Design publikasi
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The document discusses the principles of graphic design and publication. It explains that graphic design uses visual forms like images, text, lines, shapes, color, photos and illustrations to effectively convey information or messages. When designing for publication, the message should be conveyed clearly by following the natural human visual flow and balancing different design elements to create rhythm, proportion, unity and emphasis. Extra effects should be avoided to prevent clutter.
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Design publikasi
- 1. DESIGN PUBLIKASI Nanda Hanyfa Maulida Disampaikan pada Seminar Kepenulisan dan Kemediaan, FPPI FKIP Unila 13 Desember 2015
- 27. PUBLIKASI?
- 29. Seimbang (Balance) Irama (Rythim) Skala dan Proporsi Fokus Kesatuan (Unity)
- 30. Balance Balance is the impression of equilibrium in a pictorial or sculptural composition. Balance is often referred to as symmetrical, asymmetrical, or radial (above, a photo of a flower, and to the right, Copley)
- 31. Pattern Pattern is the repetition or reoccurrence of a design element, exact or varied, that establishes a visual beat (left, Warhol and above, Klimt)
- 32. Rhythm & Movement Rhythm or movement is the suggestion of motion through the use of various elements (above, Pollock, and right, an unknown artist, India)
- 33. Proportion & Scale Proportion is the size relationship of parts to a whole and to one another. Scale is to relate size to a constant, such as a human body (left, Serra, below, a woman adds tiny details to a Pueblo plate).
- 34. Unity Unity is achieved when the components of a work of art are perceived as harmonious, giving the work a sense of completion (left, Hokusai, below, Manet)
- 35. Emphasis Emphasis is the created center of interest, the place in an artwork where your eye first lands (left, Toulouse-Lautrec, above, O’Keeffe)