1. Designing Mobile
Experience
Omer Bar - Hubanana

2. Define the Experience

3. What do we want to
achieve ?

4. Actions !

8. The User

9. Who
Why
When
Where
How

10. VS.
White male
Age18-35 years old
tech savvy
from the US
Dan Halpern
24 years old
PC engineer
Phoenix, AZ

12. Why

13. When

15. Where is the user
coming from

18. How

20. Learn the technology

21. Native vs. Html 5

24. Vs.

25. Money Vs. Spread

26. Mobile last
Mobile first
Mobile best

27. It's still part of an eco
system

28. Device eco system

30. Communication
eco system

31. Notifications

32. Auto Awesome

33. Email

36. SMS

38. The number 1 way customers prefer to get
offers ?
Text messages
!
source:YouGov

39. The new mobile

40. Simplicity

44. Use the all sensors
Also on Html5

46. Bigger fingers
smaller screens

48. Adopt trends

53. The day the PC died

54. Thank you !