front sheet
Learner name Assessor name
Mahmoud Ahmed Mohamed Sultan Karim Elsafty
Date issued Completion date Submitted on
31 May 2013 19 July 2013
Qualification Unit number and title
Level 7 BTEC Advanced Professional Certificate
“Strategic Management and Leadership”
Unite no.12 : Strategic planning
Assignment title The Production of a Strategy Plan for an Organization
Strength
Weakness
Learner declaration
I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.
Learner signature: Date:

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DETR Case Study Report
Assignment Title: The Production of a Strategy
Plan for an Organization

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Table of Contents
Introduction .................................................................................................................................... 4
Strategic Review.............................................................................................................................. 6
Scope.........................................................................................................................................................6
An assessment of the organization’s external environment..................................................................6
PESTEL Analysis ....................................................................................................................................6
Review of the existing plans:.................................................................................................................10
SWOT Analysis....................................................................................................................................10
Overall Schools Objectives & Plans “Horndean Community School, Sandringham Secondary
School and George Abbot School, Guildford”...................................................................................11
Assessment of schools actions:..........................................................................................................12
Strategic Options....................................................................................................................................13
Statistics..................................................................................................................................................14
Development of a strategic plan................................................................................................... 17
Execrative Summary...............................................................................................................................17
Strategic Focus........................................................................................................................................17
Our Vision...............................................................................................................................................17
Our Mission ............................................................................................................................................17
Values .....................................................................................................................................................18
Strategy...................................................................................................................................................18
Targets and objectives ...........................................................................................................................19
Action Plans............................................................................................................................................21
Environment, Health and Safety........................................................................................................21
Traffic and Infrastructure...................................................................................................................22
Encourage People for switching to Healthier Transportation ..........................................................24
School Transportation Development ................................................................................................24
Examination of Core Value ....................................................................................................................26
Evaluating and Monitoring the Plan......................................................................................................27
References .................................................................................................................................... 29

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Introduction
We work with our agencies and partners to support the transport network that helps the UK’s
businesses and gets people and goods travelling around the country. We plan and invest in
transport infrastructure to keep the UK on the move.
Responsibilities
“We are responsible for:
 Providing policy, guidance, and funding to English local authorities to help them run and
maintain their road networks, improve passenger and freight travel, and develop new
major transport schemes
 Investing in, maintaining and operating around 4,300 miles of the motorway and trunk
road network in England through the Highways Agency
 Setting the strategic direction for the rail industry in England and Wales – funding
investment in infrastructure through Network Rail, awarding and managing rail
franchises, and regulating rail fares
 Improving English bus services through funding and regulation
 Working to make our roads less congested and polluted by promoting lower carbon
transport, including cycling and walking
 Encouraging the use of new technology such as smart ticketing and low carbon vehicles
 Maintaining high standards of safety and security in transport
 Supporting the maritime sector by producing the overall strategy and planning policy for
ports in England and Wales
 Setting national aviation policy, working with airlines, airports, the Civil Aviation
Authority and NATS (the UK’s air traffic service)
Priorities
Our priorities are:
 Continuing to develop and lead the preparations for a high speed rail network
 Improving the existing rail network and creating new capacity to improve services for
passengers
 Tackling congestion on our roads
 Continuing to improve road safety
 Encouraging sustainable local travel
 Promoting lower carbon transport, such as walking and cycling as well as introducing
more environmentally-friendly buses and trains

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 Supporting the development of the market for electric and other ultra-low emission
vehicles
 Supporting the development of aviation, improving passenger experience at airports
 Maintaining high standards of safety and security for passengers and freight”1
1
https://www.gov.uk/government/organisations/department-for-transport/about

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Strategic Review
Scope
A strategic review about DETR activities; Vision, Mission, Objectives and Action Plans.
Assessment of the British Transport Department internal and external factors which effect on it.
Review of the 4 schools plans for pupil and staff transportation.
The strategic options which would could help for more development and improvement for the
British Department of Transportation.
An assessment of the organization’s external environment
PESTEL Analysis
Political: “Factors are those that are controlled or dictated by governments.
At European Level: The European Union passes laws and regulations knows as
directives.
 The package travel directive.
 Passenger vehicle speed limits.
 Vehicle pollution levels.
 Driving hours.
 Transport Safety.
At National Level: The UK Government provides subsidies to some transport
operators to allow them to offer services to the travelling public. And the same case with trains
and busses.
Environmental: Many scientists believe that carbon emissions from cars, buses and aircrafts
contribute towards global warming “the gradual rise in the earth temperature”. This may lead
to the melting of the polar ice caps and the gradual rise in sea level.
“Noise: Transportation is the main source of noise pollution in Europe, and road traffic
is the major cause of human exposure to noise.
Noise effect on communication, school performance of pupils, sleep and hearing
impairment.

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Serious health impact of air pollution generated from traffic: Number of studies have
recently shown an association between respiratory disease and proximity to roads that are busy
and those travelled by high number of heavy vehicles or trucks. Children living near roads with
heavy vehicles traffic are at greater risk of respiratory disease. Most studies suggest an
increased risk of around 50%.
Assume around 35% of deaths attributed to particulate matter pollution are due to traffic air
pollution.
These studies may have captured the effects of actual mixtures of pollutants and they
strengthen the case for traffic generated air pollutants’ affecting health.
The effect of mental health and wellbeing: A study in the United Kingdom found that
one in three children involved in road traffic accidents suffered from posttraumatic stress
disorder when interviewed 22 and 79 days afterwards, while only 3% of children from the
general population (studied in a similar way) were found to have the disorder.
Effects of traffic “Aggression and nervousness”: Traffic noise has been shown to induce
nervousness, depression, sleeplessness and undue irritability, but other aspects of transport
also cause irritation and frustration. Regular exposure to traffic congestion impairs health,
psychological adjustment, work performance and overall satisfaction with life.
Constraints on child development: High traffic density affects children’s development. Fewer
and fewer children are being allowed to walk or cycle even short distances, because parents are
worried about accidents.”2
2
World Health Organization Regional Office for Europe Copenhagen, Transport Environment and health.PDF

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Air Quality: It’s widely that road transportation is the most source of air pollution in
urban areas in the UK.
“National vehicle fleet currently exceeds 26 million vehicles.”3
Climate Change: We have already seen significant raise in global temp around 0.6
degree last century.
Social:
 Development of transportations gives the opportunity for people to have a great
freedom to explore towns and countries on public transport and in their private cars.
 30% of UK population doesn’t have cars.
 Enhanced holiday experience, development in tourism sector that responsive to
customer needs.
 The wide range of products and services and enhances in people’s quality life.
3
http://www.wyltp.com/NR/rdonlyres/FDFA62A1-22FD-4898-ADA9-BD3CADF1199B/0/app_17_airqual.pdf

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Technological:
 Developing new cars and buses reduce the gas usage.
 Cars reduce the CO2 emissions.
 New train with more speed and safety.
 New designs for buses to increase number of passengers and reduce number of
journeys.
Economical:
 High cost of petrol for cars.
 More need for public transport.
 Transport is the lifeblood of the travel and tourism sector which offer many jobs in the
country.
Legal: There are many legal factors such as “Disability Discrimination Act “DDA”
The law states that public transportation buildings, such as trains stations, bus stations
and airports; must be accessible to disabled people. This also means that any service are
provided must also be accessible to disabled people.
Such as: Travel information and booking facilities.”4
4
http://prezi.com

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Review of the existing plans:
SWOT Analysis
Strengths
 Good road, rail and bus network.
 Skilled workforce.
 Integrated public transport information and ticketing.
 Relatively good levels of public transport use.
 Strong government support.
 Improved buses and increase in bus lanes.
 Introduction of car sharing.
 More awareness about safety and security.
Weaknesses
 Poor condition of some transport infrastructure.
 Some key corridors not served by rail.
 Unattractive conditions for walking and cycling in some locations.
 Too many taxes.
 High operational costs.
 Poor physical environment in some areas.
Opportunities
 Potential to encourage greater public transport use introducing the importance of using
it.
 Better integration of public transport to provide better service.
 Tourism attractive of the country.
 Offering new jobs by development of transportation.
 Increase in public transportation demand due to increase in costs.
Threats
 Increase in labor costs.
 Safety of the passengers and security for walking and cycling people.
 Increase in life development which makes increase in care usage.
 Increase in car ownership.
 Accelerated traffic growth.
 Increase fares.

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Overall Schools Objectives & Plans “Horndean Community School, Sandringham Secondary
School and George Abbot School, Guildford”.
Objectives:
The main objectives of the schools plans are
 Reduce the use of the car for journeys to school by 20% over three years, to raise
awareness of the impact of transport on the environment and to reduce road casualties.
 Reduce child casualties, to reduce car journeys to school, and to increase walking,
cycling and bus use.
 Reduce the proportion of car trips to the school by 30% initially over three years and to
maintain or further reduce this proportion thereafter. Both staff and students are
covered, based on the travel data obtained by a survey.
Actions and Plans:
 Establishing a ‘park and walk’ arrangement with a local supermarket.
 Providing new lockers, bus bays, cycle parking, and improved signing on site.
 Use of school vehicles to transport staff and pupils to and from school.
 Improving routes for walking and cycling.
 Encouraging car sharing through a database of potential sharers and provision of a
guaranteed ride home in an emergency.
 Restricting car parking on site with permit scheme.
 Providing information about public transport.
 Co-operating with other schools in the area on approaches to bus operators, car sharing
arrangements and school hours.
 Promotion through competitions, leaflets, posters and the school newsletter.
 Cycle training, cycle routes, cycle parking.
 Improved frequency and timing of existing bus services, and one new bus service, based
on demand identified from analysis of home addresses and school timetable.
 Two new crossings and other improvements to walking routes.
 A ‘walking bus’ (escorted walk to school) for younger pupils.
 Car sharing database, giving details of potential sharers.
 A public transport information pack, distributed at the start of the year, with details of
routes, frequency and cost.
 Interest-free loans for public transport season tickets for staff.
 Secure storage for bicycles.
 Part-time car park attendant.
 Classroom work on environmental impacts of transport.

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Assessment of schools actions:
Advantages:
 Focusing in increasing the awareness of environmental impact of the transportation.
 Involving pupils and staff members on the plans.
 Providing secure storage for bicycles.
 Opportunity of interest-free loan for the staff that will increase the usage of public
transportation.
 Encourage staff and people for car sharing concept.
 Providing cycle lanes and bus bays.
 Improved and full information about bus services.
Disadvantages:
 Lake in security focusing for pupils to make them feel safe about switching to walking
and cycling.
 Poor facilities to provide to pupils and staff while cycling and walking such as
“supermarkets deals, bicycles service and accessories shops, places for rest and showers
and etc.”
 No frequent events for walking and cycling to schools.
 No involving from the parents in walking and cycling to encourage the pupils and move
the concept of walking and cycling to the parents as well.
 No training about first aids to the people and staff in case of emergency.
 Training for cycling was provided by one school only and it should be more training and
more pupils and staff members have to join training about cycling.
Opportunities:
 Potential for switching to cycling and walking as GNVQ Business Studies group report:
- Of those travelling by car, 40% were interested in walking, 60% in cycling and
50% in bus travel
 Improve social life of pupils as they can make new friends and interact more with staff
members.
 Involving parents and it will give chances to have a wider range of walking and cycling
concept for older ages.
 Involving of the government to give support for the schools, development of public
transportation services and improve infrastructure for cycling and walking and
encourage private sector to enter the industry to give such improvements and
developments.

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Threats:
 Fears about personal safety.
 Injuries from cycling accidents or cars may crash with bicycles.
 Increase in school journey time.
Strategic Options
 Government has to invest more to improve the transportation sector in both
governmental sector and private sector.
 Develop new programs for improve the transportation network in the country, and take
in consideration the safety, security and accessibility factors in the new plans.
 Development for countryside to reduce the congestion in the central and large cities.
 School transportation has to be one of the most priorities to solve as it is an
opportunities to change the pupils behaviors and increase the awareness of pupils
about the transportation impact for the environment and the country resources.
 Co-operation between the government and schools to develop new detected routs for
schools, and make school transportation network.
 Awareness campaigns and promotion for the importance of using the public
transportation to reduce the congestion.
 Government has to involve the private sector to engage on the development program to
create more competition for the private companies as it will improve the quality and
services.

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Statistics
*Annual Road Traffic Estimates: Great Britain 2012
The above figure shows that the overall motor traffic vehicle in 2012 is about 10 times higher
than in 1949.
“The long term trend of growth in traffic has mainly been a result of growth in car ownership.
Growth in people’s incomes, especially those on lower incomes, makes car ownership more
affordable.”5
5
Annual Road Traffic Estimates: Great Britain 2012

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*Annual Road Traffic Estimates: Great Britain 2012
As shown in the above a high increase in light vans usage and noticeable decrease in Heavy
goods vehicles.
* National Travel Survey: 2010, How people travel.

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“In 2010, 64% of all trips were made by car (as a driver or passenger) compared to 23% by
walking or cycling. Car travel accounted for 78% of total distance travelled. Buses (both local
and non-local) account for more trips than rail (both surface rail and London Underground) at
7% and 3% respectively, however as bus trips tend to be shorter in length, they account for only
5% of total distance travelled compared to 9% for rail.”6
*Transport Statistics Great Britain: 2010, Transport Accidents and Casualties.
“The chart above shows the trends in killed, seriously and slightly injured casualties between
1990 and 2009. Trends in fatal and seriously injured casualties were similar between 1990 and
1998 with a divergence between 1998 and 2005.
Fatal casualties fell by 6 per cent and serious injuries by 29 per cent between 1998 and 2005,
however between 2005 and 2009 fatalities decreased by 31 per cent, compared to a 15 per
cent fall in serious injuries.”7
6
National Travel Survey: 2010, How people travel
7
Transport Statistics Great Britain 2010, Transport Accidents and Casualties.

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Development of a strategic plan
Execrative Summary
A development plan for transportation system across the country, aims to reduce the impact of
transportation in the environment and the traffic congestion.
Development of countryside is considerable in the plan; changing people behavior towards
driving cars will have good results.
School Journeys is one of the most considerable factors in development because of the big
effect in the congestion.
Strategic Focus
This plan aims to develop the transportation system in the country, reduce the environmental
impact of transportation and reduces the traffic congestion.
Improve school travel experience to make it more healthy and safe to reduce the effect of
school journeys on the traffic in the country. Provide a green schools transportation system in
co-op of the government, schools and private sector.
Increase the awareness of social responsibility for the pupils as they are the future generations
of the country to ensure a good life in the future.
Our Vision
A transportation system shaped by involving all concerned people in the country “Pupils, school
staff members, parents and citizens”.
Guarantee of healthy to the community and will be one of the greenest, healthiest and most
accessible in northern Europe.
Develop the most green and healthy schools transportation system.
Providing the most safe and secure transportation system in Europe
Our Mission
Protect the national and international environment to live in a healthy world. Ensure a good
movement for citizens to study, work and enjoying leisure time.
Schools should be places have the influence among the pupils to be self-initiative towards the
country and know their responsibilities towards it.

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Values
Social Responsibility
 We all should be aware that the developing the country is the responsibility of all people
not for a specific people.
 We have to preserve our resources and priority of the country should be our first
priority.
Teamwork
 Build teams around our strengths.
 Have a passion for success and being on a winning team.
Standardization
 Follow the terms of forms and procedures as per standard and follow the S.O.P.
Continuous Improvement
Improving and developing the country is continues process to face the growing and ensure
better life in the future.
Integrity
 Respect and care for others and protect the information we work with.
Innovation
 Get ready for the change.
 Have an enterprising spirit for innovation and accepting the new challenges.
Strategy
Involving all peoples in the development program as it’s a responsibility towards the country.
Continues improvement for the public transportation to offer international “World-Class”
service for the people and to be accessible in all areas all over the country.
Environmental Sustainability, Health and Well-being. Safety in the transportation system is one
of the most priorities for people, so improving road safety for pedestrians and cyclists is
considered.
Connecting Communities by making the public transport option is the best and the first choice
for the people.

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Targets and objectives
Key objectives
Healthier
 Help people to improve their health and ensuring a better life for them and to have more access
to health care.
Safety and Security
 Help Youth and elders to have safe places to live and secure roads to use while moving for work,
study and enjoying leisure time.
Greener
 Take care of national environment to safe people life and to let people enjoy the country.
Targets
Economic
 Decrease the public transportation fares by 15% in the next 5 years.
Traffic Congestion
 Reduce trips made by car to 40% in the next 5 years.
 Increase trips by walking and cycling to 35% in the next 5 years.
 Increase of local transportation usage by 25% in the next 5 years.
 Reduce traffic congestion by 25% in the next 5 years.
Environment
 Contribute to reducing climate change and global warming.
 Reduce carbon dioxide emissions by 10% in the next 10 years.
 To have the most green transportation system in Europe.
Access to the Health Care
 Have a good time of journeys to the hospital.
 Detected routes for ambulances and emergency cases.
 Decrease in Health care journey time by 30% in the Next 5 years
Health and Well-Being
 Improve local air quality to ensure healthier environment.
 Have new generations with better health.

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 Decrease in Death due to transportation impact by 20% in the next 3 years
Safety and Security
 Decrease number of accidents in roads by 30% in the next 3 years.
 Increase road safety for pedestrians and cyclists.
Accessibility
 Ensure that public transport available in all areas and cover important sides in a good manner.
 Ensure a high quality of service which provided for people.
Infrastructure
 Improve the transportation infrastructure to have a good network and roads.
 Foundation of routs for walking and cycling.
 Decrease in congestion by 25 % in the next 5 years.
Countryside
 Locking forward improve the country side as it should be good places for living and services to
decrease the need of central and big cities.
Schools transportation network
 Have a dedicated network of transportation for schools.
 Ensure safety and security of pupils and staff members.
 Have green journeys to the schools by 70% of pupils and staff members in the next 5 years.
 Have a green school transportation system.

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Action Plans
Environment, Health and Safety
Transportation is the main source of pollution in the world, as it’s a major cause of noise especially for
people who live near highways roads, railways and airports.
Accidents and injuries is one of the bad impacts of transportation, according to the statistics.
Air pollution, as transportation reduces the quality of air which os directly effect in people health
specially children.
Climate change and global warming one of its main reasons is transportation resulting increase in world
temperature.
Actions
 Technological improvements for roads such as Low-Noise road surface.
 Encourage cars manufacturer to develop new technologies to make cars with lower noise and
reduce carbon emissions also be energy saving cars.
“European-level agreements with car manufacturers to improve the average fuel efficiency of new cars
by at least 25% by 2008- 2009, backed up by changes to vehicle excise duty and the reform of company
car taxation; and – the 10 Year Plan: £180 billion of investment and public spending on transport over
the next ten years to cut congestion and reduce pollution.”8
 Take in consideration while construct new roads to be away from houses and population to
reduce effect on people. Using tunnels and ring roads will be a good choice of development.
 Use insulation for construction and design of buildings by using insulation layers or special types
of windows and roofs. Bed and living rooms supposed to be away from noise and traffic source.
 Schools location should be away from main roads to prevent impact population and prevent
congestion around schools.
 Create lows to force people to make car maintenance and cars should have limits of noise and
carbon emissions.
 Create new pedestrian tunnels and stairs for crossing road and should be in small repeated
distances to save people live while crossing roads.
 Control of alcohol concentration in drivers body by law and decrease the limits.
 Reduce the average speed limits will effective factor in decreasing numbers of accidents
 Control of speeds by using radars and speed cameras.
 Increase the awareness of people about wearing the safety belt and put commit to wear it.
 Improve safety factors on roads.
 Encourage people to do more training and exercises to maintain an improve their health.
8
Climate Change, The UK Programme.

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 Arrange monthly event to have exercises and training with participating of doctors and trainers
to give advice for people, also it would be useful to improve social life.
Traffic and Infrastructure
Countryside Development
Actions
 Provide necessary services to villages by provision of all basic services for everyone; “shops,
heath care, education and transportation”.
 Improve and develop the current rural services “water, electricity, internet and homes”.
 Deliver local transportation network and connect it to the wide transportation system of the
country:
- Bus fleets.
- Railways lines.
- Walking, cycling routs.
- Encourage people for car-sharing concept.
This network should make country side more accessible.
 Provide educational services in a good level and quality in order to decrease number of schools
travel to current schools.
 Provide internet learning for people also will have good effect to improve country side.
 Ensure a better access of early education.
 Provide new jobs and make business to decrease the traffic for largest cities.
 Provide a good medical health care service is one of the most important factors of development.
 Development of urban areas and countryside will reduce travel, which have a direct effect to
reduce traffic congestion.
Infrastructure Development
Actions
 Develop current roads and make re-design for it.
 Start construction of new roads that serve all sectors:
- “Industrial, agricultural, long travels, education and etc.”
 Develop of ring roads to connect cities in a wider range.
 Improve roads quality to ensure safety for passengers.
 Specific routs for buses and cycling would help in a good manner to organize the roads.
 Improve entrances and exits od cities specially which have the largest loads, and make new
entrances to reduce traffic.
 Provide special parks for cars to ensure the best use of the space ad allow access to the services.
 Improve facilities and services on roads to serve more passengers.
 Pedestrian access to the school, which is free from traffic and wide enough to accommodate
parents, buggies, children, bikes and scooters – often all at the same time.

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 Showers for people who cycle and Lockers for equipment.
Transportation Mods Development
Actions
Bus Network
 Re-design of bus network in order to achieve the most effective use of the resources.
 Increase the number of vehicles and buses fleet.
 Improve bus services and stations.
 Increase number of bus stations with high-quality service.
 Provide full detailed information about trips and tickets on stations
 Launch internet website include information and ability to buy tickets.
 Mobile application will give an instant access to track buses and trips.
 Decrease fares of the services to encourage people to switch and use public transportation.
 Bus network proposal network system may have 3 types of travel line:
- Lines to carry people across governorates.
- Lines to carry people between cities of one governorate.
- Lines for local transportation inside the city.
Underground
One of the most powerful methods for transfer people and energy saving.
 Construct new lines for underground to cover more areas.
 Take in consideration that station should be near main areas to save time.
 Increase number if stations and number of trains.
 Integration between public transportation mods “buses, underground… “
- Passengers can book a trip consist of more than mode transportation mode.
- Bus stations, underground stations should be built near to each other.
 Involving private sector to share the government the responsibility of developing the country
and start to provide services for the public.
Cycling and walking
 Constricting of new routes for walking and cycling.
 Encourage people for walking and cycling by increase their awareness about benefits from
walking and cycling by using “promotions, events send invitations, flayers and internet ads.”
 Identify the people’s responsibility towards the country by showing them the impact of
transportation on environment.
 Arrange cycling and walking events to encourage people for more cycling and walking.
 Provide facilities and rest places for cyclist.
 Provide secure parks for bicycles and important factor to increase switching to cycling.

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 Provide parks in bus, train and underground stations. Also shower and lockers is an advantage.
 Provide some buses which have places for bicycles.
Encourage People for switching to Healthier Transportation
 Local advertising campaign targeting increase in peoples’ awareness about the impact of
transportation causing population and traffic congestion
 Decrease fares of public transportation.
 Providing full service about travel information and tackiest on station, website and mobile app.
 Offering low-cost membership for all public transportation modes.
 Government arranges monthly events for walking and cycling.
 Government may decrease taxes for decreasing using for cars.
 Cycling and walking celebration day.
 Initiative to make free-driving day every few months.
 Classrooms for students would help in increase their awareness about the importance of
substituting for green transportation.
School Transportation Development
All schools can benefit from travel planning, involving schools with the government co-op will have a
good results; school journeys will become safer. School Transportation System aims to help reduce car
use for school journeys, improve traffic in the country by reducing congestion and environmental impact
and improve pupils’ health.
Benefits from School transportation development
 Reduce the cars congestion around schools area and reduce pollution.
 Encourage staff, pupils and their families to be more active, improve the school environment.
 Contribute to Healthy Schools system in the country.
Actions
Public Transportation:
 Improvements to bus facilities to provide a good level of service.
 Co-Op with local buss sector about modifying routes and timetables of trips so that parents and
children can travel by bus.
 Ensuring buses used on local routes are accessible for all people specially disabled.
 Make arrangement between schools and develop program for every group of schools to share
time of start and end of school day and make it by table between the groups to reduce the
pressure on the public transportation.

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Cycling
 Training for pupils about safety skills.
 Encouraging staff members and pupils to cycle by providing secure bike storage and lockers.
 Improvements to enable cycle access.
 Co-Op with local authority to improve cycle routs to the schools.
 Periodic cycling events every month and make cycling celebration day every year.
 Providing cycle maintenance classes.
 Running cycle clubs.
Walking
 Park and walk program, where parents park a short distance from the school and walk the last
part of the journey, which helps to reduce congestion and pollution.
 Involving pupils and parents in identifying walking routes.
 Working with the local authority and police department to identify improvements required on
routes to school to ensure safety and security for pupils.
 Arrange free-driving day every month for all concerned people “staff, pupils and parents”.
 Periodic walking events every few months and make walking celebration day every year.

Staff Members and Parents
 Encouraging car sharing by staff members and parents.
 Providing cycle parking and cycle training for staff and parents.
 Providing all information for using public transportation.
 Education about healthy lifestyles, physical activity and developing human health and well-
being, which could held as awareness session by involving staff members, pupils and parents.
 Provide service shop for cycling to encourage pupils, staff to switching to cycling.
Involving parents, pupils and staff members by launching campaign to encourage them all to involve the
program, launch class projects with activities to contribute to local community to encourage all people
to start to switch and share in improving the country.
Government develops a rewarding and accrediting system for schools to measure the success and
rewarding the positive and active behaviors.
Implementation, Monitoring and evaluating

26 | P a g e
Examination of Core Value
Social Responsibility
Targets for reducing carbon emissions and global warming are one of the main targets have been put in
the plan with a strategy to have environmental sustainability and having the most green transportation
system in Europe.
Teamwork
A strategy built in involving all people in a development program, for example “involving staff members,
pupils and parents to have a good school transportation system positively effect on the country’s
transportation network.
Continuous Improvement
Development plans designed for long-term targeting the development of countryside one of the main
targets on long results and targets.
Innovative
Involving car manufacturing to use technology for developing new cars with reduced noise effect and
low carbon emissions and using technology for developing road surfaces with low-noise are an
encouragement for innovating in action plan.

27 | P a g e
Evaluating and Monitoring the Plan
Area Of
Development
Performance Measure
Time
Frame
Intervals of monitoring and reviewing
Countryside
 Decrease in travel from rural to cities by 50%
 Increase in satisfaction of educational system in
rural by 70%
 Services in countryside enhancement by 70%
 Improve in transportation network and reduce of
accidents by 30%
10 Years
 Every 6 months reviews of plan
progression and compare what
has been done with what planned.
Infrastructure
 Decrease in congestion by 25%
 Delaying reports decrease by 70%
 Accidents decrease by 40% due to problems with
infrastructure and speed
 People satisfaction of transportation system
increase by 40% 5 Years
has been done with what planned.
 Monitoring of yearly statistics of
congestion and accidents and
comparing with targets and take
corrective actions if there is
deviation of plans
 Every 6 months surveys for people
about satisfaction of new
infrastructures.
Road Services
 People trend to using walking and cycling increase
by 50%
 Maintenance shops for cars, bicycles every 7
kilometers
 Cyclist and pedestrian’s satisfaction of road
service increase by 70% due to new services.
3 Years
using percentage of cycling and
walking and comparing with
targets and take the action plans
required.
 Every 6 months surveys for
people about satisfaction of new
services.
has been done with what
planned.
New Networks
 Decrease in congestion by 35%
 Increase in public transportation usage by 40%
 Decrease in pollution due to transportation by
25%
7 Years
has been done with what
planned.
public transportation usage and
car congestion.
 Reviewing of environmental
reports and takes the required
actions to keep on the track with
plans.
School
Transportation
Network
 70% of staff members and pupils use cycling and
walking while going to and from school
 Decrease car congestion around schools by 35%
3 Years
 On school discussions with people
and staff members to know the
problems to be solved

28 | P a g e
 Improve in environment around school,
improvements in health of staff members and
pupils
using cycling and walking to
schools.
car congestion around schools.
Surveys and questionnaires take place in the periodic time with people via:
 Online survey
 Written feedback
 On schools discussions
 Asking people on stations and buses
 TV and press surveys

29 | P a g e
References
 https://www.gov.uk/government/organisations/department-for-transport/about
 World Health Organization Regional Office for Europe Copenhagen, Transport
Environment and health.PDF
 http://www.wyltp.com/NR/rdonlyres/FDFA62A1-22FD-4898-ADA9-
BD3CADF1199B/0/app_17_airqual.pdf
 http://prezi.com
 Annual Road Traffic Estimates: Great Britain 2012
 National Travel Survey: 2010, How people travel
 Transport Statistics Great Britain 2010, Transport Accidents and Casualties.
 Climate Change, The UK Programme.

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