This document discusses pricing models for determining prices of products and services. It defines price as the amount of money charged for an item or service, which is the sum of all customer-perceived values. Pricing strategies aim to prevent unreasonable price abuse. Common pricing models calculate unit prices based on cost and a target profit percentage. Examples show how to find the unit price of jackets and perfume using their costs and 38-40% target profit percentages.

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DETERMINE PRICING
OF PRODUCTS AND
SERVICES USING
PRICING MODEL

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PRICE
 Amount of money charged for
a product or service
 Sum of all values the
consumer exchanges for the
benefits of owning or using a
product or service

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PRICING STRATEGY
 Is a part of of the pricing system
wherein the government
becomes alert against those
who are abusing and amking
unreasonable price.

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MODELS IN PRICING
GOODS AND
SERVICES

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FIND THE UNIT PRICE:
1. If you have 10 jackets for P180.00
unit cost, how much will be the unit
price at 40% Target Profit in Percent
(TPP)?
2. Compute how much will be the
price of a bottle of perfume when the
cost is P250.00 with 38%TPP?

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