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Nielsen Retail Audit – comerciantul.ro
Pastila de informare
– comert traditional vs. comert modern

- mai 2011




                    Categoria de produse: detergent de vase
Categoria de produse: detergent de vase
                                           Cum se impart vanzarile acestor produse intre
                                             comertul modern si comertul traditional?

                        Market Share 2010 –                                    Market Share 2010 –
                             in volum                                              in valoare




                  Comert                                                     Comert
                traditional                                                traditional
                   36%                                                        40%
                                                                                                  Comert
                                                             Comert                               modern,
                                                             modern,                               60%
                                                              64%




Sursa: Nielsen Retail Audit – monitorizare retail Romania, fara Cash&Carry                                                    2

     Copyright © 2011 The Nielsen Company. Confidential and proprietary.         Profilul vanzarilor in categorii – Retail Romania
Categoria de produse: detergent vase
                     Ponderea tipurilor de detergent de vase in comertul modern


                                                                       Alte tipuri,
                                                                          10%

                                                                                       Gel, 21%

                                                 Pasta,14%




                                                                                                              Total vanzari 2010 -
                                                                              Lichid, 55%                      comert modern -
                                                                                                               ponderi in volum




Sursa: Nielsen Retail Audit – monitorizare retail Romania, fara Cash&Carry                                                                     3

 Copyright © 2011 The Nielsen Company. Confidential and proprietary.                              Profilul vanzarilor in categorii – Retail Romania
Categoria de produse: detergent de vase
                  Ponderea tipurilor de detergent de vase in comertul traditional

                                                 Alte tipuri, 2%



                                                         Pasta, 14%
                                                                                 Gel, 26%




                                                                   Lichid, 58%                          Total vanzari 2010 -
                                                                                                        comert traditional -
                                                                                                         ponderi in volum



Sursa: Nielsen Retail Audit – monitorizare retail Romania, fara Cash&Carry                                                               4

 Copyright © 2011 The Nielsen Company. Confidential and proprietary.                        Profilul vanzarilor in categorii – Retail Romania
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Detergent de vase

  • 1. Nielsen Retail Audit – comerciantul.ro Pastila de informare – comert traditional vs. comert modern - mai 2011 Categoria de produse: detergent de vase
  • 2. Categoria de produse: detergent de vase Cum se impart vanzarile acestor produse intre comertul modern si comertul traditional? Market Share 2010 – Market Share 2010 – in volum in valoare Comert Comert traditional traditional 36% 40% Comert Comert modern, modern, 60% 64% Sursa: Nielsen Retail Audit – monitorizare retail Romania, fara Cash&Carry 2 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Profilul vanzarilor in categorii – Retail Romania
  • 3. Categoria de produse: detergent vase Ponderea tipurilor de detergent de vase in comertul modern Alte tipuri, 10% Gel, 21% Pasta,14% Total vanzari 2010 - Lichid, 55% comert modern - ponderi in volum Sursa: Nielsen Retail Audit – monitorizare retail Romania, fara Cash&Carry 3 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Profilul vanzarilor in categorii – Retail Romania
  • 4. Categoria de produse: detergent de vase Ponderea tipurilor de detergent de vase in comertul traditional Alte tipuri, 2% Pasta, 14% Gel, 26% Lichid, 58% Total vanzari 2010 - comert traditional - ponderi in volum Sursa: Nielsen Retail Audit – monitorizare retail Romania, fara Cash&Carry 4 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Profilul vanzarilor in categorii – Retail Romania