Presented at O'Reilly's Solid Conference 2014 in San Francisco by Amanda Peyton and Kuan Luo, from Grand St. Friends, co-workers and crowdfunding backers are certainly your supporters, but not your True Fans. The True Fans (credit to a Kevin Kelly blog post for the term) are the people who will evangelize your product to strangers, and superusers who you may or may not know. This talk is about designing your product for this group. If you want to start a movement, it begins with 1000 true fans.

1. DesigningforYour
First1,000True Fans
Solid | @amandapey @kuanluo | grandst.com

2. 1,000 True Fans by Kevin Kelly
kk.org/thetechnium/2008/03/1000-true-fans/

3. POPULARITY
PRODUCTS
Long Tail
Head
1,000TrueFans
kk.org/thetechnium/2008/03/1000-true-fans/

4. ThegreatopportunityinthenewMaker
Movementistheability tobebothhigh-
tech andlow-cost...creatingthesortof
productsthattheworldwantsbut
doesn’tknow ityet.
Makers: The New Industrial Revolution
By Chris Anderson

5. grandst.com

10. https://grandst.com/p/korner

13. Designingfor YourFirst1,000TrueFans
...in 10 Questions

14. 1.
Isacustomer orcrowdfunding
backermytruefan?

15. A:Not yet.
@amandapey @kuanluoSolid

16. Buyer
Money
Follower
Believer
Promotion
Sharer
vs.
vs.
vs.
@amandapey @kuanluoSolid

17. The Heist at SXSW 2014

18. The Heist at SXSW 2014

19. Buyer
Money
Follower
Believer
Promotion
Sharer
TrueFans
@amandapey @kuanluoSolid

20. @amandapey @kuanluoSolid

21. 2.
How shouldIapproach
FriendsandFamily?

22. A:Don’t worryaboutsounding
like abrokenrecord.
@amandapey @kuanluoSolid

23. 3.
Iwant true fans,butI'materribly
awkwardin sellingmyself.
WhatshouldIdo?

24. A:Firststepistomake
yourselfavailable.
@amandapey @kuanluoSolid

25. 4.
How can I designfortruefans?

26. A:Designforyourparents,
not yourdesignidols.
@amandapey @kuanluoSolid

27. 5.
Whatif mytruefans have
feedbackIdon'tlike?

28. A:Lookfor feedback,notapproval.
Ultimately,thedecisionisyours.
@amandapey @kuanluoSolid

30. Buildwhatyouthink isimportant.
@amandapey @kuanluoSolid

31. 6.
Should Ipayforphotos or
agoodvideo?

32. ShortAnswer:Yes.
@amandapey @kuanluoSolid

34. 7.
What are sometips for
telling ourstory?

35. A:Tell YourStoryYourWayFirst.
@amandapey @kuanluoSolid

36. amandapeyton.com/blog/2012/10/the-electronics-store-of-the-future-and-grand-st/

38. 8.
What ifwedon’tget it
right the firsttime?

41. 9.
How do Ideveloprelationships
withpress?

42. A: It’s alot ofwork,butworthit.
@amandapey @kuanluoSolid

45. 10.
OKIhave 8truefans.HowdoI
go from8to1,000?

46. A: Keep going,fanNo.999is
goingto be onlyslightlyless
workthanNo.4.
@amandapey @kuanluoSolid

47. Thanks!
Comefindus afterward.
@amandapey @kuanluoSolid