Comerciantul ro frozen veg iul 2011

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Comerciantul ro frozen veg iul 2011

  1. 1. Legume CongelateTotal Retail Romania 1 Title of Presentation Title of Presentation Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  2. 2. LEGUME CONGELATE Total retail, Iun / Iul 2010 – Apr / Mai 2011Volum vanzari Valoare vanzari Comert Comert traditional traditional 1,4% 1,7% Comert Comert modern modern 98,6% 98,3% 2 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  3. 3. LEGUME CONGELATE evolutia volumului vanzarilor, total retail Romania +45,4% +35,3% -32,4% +27,3% -21,4% +65,4% -48,4% -13,2% Feb - Mar Apr - Mai Iun - Iul Aug - Sep Oct - Nov Dec - Ian Feb - Mar Apr - Mai 2010 2010 2010 2010 2010 2011 2011 2011 % vs luna 3 precedentaTitle of Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  4. 4. LEGUME CONGELATE evolutia valorii vanzarilor, total retail Romania +41,2% +35,5% -34,4% +28,8% -23,2% +60,8% -46% -11,4% Feb - Mar Apr - Mai Iun - Iul Aug - Sep Oct - Nov Dec - Ian Feb - Mar Apr - Mai 2010 2010 2010 2010 2010 2011 2011 2011 % vs luna 4 precedentaTitle of Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  5. 5. LEGUME CONGELATE ponderea gramajelor in total vanzari Volum vanzari, total retail Valoare vanzari, total retail Iun / Iul 2010 – Apr / Mai 2011 Iun / Iul 2010 – Apr / Mai 2011 Marca Marca proprie proprie 14,4% 11,3% 751 - 1000 g 23,6% 451 - 750 g751 - 1000 g 451 - 750 g 8,5% 28,9% 5,5% > 1000 g > 1000 g 2,5% 1,6% < 450 g < 450 g 48,7% 55% 5 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  6. 6. LEGUME CONGELATE ponderea tipurilor de legume in volumul vanzarilor Alte Fasole Legume amestecuri galbena pentru supa- de legume 3,1% crema 5,6% Amestec 7,6% pentru Amestec ciorba - 2,2% mexican Marca 7,8% proprie - 14,4% Spanac 9,15% Altele - 15,1% Total retailFasole verde Iun / Iul 2010 – Apr / Mai 2011 10,1% Mazare - 25% 6 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  7. 7. LEGUME CONGELATEponderea tipurilor de legume in valoarea vanzarilor Alte amestecuri de legume Fasole galbena 7,2% 2,8% Amestec pentruLegume pentru ciorba - 2,5% supa-crema 11,1% Marca proprie 11,3% Amestec mexican 8,3% Altele - 19,3% Spanac 7,4% Total retail Iun / Iul 2010 – Apr / Mai 2011 Mazare - 21,2% Fasole verde 7 8,9% Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  8. 8. THANK YOUContact:Roxana Baciuroxana.baciu@nielsen.com 8 Copyright © 2011 The Nielsen Company. Confidential and proprietary.

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