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VIDEVO
OUR
COMPANY
Who are you?What market do you focus
on? Why do clients keep choosing you?
Here’s a paragraph you can use to
describe what makes you unique. Tell a
compelling story about how your
company was born and how it has
developed to become what it is today
OUR GOALS
Our maingoals now are to increase
sales through improved marketing
and customer outreach, optimize
operational processes to reduce costs
and increase efficiency and establish
a timeline for new products
SHORT TERM LONG TERM
The overall goal of the company is to
expand into new markets or
geographies, develop and implement
a strategy to reduce environmental
impact and increase sustainability
and market share
7.
For us, integritymeans operating with
honesty, trustworthiness, and strong
moral values. We commit to ethical
and environmental standards
We put customers at the center of
everything they do. We listen to
customer feedback and incorporate it
into decisions, products and services
We create an environment where
employees can work together
productively and efficiently to achieve
common objectives. It involves
sharing knowledge, skills, resources,
and ideas
Innovation is an integral part of our
company’s culture and is essential for
success. It means us coming up with
new ideas, methods, and products
that can grow the business
OUR GUIDING PRINCIPLES
INTEGRITY
COLLABORATION
CUSTOMER FOCUS
INNOVATION
8.
EMERGING
TRENDS
MONITORING ORGANIC SEARCH
FEATURESPRICING
CUSTOMER
FEEDBACK
COMPETITOR ANALYSIS
Compare features and
benefits of your product
Keep an eye on their offers
and launches
Identify emerging trends in
your industry
Analyze your competitors’
pricing and offers
Examine the feedback
on their products
How are your competitors
optimizing their SEO?
MARKET SHARE
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HERE’S THE MARKET SHARE
OF OUR INDUSTRY
Market share is the percentage of a market
that is controlled by a particular company or
industry. It is calculated by dividing the total
sales revenue of a company by the total
sales revenue generated in the
entire industry
12.
KEY ACTION ITEMS
FIRSTQUARTER
SECOND
QUARTER
THIRD QUARTER
KEY ACTION 1
Create detailed
procedures
Monitor and review
process performance
Measure the
effectiveness of processes
KEY ACTION 2
Use data analytics
to gain insights
Develop strategies to
reduce waste
Stay up to date with new
technologies and trends
KEY ACTION 3
Invest in technology
solutions for automation
Establish control of spend
and reduce overhead
Foster an environment of
collaboration
KEY ACTION 4
Focus on continuous
improvement
Ensure proper
management of resources
Research best practices
from outside
13.
1. Product/website description:A brief
overview of the product/website,
including its key features, dimensions,
and materials used
2. Features and benefits: A detailed
explanation of the features and how they
will benefit the user
3. Technical specifications: A list of the
product's/website's technical
specifications, such as dimensions,
weight, power requirements,
connectivity options and hosting
platform
WHAT TO SHOW
IN A MOCKUP
1
2
3
14.
BUYER PERSONA INFOGRAPHIC
Makea short description of
what a typical customer
would be. Be precise!
NAME
Age and occupation
PERSONALITY
● Explorer, adventurous. Likes
the outdoors and camping
● Engaged on social media,
speaks for themselves
● Not easily influenced by ads or
social media
MOTIVATIONS
PAIN POINTS
Knowing your buyer persona’s pain
point will help you create messages
that are tailored to their needs
3/10
5/10
8/10
Creativity
Music
Ecology
BIO
“This is a quote, words full
of wisdom that can make
the reader get inspired.”
15.
ROADMAP INFOGRAPHIC
INITIATIVE OBJECTIVEJAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Understanding
Analyze and understand the needs
of your target audience
Conduct research
Research existing products in the
industry and analyze how
successful they are
Brainstorm ideas
Generate ideas based on user
feedback and research findings
Develop a prototype
Create a basic version of the
product to show investors
Test for usability
Put the prototype through
rigorous testing processes to
ensure that it meets user
requirements
Analyze feedback Analyze feedback
16.
MARKET SIZE OVERVIEW
$100M
$20M
$5M
OUTERCIRCLE
Include the total size of the market, which represents the
entire potential customer base for the product or service
MIDDLE CIRCLE
Identify the target market for the product or service, which
may be a subset of the total market. This could be based
on factors such as demographics, geography, or specific
needs
INNER CIRCLE
Indicate the current market size, which represents the
portion of the target market that the company has
successfully captured
17.
SOCIAL MEDIA STATS
XXXBILLION
Users
worldwide
XH XMIN
Average
time spent
XX
Number of
platforms used
WORLDWIDE REACH
Country 1 users Country 2 users
XXX BILLION XXX BILLION
PLATFORMS WITH MOST USERS
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18.
CASE STUDIES
INSTAGRAM GIVEAWAY
Aproduct giveaway for our second anniversary
APPROACH
● Preparing a set of posts and stories we
can share on Instagram to let more
people know about our brand
● We can get shared more and maybe
reach virality if our content is attractive
and easy to share
RESULTS
Increase in
shares
Increase in
followers
Increase in
clicks
23% 80% 10%
KEY TAKEAWAY 1 KEY TAKEAWAY 2
Content posted on weekdays is shared more We must design new content to keep new users
19.
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The SolarSystem
Saturn
Earth Jupiter
Mercury Mars Venus
Venus is the
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Mercury is the
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smallest one
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