Designing Better Ways to Do Boring Things, Like Insurance
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Indie is a new Personal Insurance company, in private beta on a mission to make insurance better for you while you're alive, by generating wealth for our clients from day 1. I shared some of our product design principles at the Cape Town Dribbble meetup in July 2017.
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Designing Better Ways to Do Boring Things, Like Insurance
- 1. Designing better ways to do boring things.
- 2. 💩 Insurance
- 3. 😴 Boring
- 4. Spammy 🖕
- 5. Confusing 🤔
- 7. Deceiving 🤥
- 8. Irrelevant '
- 11. Indie heya!
- 12. R72 000 B O U N T Y i 100%Carrier 1:20 PM S K I P R2700Monthly Repayment R10 000Outstanding Amount Retails & Credit Cards R70 000Baloon payments Tell me a little more about your debt. Any Information helps. Designing Better Principles Designing a Better Narrative Designing a Better Voice
- 14. What your product isn’t is as important as what it is. DESIGNING BETTER PRINCIPLES
- 15. Principles are a design tool. DESIGNING BETTER PRINCIPLES
- 16. INFINITE POSIBILITIES Use principles to get from a universe of infinite possibilities…
- 17. FINITE OPPORTUNITIES …to a solar system of knowable, executable possibilities.
- 18. Stand out products have stand out principles. DESIGNING BETTER PRINCIPLES
- 19. DESIGNING BETTER PRINCIPLES Principles are immovable rocks. Highly opinionated. Difficult to accomplish. Principles should rally everyone.
- 20. PRINCIPLES Indie understands you first. We never recommend a product you don’t need. Being an Indie customer should be rewarding - while you’re alive.
- 21. PRINCIPLES Clarity. Say what you mean. Mean what you say Honesty. No smoke & mirrors. No switch & bait.
- 22. PRINCIPLES Good insurance, not cheap insurance.
- 23. DESIGNING BETTER PRINCIPLES Indie understands you first. We never recommend a product you don’t need.
- 24. DESIGNING BETTER PRINCIPLES This is not a design matter. This is a matter of principle.
- 26. ±30 mins ±10 mins DESIGNING BETTER PRINCIPLES Entire business involved in making on boarding better AND faster. AVERAGE
- 28. What story does your product tell? DESIGNING BETTER NARRATIVES
- 29. What story does your customer tell? DESIGNING BETTER NARRATIVES
- 30. What story most creatively embodies your principles? DESIGNING BETTER NARRATIVES
- 31. Indie Shield If you die we help settle your debts & estate taxes. R90k Indie Assist If you die we give your best people a monthly income.R120k Indie Preserve If you can’t earn a salary we pay you one. R53k Indie Restart If you get disabled, we help you start over. R211k Indie Finale If you die, we give you a proper send off. R130k Indie Overcome If you get cancer we help you overcome. Because fuck cancer. R95k products
- 32. Indie Shield If you die we help settle your debts & estate taxes. R90k Indie Assist If you die we give your best people a monthly income.R120k Indie Restart If you get disabled, we help you start over. R211k Indie Finale If you die, we give you a proper send off. R130k products We thought it was about our products. But sometimes you have to dig deeper.
- 33. Finding the Better Story DESIGNING BETTER NARRATIVES
- 36. Bounty all. yours. When you sign up with Indie you get a lumps investment on day 1 - with your policy.
- 37. Growth all. yours. R48K R77K R322K R2.2M Because it’s an investment, not cash back, it grows. And that growth is all yours.
- 38. Control all. yours. MM OS Not only does it grow. But we let you choose how it grows, by giving you control over your bounty investment
- 40. Don’t get insured for peace of mind… DESIGNING BETTER NARRATIVES
- 41. DESIGNING BETTER NARRATIVES Get insured to create wealth.
- 42. DESIGNING BETTER NARRATIVES Get insured to get something now.
- 43. DESIGNING BETTER NARRATIVES Get insured to get paid.
- 45. Outward manifestation of your principles DESIGNING A BETTER VOICE
- 46. It’s more than just your user interface. DESIGNING A BETTER VOICE
- 47. DESIGNING A BETTER VOICE COPY UI FEATURES CUSTOMER SUCCESS USER EXPERIENCE BACK OFFICE
- 48. BACK OFFICE DESIGNING A BETTER VOICE UI FEATURES CUSTOMER SUCCESS USER EXPERIENCE COPY
- 49. UI shouldn’t just get tasks done. Let them talk. DESIGNING A BETTER VOICE
- 50. DESIGNING A BETTER VOICE Great products imprint their voice onto their customers
- 51. VOICE Indie is about living Indie is about now Indie is energetic Indie is youthful Indie is surprising Indie is you
- 59. Your funeral. The worst party you’ll ever go to. Thankfully, you won’t have to live through it “ COPY
- 60. …monthly income payment for your dependents when you go to be with Elvis (and no, he’s not on an island). “ COPY
- 63. Designing better ways to do boring things.
- 64. R72 000 B O U N T Y i 100%Carrier 1:20 PM S K I P R2700Monthly Repayment R10 000Outstanding Amount Retails & Credit Cards R70 000Baloon payments Tell me a little more about your debt. Any Information helps. Designing Better Principles Designing a Better Narrative Designing a Better Voice
- 66. Thanks 👋