The DesignGroup Experience
DesignGroup offers a range of services from conceptual architecture and
interior design to branding your project. We take pride in providing
professionalism, exclusivity and longevity of a successful experience for
you and your client.
Our team of professionals work seamlessly and deliver complementing
skills to enhance and complete your project. We will work with you to plan
and develop your project according to your requirements and exceeding
your expectations.
We look forward to providing high-end interior design by incorporating
innovative design concepts that are brought to life through our technical
expertise, digital services, branding capabilities, and plentiful resources.
We are confident that we will accomplish your vision and create a
deliverable of unparalleled value.
Geisha dePina –Geisha dePina – Interior Designer/Project ManagerInterior Designer/Project Manager
Geisha’s skills include space planning, color coordination, furniture procurement, and project management with a focusGeisha’s skills include space planning, color coordination, furniture procurement, and project management with a focus
in contract interiors. She has over 20 years experience in designing the interiors of restaurants, retail spaces, offices,in contract interiors. She has over 20 years experience in designing the interiors of restaurants, retail spaces, offices,
educational institutions, healthcare facilities, and residences. Incorporating “green” design principles to each project,educational institutions, healthcare facilities, and residences. Incorporating “green” design principles to each project,
Geisha looks for opportunity to implement sustainability while keeping the project budget atGeisha looks for opportunity to implement sustainability while keeping the project budget at
the forefront.the forefront. Her keen business acumen contributes to the success of each project -- insisting on the delivery of aHer keen business acumen contributes to the success of each project -- insisting on the delivery of a
quality design plan, augmenting form and function with aesthetic, regardless of the project scale.quality design plan, augmenting form and function with aesthetic, regardless of the project scale.
Favorite project:Favorite project: Essence Magazine’s Los Angeles officesEssence Magazine’s Los Angeles offices
Aspirations To Live By:Aspirations To Live By:
“…“…When you enhance an environment, you enhance life.”When you enhance an environment, you enhance life.”
Detra B. Palmore –Detra B. Palmore – Event Designer and ProducerEvent Designer and Producer
Detra has been in the event industry for over 20 years specializing in event design and production. HerDetra has been in the event industry for over 20 years specializing in event design and production. Her
accomplishments have been producing the largest Academy Awards® Party to date held for the Hollywood Stockaccomplishments have been producing the largest Academy Awards® Party to date held for the Hollywood Stock
Exchange, festivals, corporate and high-end entertainment events.Exchange, festivals, corporate and high-end entertainment events.
Detra has made appearance as the “party expert” on E! Networks’ “You’re Invited” and “Operation Style.” She is theDetra has made appearance as the “party expert” on E! Networks’ “You’re Invited” and “Operation Style.” She is the
executive producer and chief designerexecutive producer and chief designer managing every aspect of event production from the designmanaging every aspect of event production from the design
concept incorporating art, fashion and technology to the magic of spatial design & stagingconcept incorporating art, fashion and technology to the magic of spatial design & staging..
Quote:Quote:
““Events are a strong communication tool thatEvents are a strong communication tool that immerse the guest into the brand experienceimmerse the guest into the brand experience andand
create memories that last forever.”create memories that last forever.”
Reuben E. Jacobs, NOMA –Reuben E. Jacobs, NOMA – Designer/CAD ManagerDesigner/CAD Manager
Reuben's 20-year Los Angeles based corporate architectural experience is book-ended by numerous years of tenure atReuben's 20-year Los Angeles based corporate architectural experience is book-ended by numerous years of tenure at
HOK Architects and Perkins + Will Architects with experience in between at a large retail developer firm and a couple ofHOK Architects and Perkins + Will Architects with experience in between at a large retail developer firm and a couple of
interior design firms. Through it all,interior design firms. Through it all, Reuben primarily served as a job captain and/or CAD managerReuben primarily served as a job captain and/or CAD manager..
Concurrently, he has taught for over 15 years as a community college adjunct professor in which he teaches CAD andConcurrently, he has taught for over 15 years as a community college adjunct professor in which he teaches CAD and
construction documentation courses.construction documentation courses.
Aspirations To Live By:Aspirations To Live By:
To create innovative project design and CAD & BIM production solutionsTo create innovative project design and CAD & BIM production solutions with unforeseenwith unforeseen
value that exceeds the expectations & imagination of all our clients.value that exceeds the expectations & imagination of all our clients.
Tamara Smith –Tamara Smith – Interior DesignerInterior Designer
A native of  Southern California, Tamara has spent over 30 years in interior design with several notable hospitalityA native of  Southern California, Tamara has spent over 30 years in interior design with several notable hospitality
design firms. Her approach to design and culture has been shaped by extensive travel and projects in locales such asdesign firms. Her approach to design and culture has been shaped by extensive travel and projects in locales such as
London, Indonesia, Hong Kong, the Caribbean and Hawaii as well as domestic locations.London, Indonesia, Hong Kong, the Caribbean and Hawaii as well as domestic locations. She has applied herShe has applied her
keen awareness of project culture & needs to a wide range of project genreskeen awareness of project culture & needs to a wide range of project genres - corporate offices,- corporate offices,
retail, restaurant, gaming, historical renovations, residential and hospitality design. Her design approach embodiesretail, restaurant, gaming, historical renovations, residential and hospitality design. Her design approach embodies
performance, efficiency, forward thinking, cutting edge and enduring quality while offering a memorial experience.performance, efficiency, forward thinking, cutting edge and enduring quality while offering a memorial experience.
Definition of a successful project:Definition of a successful project:
““......Creatively capturing every aspect of a client's desireCreatively capturing every aspect of a client's desire and bridging every attribute of theand bridging every attribute of the
vision to deliver even more than expected."vision to deliver even more than expected."
Work &
Capabilities
• Hospitality/Entertainment Design
• Commercial Design
• Technical Services
• Branding
Hospitality/EntertainmentHospitality/Entertainment
DesignDesign
MGM Conference Center LobbyMGM Conference Center Lobby
Las Vegas, NVLas Vegas, NV
Bergdorf GoodmanBergdorf Goodman
Private Dining, New York, NYPrivate Dining, New York, NY
MGM Conference Center LobbyMGM Conference Center Lobby
Las Vegas, NVLas Vegas, NV
MGM Conference RoomMGM Conference Room
Las Vegas, NVLas Vegas, NV
UCLA Conference RoomUCLA Conference Room
UCLA Replacement HospitalUCLA Replacement Hospital
Los Angeles, CALos Angeles, CA
UCLA Monumental StairwayUCLA Monumental Stairway
UCLA Replacement HospitalUCLA Replacement Hospital
Los Angeles, CALos Angeles, CA
Technical ServicesTechnical Services
Modern LobbyModern Lobby
Rendering - 3D Studio MaxRendering - 3D Studio Max
Downtown Los Angeles Condominium LoftDowntown Los Angeles Condominium Loft
Rendering - 3D Studio MaxRendering - 3D Studio Max
Weight and Exercise RoomWeight and Exercise Room
Rendering - 3D Studio MaxRendering - 3D Studio Max
High School GymnasiumHigh School Gymnasium
Rendering 3D Studio MaxRendering 3D Studio Max
Warner Brothers Studio Sound RoomWarner Brothers Studio Sound Room
Rendering - 3D Studio MaxRendering - 3D Studio Max
Children's Wing Nurses StationChildren's Wing Nurses Station
UCLA Replacement HospitalUCLA Replacement Hospital
Los Angeles, CALos Angeles, CA
AutoCADAutoCAD
Final ProductFinal Product
Hotel Lobby InteriorHotel Lobby Interior
Hand SketchHand Sketch
Lobby Water FeatureLobby Water Feature
Construction DetailsConstruction Details
BrandingBranding
Pepperdine UniversityPepperdine University
Event Design- Beverly Hills HotelEvent Design- Beverly Hills Hotel
Beverly Hills, CABeverly Hills, CA
Valley Of The Stars GalaValley Of The Stars Gala
Event DesignEvent Design
North Hollywood, CANorth Hollywood, CA
AMBI “Flawless” Skin TourAMBI “Flawless” Skin Tour
Promotional Vehicle Design - ATL, CHI, AL, DCPromotional Vehicle Design - ATL, CHI, AL, DC
INNOVATION
UNINHIBITED
GLOBAL
ENERGIZED
Our Process
Strategic Partners
• Modern Designs Unlimited
• iDesigns Event Services
• Tamara Smith Designs
• Vitality Furniture
• Greenside
• Ray McClendon
• Jeremin Choenchavalit
• Sumin Choenchavalit
Professional Affiliations & Certifications
• International Interior Design Association (IIDA)
• National Organization of Minority Architects (NOMA)
• Building Owners and Managers Association (BOMA)
•WOSB—Small Business Administration
•EWOSB—Small Business Administration
•SLDBE—City of New Orleans

DesignGroup Collaborative

  • 1.
    The DesignGroup Experience DesignGroupoffers a range of services from conceptual architecture and interior design to branding your project. We take pride in providing professionalism, exclusivity and longevity of a successful experience for you and your client. Our team of professionals work seamlessly and deliver complementing skills to enhance and complete your project. We will work with you to plan and develop your project according to your requirements and exceeding your expectations. We look forward to providing high-end interior design by incorporating innovative design concepts that are brought to life through our technical expertise, digital services, branding capabilities, and plentiful resources. We are confident that we will accomplish your vision and create a deliverable of unparalleled value.
  • 2.
    Geisha dePina –GeishadePina – Interior Designer/Project ManagerInterior Designer/Project Manager Geisha’s skills include space planning, color coordination, furniture procurement, and project management with a focusGeisha’s skills include space planning, color coordination, furniture procurement, and project management with a focus in contract interiors. She has over 20 years experience in designing the interiors of restaurants, retail spaces, offices,in contract interiors. She has over 20 years experience in designing the interiors of restaurants, retail spaces, offices, educational institutions, healthcare facilities, and residences. Incorporating “green” design principles to each project,educational institutions, healthcare facilities, and residences. Incorporating “green” design principles to each project, Geisha looks for opportunity to implement sustainability while keeping the project budget atGeisha looks for opportunity to implement sustainability while keeping the project budget at the forefront.the forefront. Her keen business acumen contributes to the success of each project -- insisting on the delivery of aHer keen business acumen contributes to the success of each project -- insisting on the delivery of a quality design plan, augmenting form and function with aesthetic, regardless of the project scale.quality design plan, augmenting form and function with aesthetic, regardless of the project scale. Favorite project:Favorite project: Essence Magazine’s Los Angeles officesEssence Magazine’s Los Angeles offices Aspirations To Live By:Aspirations To Live By: “…“…When you enhance an environment, you enhance life.”When you enhance an environment, you enhance life.” Detra B. Palmore –Detra B. Palmore – Event Designer and ProducerEvent Designer and Producer Detra has been in the event industry for over 20 years specializing in event design and production. HerDetra has been in the event industry for over 20 years specializing in event design and production. Her accomplishments have been producing the largest Academy Awards® Party to date held for the Hollywood Stockaccomplishments have been producing the largest Academy Awards® Party to date held for the Hollywood Stock Exchange, festivals, corporate and high-end entertainment events.Exchange, festivals, corporate and high-end entertainment events. Detra has made appearance as the “party expert” on E! Networks’ “You’re Invited” and “Operation Style.” She is theDetra has made appearance as the “party expert” on E! Networks’ “You’re Invited” and “Operation Style.” She is the executive producer and chief designerexecutive producer and chief designer managing every aspect of event production from the designmanaging every aspect of event production from the design concept incorporating art, fashion and technology to the magic of spatial design & stagingconcept incorporating art, fashion and technology to the magic of spatial design & staging.. Quote:Quote: ““Events are a strong communication tool thatEvents are a strong communication tool that immerse the guest into the brand experienceimmerse the guest into the brand experience andand create memories that last forever.”create memories that last forever.”
  • 3.
    Reuben E. Jacobs,NOMA –Reuben E. Jacobs, NOMA – Designer/CAD ManagerDesigner/CAD Manager Reuben's 20-year Los Angeles based corporate architectural experience is book-ended by numerous years of tenure atReuben's 20-year Los Angeles based corporate architectural experience is book-ended by numerous years of tenure at HOK Architects and Perkins + Will Architects with experience in between at a large retail developer firm and a couple ofHOK Architects and Perkins + Will Architects with experience in between at a large retail developer firm and a couple of interior design firms. Through it all,interior design firms. Through it all, Reuben primarily served as a job captain and/or CAD managerReuben primarily served as a job captain and/or CAD manager.. Concurrently, he has taught for over 15 years as a community college adjunct professor in which he teaches CAD andConcurrently, he has taught for over 15 years as a community college adjunct professor in which he teaches CAD and construction documentation courses.construction documentation courses. Aspirations To Live By:Aspirations To Live By: To create innovative project design and CAD & BIM production solutionsTo create innovative project design and CAD & BIM production solutions with unforeseenwith unforeseen value that exceeds the expectations & imagination of all our clients.value that exceeds the expectations & imagination of all our clients. Tamara Smith –Tamara Smith – Interior DesignerInterior Designer A native of  Southern California, Tamara has spent over 30 years in interior design with several notable hospitalityA native of  Southern California, Tamara has spent over 30 years in interior design with several notable hospitality design firms. Her approach to design and culture has been shaped by extensive travel and projects in locales such asdesign firms. Her approach to design and culture has been shaped by extensive travel and projects in locales such as London, Indonesia, Hong Kong, the Caribbean and Hawaii as well as domestic locations.London, Indonesia, Hong Kong, the Caribbean and Hawaii as well as domestic locations. She has applied herShe has applied her keen awareness of project culture & needs to a wide range of project genreskeen awareness of project culture & needs to a wide range of project genres - corporate offices,- corporate offices, retail, restaurant, gaming, historical renovations, residential and hospitality design. Her design approach embodiesretail, restaurant, gaming, historical renovations, residential and hospitality design. Her design approach embodies performance, efficiency, forward thinking, cutting edge and enduring quality while offering a memorial experience.performance, efficiency, forward thinking, cutting edge and enduring quality while offering a memorial experience. Definition of a successful project:Definition of a successful project: ““......Creatively capturing every aspect of a client's desireCreatively capturing every aspect of a client's desire and bridging every attribute of theand bridging every attribute of the vision to deliver even more than expected."vision to deliver even more than expected."
  • 4.
    Work & Capabilities • Hospitality/EntertainmentDesign • Commercial Design • Technical Services • Branding
  • 5.
    Hospitality/EntertainmentHospitality/Entertainment DesignDesign MGM Conference CenterLobbyMGM Conference Center Lobby Las Vegas, NVLas Vegas, NV
  • 6.
    Bergdorf GoodmanBergdorf Goodman PrivateDining, New York, NYPrivate Dining, New York, NY
  • 7.
    MGM Conference CenterLobbyMGM Conference Center Lobby Las Vegas, NVLas Vegas, NV
  • 8.
    MGM Conference RoomMGMConference Room Las Vegas, NVLas Vegas, NV
  • 9.
    UCLA Conference RoomUCLAConference Room UCLA Replacement HospitalUCLA Replacement Hospital Los Angeles, CALos Angeles, CA
  • 10.
    UCLA Monumental StairwayUCLAMonumental Stairway UCLA Replacement HospitalUCLA Replacement Hospital Los Angeles, CALos Angeles, CA
  • 11.
    Technical ServicesTechnical Services ModernLobbyModern Lobby Rendering - 3D Studio MaxRendering - 3D Studio Max
  • 12.
    Downtown Los AngelesCondominium LoftDowntown Los Angeles Condominium Loft Rendering - 3D Studio MaxRendering - 3D Studio Max
  • 13.
    Weight and ExerciseRoomWeight and Exercise Room Rendering - 3D Studio MaxRendering - 3D Studio Max High School GymnasiumHigh School Gymnasium Rendering 3D Studio MaxRendering 3D Studio Max
  • 14.
    Warner Brothers StudioSound RoomWarner Brothers Studio Sound Room Rendering - 3D Studio MaxRendering - 3D Studio Max
  • 15.
    Children's Wing NursesStationChildren's Wing Nurses Station UCLA Replacement HospitalUCLA Replacement Hospital Los Angeles, CALos Angeles, CA AutoCADAutoCAD Final ProductFinal Product
  • 16.
    Hotel Lobby InteriorHotelLobby Interior Hand SketchHand Sketch
  • 17.
    Lobby Water FeatureLobbyWater Feature Construction DetailsConstruction Details
  • 18.
    BrandingBranding Pepperdine UniversityPepperdine University EventDesign- Beverly Hills HotelEvent Design- Beverly Hills Hotel Beverly Hills, CABeverly Hills, CA
  • 19.
    Valley Of TheStars GalaValley Of The Stars Gala Event DesignEvent Design North Hollywood, CANorth Hollywood, CA
  • 20.
    AMBI “Flawless” SkinTourAMBI “Flawless” Skin Tour Promotional Vehicle Design - ATL, CHI, AL, DCPromotional Vehicle Design - ATL, CHI, AL, DC
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 29.
    Strategic Partners • ModernDesigns Unlimited • iDesigns Event Services • Tamara Smith Designs • Vitality Furniture • Greenside • Ray McClendon • Jeremin Choenchavalit • Sumin Choenchavalit Professional Affiliations & Certifications • International Interior Design Association (IIDA) • National Organization of Minority Architects (NOMA) • Building Owners and Managers Association (BOMA) •WOSB—Small Business Administration •EWOSB—Small Business Administration •SLDBE—City of New Orleans