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SIDS/IST Margarida
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20th october2015
R E L A T I O N S H I P
B E T W E E N
D E S I G N T H I N K I N G
A N D
S U S T A I N A B I L I T Y
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S e m i n a r p r e s e n t a t i o n f o r :
S e m i n á r i o d e i n o v a ç ã o e d e s e n v o l v i m e n t o s u s t e n t á v e l
I n s t i t u t o S u p e r i o r T é c n i c o | L i s b o a | P o r t u g a l
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W H A T I S D E S I G N T H I N K I N G ?
P L E A S E s h a r e o n e w o r d o r s m a l l s e n t e n c e
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W H A T I S S U S T A I N A B I L I T Y ?
P L E A S E d o a v o i d r e f e r r i n g t o t r i p l e b o t t o m l i n e a n d / o r i t ’ s d e s c r i p t i o n
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W H A T I S D E S I G N T H I N K I N G
C O N T R I B U T I O N T O S U S T A I N A B I L I T Y ?
P L E A S E s h a r e o n e i d e a
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Origin Late Middle English (as a verb in the sense 'to designate'): from Latin designare
'to designate', reinforced by French désigner. The noun is via French from Italian.
Design (as an end result) Applied art and science to create and develop concepts and specifications based on the aesthetics,
ergonomics, functionality and usability and context (including social political) of an output. Thegoal is to optimize the function, value
and appearance of a product and/or system.
Design (as a process) Having a detailed, structured plan that encompasses a series of steps to be followed during the
formulation of a solution from start-to-finish.
Design (as a subject) - the body of work dedicated to systematically understand, describe and theorise design and design
knowledge inherent to design objects, processes and profession
T E R M S
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W H A T A R E
W E G O I N G
T O T A L K
A B O U T
DESIGN THINKING: (DT)
PRESPECTIVES AND APPROACHES
CHARACTERISTICS
MODEL | CONCEPTUAL METHOD
DT CONTRIBUTION TO SUSTAINABILITY– SOME EXAMPLES
APPLIED– A PERSONAL EXPERIENCE
DT CONTRIBUTION TO ENGINEERING FOR SUSTAINABILITYC = 3 X 105 Km/s
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Massive interest in the last 10 years beyond the design discipline sphere
Unstructured and confused literature
Not associated to any particular discipline or knowledge area
NOT EXCLUSIVE TO DESIGNERS
Is the result of understanding and applying a deductive and inductive approach simultaneous
It is focus in thinking on alternative responses/solutions beyond what exists
D E S I G N
T H I N K I N G
…
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I S T H I S E N O U G H ?
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1800’s – Design = Arts & Crafts  William Morris (1834-1896)
1900’s – Design focus on objects by exploring new materials and technics – e.g.: Art Nueveau – Industrial
mastery of glass and iron Form follows Function – e.g. Bauhaus school
1980’s – Design for Competitiveness  strongly related to Margaret Thatcher: Design for Profit
(industrial)
1990’S – Design for Innovation (answering a briefing – a Marketing tool). Diversification of approaches
and applications – e.g. interaction design
2000- 09 - Design for Organizations - Design as tool for bringing concepts (e.g. visions) into any
configuration – drawing, model, mould, pattern, plan, identity, strategies, processes – to help goal
achievement
09 - 15 – Design for complex problems – Design as mean to think and design systems
Tangible +
Tangible –
S T R O N G
H E R I T A G E
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Tangible +
Tangible –
Design extensively (but not exclusively) focus on artefacts and
communication/attributes
Design extensively (but not exclusively) focus on products and
services (also PSS)
Design extensively (but not exclusively) focus on organisational
transformation
- Limited to the organisational culture and business strategy
Design extensively (but not exclusively) focus on social transformation
- Complex, not limited
PROCESS, CAPACITIES AND
COMPETENCES USED FOR TANGIBLE
OUTPUTS
PROCESS, CAPACITIES AND
COMPETENCES USED FOR NON-
TANGIBLE OUTPUTS (i.e.
OUTCOMES)
S T R O N G
H E R I T A G E
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THE DESIGN HAS EXPANDED ITS RANGE OF ACTUATION (WELL FORM PROBLEMS TO MESSY AND PROBLEMATIC SITUATIONS)
AND INTEREST (TANGIBLE AND NON -ANGIBLE)
S T R O N G
H E R I T A G E
-
+
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BUT WHY IS DESIGN THINKING ROOTED IN DESIGN (AS A KNOWLEDGE AREA)
AND NOT IN ENGINEERING?
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Ways of knowing1
2
3
Characteristics
Wicked problems
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THE APPROPRIATE METHODS IN EACH CULTURE ARE
•In the sciences: controlled experiment, classification, analysis.
•In the humanities: analogy, metaphor, criticism, evaluation.
•IN DESIGN: MODELLING, PATTERN-FORMATION, SYNTHESIS.
THE VALUES OF EACH CULTURE ARE:
•In the science: objectivity, rationality, neutrality and a concern for truth
•In the humanities subjectivity, imagination, commitment, and a concern for justice
•IN DESIGN: PRACTICALITY, INGENUITY, EMPATHY, AND A CONCERN FOR ‘APPROPRIATENESS’.
W A Y O F
K N O W I N G
N. Cross, ‘Designerly Ways of Knowing: Design As A Discipline’ (1982)
1
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THE APPROPRIATE METHODS IN EACH CULTURE ARE
•In the sciences: controlled experiment, classification, analysis.
•In the humanities: analogy, metaphor, criticism, evaluation.
•IN DESIGN: MODELLING, PATTERN-FORMATION, SYNTHESIS.
THE VALUES OF EACH CULTURE ARE:
•In the science: objectivity, rationality, neutrality and a concern for truth
•In the humanities subjectivity, imagination, commitment, and a concern for justice
•IN DESIGN: PRACTICALITY, INGENUITY, EMPATHY, AND A CONCERN FOR ‘APPROPRIATENESS’.
W A Y O F
K N O W I N G
N. Cross, ‘Designerly Ways of Knowing: Design As A Discipline’ (1982)
1
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SCIENCE RELATES TO A PROCESS OF A LINEAR ANALYSIS TO FIND A
SOLUTION, WHILE A DESIGNERLY WAY OF KNOWING IS A PROCESS OF
SYNTHESIS AND ITERATION.
Nigel Cross, ‘Designerly Ways of Knowing: Design As A Discipline’ (1982)
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17Lawson, How designers think, 1980
SCIENCE BASE DISCIPLINES
SYSTEMATICALLY EXPLORING THE POSSIBLE COMBINATIONS OF BLOCKS, IN ORDER TO DISCOVER THE FUNDAMENTAL RULE WHICH WOULD ALLOW A
PERMISSIBLE COMBINATION
C H A R A C
T E R I S T I C S
2
PROBLEM-FOCUSED
STRATEGY
LEARN ABOUT THE
SPECIFITIES OF THE PROBLEM FIND THE SOLUTION
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18Lawson, How designers think, 1980
CREATIVE BASE DISCIPLINES
PROPOSE A SERIES OF SOLUTIONS, AND ELIMINATES SOLUTIONS, UNTIL AN ACCEPTABLE ONE IS FOUND
C H A R A C
T E R I S T I C S
2
SOLUTION-FOCUSED
STRATEGY
LEARN ABOUT THE NATURE
OF THE PROBLEM
THROUGH EXPERIMENTATION FIND AN ACCEPTABLE SOLUTION
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19Lawson, How designers think, 1980
C H A R A C
T E R I S T I C S
2
SCIENCE BASE DISCIPLINES
SYSTEMATICALLY EXPLORING THE POSSIBLE COMBINATIONS OF BLOCKS, IN ORDER TO DISCOVER THE FUNDAMENTAL RULE WHICH WOULD ALLOW A
PERMISSIBLE COMBINATION
PROBLEM-FOCUSED
STRATEGY
LEARN ABOUT THE
SPECIFITIES OF THE PROBLEM FIND THE SOLUTION
CREATIVE BASE DISCIPLINES
PROPOSE A SERIES OF SOLUTIONS, AND ELIMINATES SOLUTIONS, UNTIL AN ACCEPTABLE ONE IS FOUND
SOLUTION-FOCUSED
STRATEGY
LEARN ABOUT THE NATURE
OF THE PROBLEM
THROUGH EXPERIMENTATION FIND AN ACCEPTABLE SOLUTION
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C H A R A C
T E R I S T I C S
2
• Shift in design from “methods of practice to solve problems” to “reflection-on-practice to manage complex problems” is a key
characteristic
• Schön (1983) calls it “reflection-in-action”
• Organic, Socially-mediated, and creative activity (e.g. Minneman 1991)
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THROUGH MAKING, DOING, AND EXPERIMENTING PEOPLE UNDERSTAND
AND HAVE MORE APPRECIATION FOR MATERIALITY AND COULD FIND NEW
SOLUTIONS FOR PROBLEMS THAT EXIST IN OUR WORLD.
Mark Miodownik, Stuff Matters: Exploring the Marvelous Materials That Shape Our Man-Made World’, 2014
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W I C K E T
P R O B L E M S
3
Tangible -
Tangible +
Complexity – Complexity +
time
THE UNIVERSE OF
WICKED PROBLEMS
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W I C K E D
P R O B L E M S
1. There is NO DEFINITIVE FORMULATION of a wicked problem.
2. Wicked problems have no stopping rule - THE SEARCH FOR SOLUTIONS NEVER STOPS.
3. Solutions to wicked problems ARE NOT TRUE OR FALSE, BUT GOOD OR BAD (judge).
4. There is NO IMMEDIATE NOR ULTIMATE TEST OF A SOLUTION to a wicked problem - UNEXPECTED CONSEQUENCES.
5. Every solution to a wicked problem IS A “ONE-SHOT” OPERATION.
6. Wicked problems do NOT HAVE A DESCRIBABLE SET OF POTENTIAL SOLUTIONS, nor is there a WELL-DESCRIBED SET OF PERMISSIBLE
OPERATIONS that may be incorporated into the plan.
7. Every wicked problem IS ESSENTIALLY UNIQUE.
8. Every wicked problem can be considered to be A SYMPTOM OF ANOTHER PROBLEM.
9. The existence of a DISCREPANCY representing a wicked problem can be explained in numerous ways.
10. The planner has no right to be wrong – HIGH IMPACT OF DECISIONS
3
Horst W.J. Rittel and Melvin M. Webber, 1973 ‘Dilemmas in a General Theory of Planning’ in Policy Sciences
10 PROPERTIES THAT DISTINGUISHED WICKED PROBLEMS FROM HARD BUT
ORDINARY PROBLEMS
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THEY OCCUR IN A SOCIAL CONTEXT; THE GREATER THE DISAGREEMENT AMONG
STAKEHOLDERS, THE MORE WICKED THE PROBLEM. IN FACT, IT’S THE SOCIAL COMPLEXITY
OF WICKED PROBLEMS AS MUCH AS THEIR TECHNICAL DIFFICULTIES THAT MAKE THEM TOUGH
TO MANAGE. NOT ALL PROBLEMS ARE WICKED; CONFUSION, DISCORD, AND LACK OF
PROGRESS ARE TELLTALE SIGNS THAT AN ISSUE MIGHT BE WICKED.
https://hbr.org/2008/05/strategy-as-a-wicked-problem
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S U M - U P
Ways of knowing1
2
3
Characteristics
Wicked problems
LEARN ABOUT THE NATURE OF THE PROBLEM THROUGH
EXPERIMENTATION
Organic, Socially-mediated, creative, reflective-on-action
A PROCESS OF SYNTHESIS AND ITERATION
Modelling, pattern-formation, synthesis, concerned for appropriation
RELATED WITH SOCIAL CONTEXTS, DEAL WITH SOCIAL COMPLEXITY AND
TECHNICAL DIFFICULTIES, VERY DIFFICULT TO MANAGE
Lead to wicked questions
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PRESPECTIVES AND APPROACHES
CHARACTERISTICS
MODEL | CONCEPTUAL METHOD
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Ubiquity-
+
DESIGN PERSPECTIVE |FOCUS ON OUTPUTS DEVELOPMENT
MANAGEMENT PERSPECTIVE | FOCUS ON PROCESSES
ORGANISATIONAL PERSPECTIVE| FOCUS ON TRANSITION SYSTEMS
DESIGN FIELD -
AS AN END
RESULT
Related with outputs within the universe of design
DESIGN FIELD –
AS A PROCESS
MANAGEMENT FIELD
Design process export
DESIGN FIELD –
AS A WAY OF
KNOWING
Design behaviour, thought, capacities and
characteristics
Ubiquity
D T
P E R S P E C T I V E S
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Design Thinking is not normative as a design process is,
It emphasises principles of (Heritage of design discipline):
• Learning,
• Collaboration, Participation and Co-operation,
• Visualization of ideas and Rapid concept prototyping
• Transformation/Change – generates contexts for
• Co-Creation of (possible) solutions
inspired by, for example, Brown and Wyatt, 2010
D T
P R I N C I P L E S
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Mystery
Problem and diversity of elements
Multitude of questions
Heuristic
different understandings
Multitude of possible answers
Algorithm
Answer for problem solving
formulas; banners; Recipes
Ability to replicate results
(creating learning processes)
ABDUCTI LOGIC
10011100101110
D T
M O D E L
KNOWLEDGE FUNNEL (ROGER MARTIN, 2009)
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D T
M O D E L
ABDUCT LOGIC
Abduction operates "through experiences as given in order to establish some meaningful hypotheses about the states of
affairs behind the observations (Shank et al., 1994)
Abduction is a type of reasoning that follows a form of inquiry that attempts to uncover the essence of an idea or object by
both top-down and bottom-up analysis (James Pierce, 1975)
Abduct though explores possibilities for the future (e.g. Cunningham, 1992)
*Concept instigated by James Pierce (1975)
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D T
M E T H O D Diverge
Converge
Options creation
Select options
Analyse
Synthesise
Analyse
Synthesise
Analyse
Synthesise
Analyse
Synthesise
Diverge
Converge
Converge
Converge
Diverge
Diverge
*Inspired on the work of Roger Martin (2009) | GK VanPatter (2009) | Tim Brown (2009)
Group
Divide
Interactions – diminishing complexity overtime
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• AN APPROACH USEFUL TO APPROACH COMPLEX PROBLEMS (WICKED)
• FOLLOWS A THEORETICAL MODEL
• IT HAS A CONCEPTUAL METHOD
• IS NON-DETERMINISTIC
• BASED ON ANALYSIS, SYNTHESIS, ACTION, AND REFLECTION IN A SUCCESSIVE MANNER TO UNCOVER
SOLUTIONS
D E S I G N
T H I N K I N G
I S …
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“…Design Thinking is perhaps more readily identified with the thought process associated with the creation of such things than
with the deliverables themselves.” (Wylant, 2009:4).
Design Thinking lies on the decisions and considerations which establish the parameters of what is going to be created (e.g.
solutions). Decisions and considerations which involve wider notions of connectivity and contextualisation towards the integration
of social, cultural, economical, environmental realities that critically frame the manifestation of solutions prior to their existence
(Manzini, 2005; Wylant, 2009)
Design Thinking is an approach to visioning future scenarios of wellbeing and introducing new thinking and models for
organisations related to “breaking out of the cage of dominant thought and behaviour” (Manzini, 2005)
D E F I N I T I O N
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UNCERTAINTY / PATTERNS / INSIGHTS CLARITY / FOCUS
RESEARCH CONCEPT PROTOTYPE DESIGN
DESIGN
THINKING
As an end product or service or communication
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“TO UNDERSTAND THINGS SYSTEMICALLY LITERALLY
MEANS TO PUT THEM INTO A CONTEXT, TO ESTABLISH THE NATURE OF
THEIR RELATIONSHIPS”
Capra, web of life, 1997:27
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C = 3 X 105 Km/s
ISN’T SUSTAINABILITY A WICKED PROBLEMATIC?
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C = 3 X 105 Km/s
• Traditional processes can’t resolve– we tend to diminish unsustainability.
• Has innumerable causes – Climate change, Social behavioral, Economic bottom-line.
• Classic wicked problems are strongly associated with sustainability: Environmental degradation, terrorism, poverty.
• Conventional processes fail to tackle these wicked problems.
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C = 3 X 105 Km/s
RESILIENCE AND ENDURANCE: characteristics of ecological systems - the ability of
a system to regain its balance / harmony in a time (bodin and wiman, 2004: 36)
DESIGN THINKING has the ability to redirect the activities of the human being
(Abduct logic) in a different approach (through Knowledge funnel), to create
sustainable systems, more ambitious than the improvement of the environmental
impacts (exploring wicked questions)
D E S I G N
T H I N K I N G
4 S U S
SUSTAINABILITY SETS A NEW VALUE-SYSTEM FOR DT*
*Design Thinking
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• Describes the system in question
• Describes patterns and trends
• Identifies variables and elements
• Observes to determine problematic
• Identify needs and priorities
• Frames opportunities
• Defines actions and applies
• Creates possible solutions
• Defines and prioritizes actions
• Determines leverage points of intervention
• Builds scenarios
• Identifies (sub)systems to intervene
D T 4 S U S
H E L P S
T O …
C = 3 X 105 Km/s
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SusHouse is a European research project concerned with
developing and evaluating scenarios for transitions to
sustainable households. It focuses on ‘Shopping, Cooking
and Eating’,’Clothing Care’ and ‘Shelter’. The project was
carried out by six research teams from five countries –
Germany, Hungary, Italy, the Netherlands and the United
Kingdom – from January 1998 to June 2000.
C = 3 X 105 Km/s
E X A M P L E :
DESIGN FIELD -
AS AN END
RESULT
Related with outputs within the universe of design
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E X A M P L E DESIGN FIELD –
AS A PROCESS
MANAGEMENT FIELD
Design process export
C = 3 X 105 Km/s
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E X A M P L E
C = 3 X 105 Km/s
WINE AND OLIVE OIL COMPANY
DESIGN FIELD –
AS A WAY OF
KNOWING
Design behaviour, thought, capacities
and characteristics
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E X A M P L E
C o n t .
C = 3 X 105 Km/s
WINE AND OLIVE OIL COMPANY
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WHAT DO YOU THINK WILL BE BENEFICIAL FOR ENGINEERING TO EMBRACE AN
APPROACH LIKE DESIGN THINKING?
Please do indicate 2 to 3 benefits
C = 3 X 105 Km/s
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C = 3 X 105 Km/s
ENGINEERS “SCOPE, GENERATE, EVALUATE, AND REALIZE IDEAS”
Sheppard, 2003
W H A T
E N G I N E E R S
D O ?
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C = 3 X 105 Km/s
A G E N E R A L
E N G I N E E R I N G
P R O C E S S
ENGINEERING DESIGN PROCESS
IS ITSELF A COMPLEX COGNITIVE PROCESS
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D E S I G N
T H I N K I N G
A N D
E N G I N E E R I N G
C = 3 X 105 Km/s
Start question the given problem
WICKED QUESTION
Follow DT principles:
Mainly – Collaborative, Co-operation, Co-
creation
(participatory)
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50According to CLIVE et al., 2005
• THINKING ABOUT SYSTEM’S DYNAMICS
• REASONING ABOUT UNCERTAINTY
• REFLECTION-IN-ACTION
• DIVERGENT AND CONVERGENT REASONING
D E S I G N
T H I N K I N G
C O N T R I B U T I O N T O
E N G I N E E R I N G
C = 3 X 105 Km/s
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REFERENCES
Brown, T., 2008. Design Thinking. Harvard Business Review. June 2008, pp.84-95
Brown, T., 2009. Changes by Design: how Design Thinking transforms organiations and inspires
innovation. HarperCollins, New York, 2009
Buchanan, R., 1990. Wicked Problems in Design Thinking. Colloque Recherches sur le Design:
Incitations, Implications, Interactions.October 1990. Universite de Technologie de Compiegne,
Compiegne, France.
Capra, F., 1997. The Web of Life: A New Synthesis of Mind and Matter. London, Flamingo
Cross, N., 1982. Designerly ways of knowing. Design Studies (3), October 1982 pp. 221-227.
Download: http://technology.open.ac.uk/design/cross/documents/DesignerlyWaysofKnowing.pdf
Cross, N., 2004. Expertise in design: an overview. Design Studies, 25(5), pp. 427–441.
De Bono, E., 1999. Six Thinking Hats. 2nd edition (August). US: Back Bay Books
Eherenfeld, J. R., 2004. Searching for sustainability: No Quick Fix. Reflections, Vol.5(8), pp.1-13
Jones, D., 2010. What Kind Of Thinking Is Design Thinking?, in: Dorst, K.; Stewart, S.; Staudinger, I.;
Paton, B.; Dong, A.[Eds]: DTRS8 Interpreting Design Thinking: Design Thinking Research Symposium
Proceedings, Faculty of Design, Architecture and Building, University of Technology, Sydney,
October 2010, DAB Documents, Sydney, Australia, pp. 219-232.
Kelley, T., 2010. Prototyping is the shorthand of Design. Design Management Journal, 12(3).
Kimbell, L., 2009. Beyond design thinking: Design-as-practice and designs-in-practice. CRESC
Conference, September 2009, Manchester. UK
Gunderson, Lance H.; C.S. Holling, (ed.), 2001. Panarchy: Understanding Transformations in Human
and Natural Systems. Island Press.
Liedtka, J.; T. Ogilivie, 2011. Designing for Growth: a design thinking tool kit for managers Columbia
Business School Publishing. New York
Manzini, E., 2005. Enabling solutions, social innovation and design for sustainability. In: Futureproofing
Business: Sustainability and Success Events, 27th October, at Design Council, London, Uk
Martin, R., 2009. The Design of Business – why Design Thinking is the next Competitive advantage.
Harvard Business School Press. November 2009
Orr, D., 1994. Earth in Mind – On education, Environment and the Human Prospect. Washington DC:
Island Press
Papanek , V., 1983. Design for Human Scale. Van Nostrand Reinhold Co, New York.
Papanek, V., 1973. Design for the Real World: Human Ecology and Social Change. 1st ed. Thames &
Hudson, Uk
Papanek, V., 1995. The Green Imperative: Ecology and Ethics in Design and Architecture. Thames &
Hudson, Uk
Poulsen, S.; Thøgersen, U. (2011): Embodied Design Thinking: A Phenomenological Perspective,
CoDesign, 7(1): 29-44.
Rowe, P. (1987): Design Thinking, The MIT Press, Cambridge.
VanPatter, G.K., 2009. Design 1.0, 2.0, 3.0, 4.0 The Rise of Visual SenseMaking Nextd Journal: re-
rethinking Design. Special issue. March 2009
Weick, Karl E.; Kathleen M. Sutcliffe, 2007. Managing the Unexpected: Resilient Performance in an Age of
Uncertainty. Jossey Bass; 2nd Edition
Wylant, B., 2002. Design Thinking and the Question of Modernity. 8th European Academy Of Design
Conference - 1st, 2nd & 3rd April 2009, The Robert Gordon University, Aberdeen, Scotland
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THANK YOU
OBRIGADA
margaridambarros@tecnico.ulisboa.pt
S e m i n a r p r e s e n t a t i o n f o r :
S e m i n á r i o d e i n o v a ç ã o e d e s e n v o l v i m e n t o s u s t e n t á v e l
I n s t i t u t o S u p e r i o r T é c n i c o | L i s b o a | P o r t u g a l

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Design Thinking contributions for sustainability_october2015

  • 1. SIDS/IST Margarida Monteiro de Barros 20th october2015 R E L A T I O N S H I P B E T W E E N D E S I G N T H I N K I N G A N D S U S T A I N A B I L I T Y SIDS/IST Margarida Monteiro de Barros 20th october2015 1 S e m i n a r p r e s e n t a t i o n f o r : S e m i n á r i o d e i n o v a ç ã o e d e s e n v o l v i m e n t o s u s t e n t á v e l I n s t i t u t o S u p e r i o r T é c n i c o | L i s b o a | P o r t u g a l
  • 2. SIDS/IST Margarida Monteiro de Barros 20th october2015 2 W H A T I S D E S I G N T H I N K I N G ? P L E A S E s h a r e o n e w o r d o r s m a l l s e n t e n c e
  • 3. SIDS/IST Margarida Monteiro de Barros 20th october2015 3 W H A T I S S U S T A I N A B I L I T Y ? P L E A S E d o a v o i d r e f e r r i n g t o t r i p l e b o t t o m l i n e a n d / o r i t ’ s d e s c r i p t i o n
  • 4. SIDS/IST Margarida Monteiro de Barros 20th october2015 4 W H A T I S D E S I G N T H I N K I N G C O N T R I B U T I O N T O S U S T A I N A B I L I T Y ? P L E A S E s h a r e o n e i d e a
  • 5. SIDS/IST Margarida Monteiro de Barros 20th october2015 5 Origin Late Middle English (as a verb in the sense 'to designate'): from Latin designare 'to designate', reinforced by French désigner. The noun is via French from Italian. Design (as an end result) Applied art and science to create and develop concepts and specifications based on the aesthetics, ergonomics, functionality and usability and context (including social political) of an output. Thegoal is to optimize the function, value and appearance of a product and/or system. Design (as a process) Having a detailed, structured plan that encompasses a series of steps to be followed during the formulation of a solution from start-to-finish. Design (as a subject) - the body of work dedicated to systematically understand, describe and theorise design and design knowledge inherent to design objects, processes and profession T E R M S
  • 6. SIDS/IST Margarida Monteiro de Barros 20th october2015 6 W H A T A R E W E G O I N G T O T A L K A B O U T DESIGN THINKING: (DT) PRESPECTIVES AND APPROACHES CHARACTERISTICS MODEL | CONCEPTUAL METHOD DT CONTRIBUTION TO SUSTAINABILITY– SOME EXAMPLES APPLIED– A PERSONAL EXPERIENCE DT CONTRIBUTION TO ENGINEERING FOR SUSTAINABILITYC = 3 X 105 Km/s
  • 7. SIDS/IST Margarida Monteiro de Barros 20th october2015 7 Massive interest in the last 10 years beyond the design discipline sphere Unstructured and confused literature Not associated to any particular discipline or knowledge area NOT EXCLUSIVE TO DESIGNERS Is the result of understanding and applying a deductive and inductive approach simultaneous It is focus in thinking on alternative responses/solutions beyond what exists D E S I G N T H I N K I N G …
  • 8. SIDS/IST Margarida Monteiro de Barros 20th october2015 8 I S T H I S E N O U G H ?
  • 9. SIDS/IST Margarida Monteiro de Barros 20th october2015 9 1800’s – Design = Arts & Crafts  William Morris (1834-1896) 1900’s – Design focus on objects by exploring new materials and technics – e.g.: Art Nueveau – Industrial mastery of glass and iron Form follows Function – e.g. Bauhaus school 1980’s – Design for Competitiveness  strongly related to Margaret Thatcher: Design for Profit (industrial) 1990’S – Design for Innovation (answering a briefing – a Marketing tool). Diversification of approaches and applications – e.g. interaction design 2000- 09 - Design for Organizations - Design as tool for bringing concepts (e.g. visions) into any configuration – drawing, model, mould, pattern, plan, identity, strategies, processes – to help goal achievement 09 - 15 – Design for complex problems – Design as mean to think and design systems Tangible + Tangible – S T R O N G H E R I T A G E
  • 10. SIDS/IST Margarida Monteiro de Barros 20th october2015 10 Tangible + Tangible – Design extensively (but not exclusively) focus on artefacts and communication/attributes Design extensively (but not exclusively) focus on products and services (also PSS) Design extensively (but not exclusively) focus on organisational transformation - Limited to the organisational culture and business strategy Design extensively (but not exclusively) focus on social transformation - Complex, not limited PROCESS, CAPACITIES AND COMPETENCES USED FOR TANGIBLE OUTPUTS PROCESS, CAPACITIES AND COMPETENCES USED FOR NON- TANGIBLE OUTPUTS (i.e. OUTCOMES) S T R O N G H E R I T A G E
  • 11. SIDS/IST Margarida Monteiro de Barros 20th october2015 11 THE DESIGN HAS EXPANDED ITS RANGE OF ACTUATION (WELL FORM PROBLEMS TO MESSY AND PROBLEMATIC SITUATIONS) AND INTEREST (TANGIBLE AND NON -ANGIBLE) S T R O N G H E R I T A G E - +
  • 12. SIDS/IST Margarida Monteiro de Barros 20th october2015 12 BUT WHY IS DESIGN THINKING ROOTED IN DESIGN (AS A KNOWLEDGE AREA) AND NOT IN ENGINEERING?
  • 13. SIDS/IST Margarida Monteiro de Barros 20th october2015 13 Ways of knowing1 2 3 Characteristics Wicked problems
  • 14. SIDS/IST Margarida Monteiro de Barros 20th october2015 14 THE APPROPRIATE METHODS IN EACH CULTURE ARE •In the sciences: controlled experiment, classification, analysis. •In the humanities: analogy, metaphor, criticism, evaluation. •IN DESIGN: MODELLING, PATTERN-FORMATION, SYNTHESIS. THE VALUES OF EACH CULTURE ARE: •In the science: objectivity, rationality, neutrality and a concern for truth •In the humanities subjectivity, imagination, commitment, and a concern for justice •IN DESIGN: PRACTICALITY, INGENUITY, EMPATHY, AND A CONCERN FOR ‘APPROPRIATENESS’. W A Y O F K N O W I N G N. Cross, ‘Designerly Ways of Knowing: Design As A Discipline’ (1982) 1
  • 15. SIDS/IST Margarida Monteiro de Barros 20th october2015 15 THE APPROPRIATE METHODS IN EACH CULTURE ARE •In the sciences: controlled experiment, classification, analysis. •In the humanities: analogy, metaphor, criticism, evaluation. •IN DESIGN: MODELLING, PATTERN-FORMATION, SYNTHESIS. THE VALUES OF EACH CULTURE ARE: •In the science: objectivity, rationality, neutrality and a concern for truth •In the humanities subjectivity, imagination, commitment, and a concern for justice •IN DESIGN: PRACTICALITY, INGENUITY, EMPATHY, AND A CONCERN FOR ‘APPROPRIATENESS’. W A Y O F K N O W I N G N. Cross, ‘Designerly Ways of Knowing: Design As A Discipline’ (1982) 1
  • 16. SIDS/IST Margarida Monteiro de Barros 20th october2015 16 SCIENCE RELATES TO A PROCESS OF A LINEAR ANALYSIS TO FIND A SOLUTION, WHILE A DESIGNERLY WAY OF KNOWING IS A PROCESS OF SYNTHESIS AND ITERATION. Nigel Cross, ‘Designerly Ways of Knowing: Design As A Discipline’ (1982)
  • 17. SIDS/IST Margarida Monteiro de Barros 20th october2015 17Lawson, How designers think, 1980 SCIENCE BASE DISCIPLINES SYSTEMATICALLY EXPLORING THE POSSIBLE COMBINATIONS OF BLOCKS, IN ORDER TO DISCOVER THE FUNDAMENTAL RULE WHICH WOULD ALLOW A PERMISSIBLE COMBINATION C H A R A C T E R I S T I C S 2 PROBLEM-FOCUSED STRATEGY LEARN ABOUT THE SPECIFITIES OF THE PROBLEM FIND THE SOLUTION
  • 18. SIDS/IST Margarida Monteiro de Barros 20th october2015 18Lawson, How designers think, 1980 CREATIVE BASE DISCIPLINES PROPOSE A SERIES OF SOLUTIONS, AND ELIMINATES SOLUTIONS, UNTIL AN ACCEPTABLE ONE IS FOUND C H A R A C T E R I S T I C S 2 SOLUTION-FOCUSED STRATEGY LEARN ABOUT THE NATURE OF THE PROBLEM THROUGH EXPERIMENTATION FIND AN ACCEPTABLE SOLUTION
  • 19. SIDS/IST Margarida Monteiro de Barros 20th october2015 19Lawson, How designers think, 1980 C H A R A C T E R I S T I C S 2 SCIENCE BASE DISCIPLINES SYSTEMATICALLY EXPLORING THE POSSIBLE COMBINATIONS OF BLOCKS, IN ORDER TO DISCOVER THE FUNDAMENTAL RULE WHICH WOULD ALLOW A PERMISSIBLE COMBINATION PROBLEM-FOCUSED STRATEGY LEARN ABOUT THE SPECIFITIES OF THE PROBLEM FIND THE SOLUTION CREATIVE BASE DISCIPLINES PROPOSE A SERIES OF SOLUTIONS, AND ELIMINATES SOLUTIONS, UNTIL AN ACCEPTABLE ONE IS FOUND SOLUTION-FOCUSED STRATEGY LEARN ABOUT THE NATURE OF THE PROBLEM THROUGH EXPERIMENTATION FIND AN ACCEPTABLE SOLUTION
  • 20. SIDS/IST Margarida Monteiro de Barros 20th october2015 20 C H A R A C T E R I S T I C S 2 • Shift in design from “methods of practice to solve problems” to “reflection-on-practice to manage complex problems” is a key characteristic • Schön (1983) calls it “reflection-in-action” • Organic, Socially-mediated, and creative activity (e.g. Minneman 1991)
  • 21. SIDS/IST Margarida Monteiro de Barros 20th october2015 21 THROUGH MAKING, DOING, AND EXPERIMENTING PEOPLE UNDERSTAND AND HAVE MORE APPRECIATION FOR MATERIALITY AND COULD FIND NEW SOLUTIONS FOR PROBLEMS THAT EXIST IN OUR WORLD. Mark Miodownik, Stuff Matters: Exploring the Marvelous Materials That Shape Our Man-Made World’, 2014
  • 22. SIDS/IST Margarida Monteiro de Barros 20th october2015 22 W I C K E T P R O B L E M S 3 Tangible - Tangible + Complexity – Complexity + time THE UNIVERSE OF WICKED PROBLEMS
  • 23. SIDS/IST Margarida Monteiro de Barros 20th october2015 23 W I C K E D P R O B L E M S 1. There is NO DEFINITIVE FORMULATION of a wicked problem. 2. Wicked problems have no stopping rule - THE SEARCH FOR SOLUTIONS NEVER STOPS. 3. Solutions to wicked problems ARE NOT TRUE OR FALSE, BUT GOOD OR BAD (judge). 4. There is NO IMMEDIATE NOR ULTIMATE TEST OF A SOLUTION to a wicked problem - UNEXPECTED CONSEQUENCES. 5. Every solution to a wicked problem IS A “ONE-SHOT” OPERATION. 6. Wicked problems do NOT HAVE A DESCRIBABLE SET OF POTENTIAL SOLUTIONS, nor is there a WELL-DESCRIBED SET OF PERMISSIBLE OPERATIONS that may be incorporated into the plan. 7. Every wicked problem IS ESSENTIALLY UNIQUE. 8. Every wicked problem can be considered to be A SYMPTOM OF ANOTHER PROBLEM. 9. The existence of a DISCREPANCY representing a wicked problem can be explained in numerous ways. 10. The planner has no right to be wrong – HIGH IMPACT OF DECISIONS 3 Horst W.J. Rittel and Melvin M. Webber, 1973 ‘Dilemmas in a General Theory of Planning’ in Policy Sciences 10 PROPERTIES THAT DISTINGUISHED WICKED PROBLEMS FROM HARD BUT ORDINARY PROBLEMS
  • 24. SIDS/IST Margarida Monteiro de Barros 20th october2015 24 THEY OCCUR IN A SOCIAL CONTEXT; THE GREATER THE DISAGREEMENT AMONG STAKEHOLDERS, THE MORE WICKED THE PROBLEM. IN FACT, IT’S THE SOCIAL COMPLEXITY OF WICKED PROBLEMS AS MUCH AS THEIR TECHNICAL DIFFICULTIES THAT MAKE THEM TOUGH TO MANAGE. NOT ALL PROBLEMS ARE WICKED; CONFUSION, DISCORD, AND LACK OF PROGRESS ARE TELLTALE SIGNS THAT AN ISSUE MIGHT BE WICKED. https://hbr.org/2008/05/strategy-as-a-wicked-problem
  • 25. SIDS/IST Margarida Monteiro de Barros 20th october2015 25 S U M - U P Ways of knowing1 2 3 Characteristics Wicked problems LEARN ABOUT THE NATURE OF THE PROBLEM THROUGH EXPERIMENTATION Organic, Socially-mediated, creative, reflective-on-action A PROCESS OF SYNTHESIS AND ITERATION Modelling, pattern-formation, synthesis, concerned for appropriation RELATED WITH SOCIAL CONTEXTS, DEAL WITH SOCIAL COMPLEXITY AND TECHNICAL DIFFICULTIES, VERY DIFFICULT TO MANAGE Lead to wicked questions
  • 26. SIDS/IST Margarida Monteiro de Barros 20th october2015 26 PRESPECTIVES AND APPROACHES CHARACTERISTICS MODEL | CONCEPTUAL METHOD
  • 27. SIDS/IST Margarida Monteiro de Barros 20th october2015 27 Ubiquity- + DESIGN PERSPECTIVE |FOCUS ON OUTPUTS DEVELOPMENT MANAGEMENT PERSPECTIVE | FOCUS ON PROCESSES ORGANISATIONAL PERSPECTIVE| FOCUS ON TRANSITION SYSTEMS DESIGN FIELD - AS AN END RESULT Related with outputs within the universe of design DESIGN FIELD – AS A PROCESS MANAGEMENT FIELD Design process export DESIGN FIELD – AS A WAY OF KNOWING Design behaviour, thought, capacities and characteristics Ubiquity D T P E R S P E C T I V E S
  • 28. SIDS/IST Margarida Monteiro de Barros 20th october2015 28 Design Thinking is not normative as a design process is, It emphasises principles of (Heritage of design discipline): • Learning, • Collaboration, Participation and Co-operation, • Visualization of ideas and Rapid concept prototyping • Transformation/Change – generates contexts for • Co-Creation of (possible) solutions inspired by, for example, Brown and Wyatt, 2010 D T P R I N C I P L E S
  • 29. SIDS/IST Margarida Monteiro de Barros 20th october2015 29 Mystery Problem and diversity of elements Multitude of questions Heuristic different understandings Multitude of possible answers Algorithm Answer for problem solving formulas; banners; Recipes Ability to replicate results (creating learning processes) ABDUCTI LOGIC 10011100101110 D T M O D E L KNOWLEDGE FUNNEL (ROGER MARTIN, 2009)
  • 30. SIDS/IST Margarida Monteiro de Barros 20th october2015 30 D T M O D E L ABDUCT LOGIC Abduction operates "through experiences as given in order to establish some meaningful hypotheses about the states of affairs behind the observations (Shank et al., 1994) Abduction is a type of reasoning that follows a form of inquiry that attempts to uncover the essence of an idea or object by both top-down and bottom-up analysis (James Pierce, 1975) Abduct though explores possibilities for the future (e.g. Cunningham, 1992) *Concept instigated by James Pierce (1975)
  • 31. SIDS/IST Margarida Monteiro de Barros 20th october2015 31 D T M E T H O D Diverge Converge Options creation Select options Analyse Synthesise Analyse Synthesise Analyse Synthesise Analyse Synthesise Diverge Converge Converge Converge Diverge Diverge *Inspired on the work of Roger Martin (2009) | GK VanPatter (2009) | Tim Brown (2009) Group Divide Interactions – diminishing complexity overtime
  • 32. SIDS/IST Margarida Monteiro de Barros 20th october2015 32 • AN APPROACH USEFUL TO APPROACH COMPLEX PROBLEMS (WICKED) • FOLLOWS A THEORETICAL MODEL • IT HAS A CONCEPTUAL METHOD • IS NON-DETERMINISTIC • BASED ON ANALYSIS, SYNTHESIS, ACTION, AND REFLECTION IN A SUCCESSIVE MANNER TO UNCOVER SOLUTIONS D E S I G N T H I N K I N G I S …
  • 33. SIDS/IST Margarida Monteiro de Barros 20th october2015 33 “…Design Thinking is perhaps more readily identified with the thought process associated with the creation of such things than with the deliverables themselves.” (Wylant, 2009:4). Design Thinking lies on the decisions and considerations which establish the parameters of what is going to be created (e.g. solutions). Decisions and considerations which involve wider notions of connectivity and contextualisation towards the integration of social, cultural, economical, environmental realities that critically frame the manifestation of solutions prior to their existence (Manzini, 2005; Wylant, 2009) Design Thinking is an approach to visioning future scenarios of wellbeing and introducing new thinking and models for organisations related to “breaking out of the cage of dominant thought and behaviour” (Manzini, 2005) D E F I N I T I O N
  • 34. SIDS/IST Margarida Monteiro de Barros 20th october2015 34 UNCERTAINTY / PATTERNS / INSIGHTS CLARITY / FOCUS RESEARCH CONCEPT PROTOTYPE DESIGN DESIGN THINKING As an end product or service or communication
  • 35. SIDS/IST Margarida Monteiro de Barros 20th october2015 35 “TO UNDERSTAND THINGS SYSTEMICALLY LITERALLY MEANS TO PUT THEM INTO A CONTEXT, TO ESTABLISH THE NATURE OF THEIR RELATIONSHIPS” Capra, web of life, 1997:27
  • 37. SIDS/IST Margarida Monteiro de Barros 20th october2015 37 C = 3 X 105 Km/s ISN’T SUSTAINABILITY A WICKED PROBLEMATIC?
  • 38. SIDS/IST Margarida Monteiro de Barros 20th october2015 38 C = 3 X 105 Km/s • Traditional processes can’t resolve– we tend to diminish unsustainability. • Has innumerable causes – Climate change, Social behavioral, Economic bottom-line. • Classic wicked problems are strongly associated with sustainability: Environmental degradation, terrorism, poverty. • Conventional processes fail to tackle these wicked problems.
  • 39. SIDS/IST Margarida Monteiro de Barros 20th october2015 39 C = 3 X 105 Km/s RESILIENCE AND ENDURANCE: characteristics of ecological systems - the ability of a system to regain its balance / harmony in a time (bodin and wiman, 2004: 36) DESIGN THINKING has the ability to redirect the activities of the human being (Abduct logic) in a different approach (through Knowledge funnel), to create sustainable systems, more ambitious than the improvement of the environmental impacts (exploring wicked questions) D E S I G N T H I N K I N G 4 S U S SUSTAINABILITY SETS A NEW VALUE-SYSTEM FOR DT* *Design Thinking
  • 40. SIDS/IST Margarida Monteiro de Barros 20th october2015 40 • Describes the system in question • Describes patterns and trends • Identifies variables and elements • Observes to determine problematic • Identify needs and priorities • Frames opportunities • Defines actions and applies • Creates possible solutions • Defines and prioritizes actions • Determines leverage points of intervention • Builds scenarios • Identifies (sub)systems to intervene D T 4 S U S H E L P S T O … C = 3 X 105 Km/s
  • 41. SIDS/IST Margarida Monteiro de Barros 20th october2015 41 SusHouse is a European research project concerned with developing and evaluating scenarios for transitions to sustainable households. It focuses on ‘Shopping, Cooking and Eating’,’Clothing Care’ and ‘Shelter’. The project was carried out by six research teams from five countries – Germany, Hungary, Italy, the Netherlands and the United Kingdom – from January 1998 to June 2000. C = 3 X 105 Km/s E X A M P L E : DESIGN FIELD - AS AN END RESULT Related with outputs within the universe of design
  • 42. SIDS/IST Margarida Monteiro de Barros 20th october2015 42 E X A M P L E DESIGN FIELD – AS A PROCESS MANAGEMENT FIELD Design process export C = 3 X 105 Km/s
  • 43. SIDS/IST Margarida Monteiro de Barros 20th october2015 43 E X A M P L E C = 3 X 105 Km/s WINE AND OLIVE OIL COMPANY DESIGN FIELD – AS A WAY OF KNOWING Design behaviour, thought, capacities and characteristics
  • 44. SIDS/IST Margarida Monteiro de Barros 20th october2015 44 E X A M P L E C o n t . C = 3 X 105 Km/s WINE AND OLIVE OIL COMPANY
  • 46. SIDS/IST Margarida Monteiro de Barros 20th october2015 46 WHAT DO YOU THINK WILL BE BENEFICIAL FOR ENGINEERING TO EMBRACE AN APPROACH LIKE DESIGN THINKING? Please do indicate 2 to 3 benefits C = 3 X 105 Km/s
  • 47. SIDS/IST Margarida Monteiro de Barros 20th october2015 47 C = 3 X 105 Km/s ENGINEERS “SCOPE, GENERATE, EVALUATE, AND REALIZE IDEAS” Sheppard, 2003 W H A T E N G I N E E R S D O ?
  • 48. SIDS/IST Margarida Monteiro de Barros 20th october2015 48 C = 3 X 105 Km/s A G E N E R A L E N G I N E E R I N G P R O C E S S ENGINEERING DESIGN PROCESS IS ITSELF A COMPLEX COGNITIVE PROCESS
  • 49. SIDS/IST Margarida Monteiro de Barros 20th october2015 49 D E S I G N T H I N K I N G A N D E N G I N E E R I N G C = 3 X 105 Km/s Start question the given problem WICKED QUESTION Follow DT principles: Mainly – Collaborative, Co-operation, Co- creation (participatory)
  • 50. SIDS/IST Margarida Monteiro de Barros 20th october2015 50According to CLIVE et al., 2005 • THINKING ABOUT SYSTEM’S DYNAMICS • REASONING ABOUT UNCERTAINTY • REFLECTION-IN-ACTION • DIVERGENT AND CONVERGENT REASONING D E S I G N T H I N K I N G C O N T R I B U T I O N T O E N G I N E E R I N G C = 3 X 105 Km/s
  • 51. SIDS/IST Margarida Monteiro de Barros 20th october2015 51 REFERENCES Brown, T., 2008. Design Thinking. Harvard Business Review. June 2008, pp.84-95 Brown, T., 2009. Changes by Design: how Design Thinking transforms organiations and inspires innovation. HarperCollins, New York, 2009 Buchanan, R., 1990. Wicked Problems in Design Thinking. Colloque Recherches sur le Design: Incitations, Implications, Interactions.October 1990. Universite de Technologie de Compiegne, Compiegne, France. Capra, F., 1997. The Web of Life: A New Synthesis of Mind and Matter. London, Flamingo Cross, N., 1982. Designerly ways of knowing. Design Studies (3), October 1982 pp. 221-227. Download: http://technology.open.ac.uk/design/cross/documents/DesignerlyWaysofKnowing.pdf Cross, N., 2004. Expertise in design: an overview. Design Studies, 25(5), pp. 427–441. De Bono, E., 1999. Six Thinking Hats. 2nd edition (August). US: Back Bay Books Eherenfeld, J. R., 2004. Searching for sustainability: No Quick Fix. Reflections, Vol.5(8), pp.1-13 Jones, D., 2010. What Kind Of Thinking Is Design Thinking?, in: Dorst, K.; Stewart, S.; Staudinger, I.; Paton, B.; Dong, A.[Eds]: DTRS8 Interpreting Design Thinking: Design Thinking Research Symposium Proceedings, Faculty of Design, Architecture and Building, University of Technology, Sydney, October 2010, DAB Documents, Sydney, Australia, pp. 219-232. Kelley, T., 2010. Prototyping is the shorthand of Design. Design Management Journal, 12(3). Kimbell, L., 2009. Beyond design thinking: Design-as-practice and designs-in-practice. CRESC Conference, September 2009, Manchester. UK Gunderson, Lance H.; C.S. Holling, (ed.), 2001. Panarchy: Understanding Transformations in Human and Natural Systems. Island Press. Liedtka, J.; T. Ogilivie, 2011. Designing for Growth: a design thinking tool kit for managers Columbia Business School Publishing. New York Manzini, E., 2005. Enabling solutions, social innovation and design for sustainability. In: Futureproofing Business: Sustainability and Success Events, 27th October, at Design Council, London, Uk Martin, R., 2009. The Design of Business – why Design Thinking is the next Competitive advantage. Harvard Business School Press. November 2009 Orr, D., 1994. Earth in Mind – On education, Environment and the Human Prospect. Washington DC: Island Press Papanek , V., 1983. Design for Human Scale. Van Nostrand Reinhold Co, New York. Papanek, V., 1973. Design for the Real World: Human Ecology and Social Change. 1st ed. Thames & Hudson, Uk Papanek, V., 1995. The Green Imperative: Ecology and Ethics in Design and Architecture. Thames & Hudson, Uk Poulsen, S.; Thøgersen, U. (2011): Embodied Design Thinking: A Phenomenological Perspective, CoDesign, 7(1): 29-44. Rowe, P. (1987): Design Thinking, The MIT Press, Cambridge. VanPatter, G.K., 2009. Design 1.0, 2.0, 3.0, 4.0 The Rise of Visual SenseMaking Nextd Journal: re- rethinking Design. Special issue. March 2009 Weick, Karl E.; Kathleen M. Sutcliffe, 2007. Managing the Unexpected: Resilient Performance in an Age of Uncertainty. Jossey Bass; 2nd Edition Wylant, B., 2002. Design Thinking and the Question of Modernity. 8th European Academy Of Design Conference - 1st, 2nd & 3rd April 2009, The Robert Gordon University, Aberdeen, Scotland
  • 52. SIDS/IST Margarida Monteiro de Barros 20th october2015 THANK YOU OBRIGADA margaridambarros@tecnico.ulisboa.pt S e m i n a r p r e s e n t a t i o n f o r : S e m i n á r i o d e i n o v a ç ã o e d e s e n v o l v i m e n t o s u s t e n t á v e l I n s t i t u t o S u p e r i o r T é c n i c o | L i s b o a | P o r t u g a l

Editor's Notes

  1. There was (still) a strong debate about DESIGN as a subject (i.e. knowledge area). Nigel cross in 1982, published an article to clarify the way Design “knows” – This is a ground-base for, what now is called - DESIGN THINKING
  2. There was (still) a strong debate about DESIGN as a subject (i.e. knowledge area). Nigel cross in 1982, published an article to clarify the way Design “knows” – This is a ground-base for, what now is called - DESIGN THINKING
  3. Please do note that ways of knowing is a way of thinking
  4. Do please do not confuse startegy with
  5. Do please do not confuse startegy with
  6. Do please do not confuse startegy focus on solution with exclusivelly thinking on solutions – the point here is HOW DESIGN FINDS SOLUTIONS
  7. Please do pay attention to many authors that continues to ground DT to characteristics of products and services (outputs – teh results) and not outcomes (which also include the transformations through time for exemple) – outputs programs, training, and workshops; outcomes knowledge transferred and behaviors changed.
  8. High complexity, high impact, MEZZY!!!!!
  9. Wickedness isn’t a degree of difficulty. Wicked issues are different because traditional processes can’t resolve them, according to Horst W.J. Rittel and Melvin M. Webber, professors of design and urban planning at the University of California at Berkeley, who described them in a 1973 article in Policy Sciences magazine. A wicked problem has innumerable causes, is tough to describe, and doesn’t have a right answer, as we will see in the next section. Environmental degradation, terrorism, and poverty—these are classic examples of wicked problems. They’re the opposite of hard but ordinary problems, which people can solve in a finite time period by applying standard techniques. Not only do conventional processes fail to tackle wicked problems, but they may exacerbate situations by generating undesirable consequences. 10 PROPERTIES THAT DISTINGUISHED WICKED PROBLEMS FROM HARD BUT ORDINARY PROBLEMS. 1. There is no definitive formulation of a wicked problem. It’s not possible to write a well-defined statement of the problem, as can be done with an ordinary problem. 2. Wicked problems have no stopping rule. You can tell when you’ve reached a solution with an ordinary problem. With a wicked problem, the search for solutions never stops. 3. Solutions to wicked problems are not true or false, but good or bad. Ordinary problems have solutions that can be objectively evaluated as right or wrong. Choosing a solution to a wicked problem is largely a matter of judgment. 4. There is no immediate and no ultimate test of a solution to a wicked problem. It’s possible to determine right away if a solution to an ordinary problem is working. But solutions to wicked problems generate unexpected consequences over time, making it difficult to measure their effectiveness. 5. Every solution to a wicked problem is a “one-shot” operation; because there is no opportunity to learn by trial and error, every attempt counts significantly. Solutions to ordinary problems can be easily tried and abandoned. With wicked problems, every implemented solution has consequences that cannot be undone. 6. Wicked problems do not have an exhaustively describable set of potential solutions, nor is there a well-described set of permissible operations that may be incorporated into the plan.Ordinary problems come with a limited set of potential solutions, by contrast. 7. Every wicked problem is essentially unique. An ordinary problem belongs to a class of similar problems that are all solved in the same way. A wicked problem is substantially without precedent; experience does not help you address it. 8. Every wicked problem can be considered to be a symptom of another problem. While an ordinary problem is self-contained, a wicked problem is entwined with other problems. However, those problems don’t have one root cause. 9. The existence of a discrepancy representing a wicked problem can be explained in numerous ways. A wicked problem involves many stakeholders, who all will have different ideas about what the problem really is and what its causes are. 10. The planner has no right to be wrong. Problem solvers dealing with a wicked issue are held liable for the consequences of any actions they take, because those actions will have such a large impact and are hard to justify.
  10. According to Cambridge dictionary: Approach: a way of ​considering or doing something Methodology: a ​system of ​ways of doing, ​teaching, or ​studying something Techniques: a tools use to obtain a result Process : the order by which techniques are applied Method: is consider a the practical realization of an approach
  11. DT can help sus Sus sets a new paradigma for DT in use LOOK FROM A SYSTEMS POINT OF VIEW
  12. Wicked questions do not have an obvious answer. They are used to expose the assumptions which shape our actions and choices. They are questions that articulate the embedded and often contradictory assumptions we hold about an issue, context or organization. A wicked question is not a trick question. With a trick question, someone knows the answer. Wicked questions do not have obvious answers. Their value lies in their capacity to open up options, inquiry and surface the fundamental issues that need to be addressed.