DESIGN
INSPIRATION
MARKETING
PLAN
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TABLE OF CONTENTS
01
04
02
05
03
06
ABOUT US
MARKET
ANALYSIS
GOALS &
STRATEGY
CONTENT PLAN BUDGET KPI OVERVIEW
OUR
COMPANY
Who are you? What market do you focus
on? Why do clients keep choosing you?
Here’s a paragraph you can use to
describe what makes you unique. Tell a
compelling story about how your
company was born and how it has
developed to become what it is today
ABOUT US
01
OUR GOALS
Our main goals now are to increase
sales through improved marketing
and customer outreach, optimize
operational processes to reduce costs
and increase efficiency and establish
a timeline for new products
SHORT TERM LONG TERM
The overall goal of the company is to
expand into new markets or
geographies, develop and implement
a strategy to reduce environmental
impact and increase sustainability
and market share
For us, integrity means operating with
honesty, trustworthiness, and strong
moral values. We commit to ethical
and environmental standards
We put customers at the center of
everything they do. We listen to
customer feedback and incorporate it
into decisions, products and services
We create an environment where
employees can work together
productively and efficiently to achieve
common objectives. It involves
sharing knowledge, skills, resources,
and ideas
Innovation is an integral part of our
company’s culture and is essential for
success. It means us coming up with
new ideas, methods, and products
that can grow the business
OUR GUIDING PRINCIPLES
INTEGRITY
COLLABORATION
CUSTOMER FOCUS
INNOVATION
EMERGING
TRENDS
MONITORING ORGANIC SEARCH
FEATURES PRICING
CUSTOMER
FEEDBACK
COMPETITOR ANALYSIS
Compare features and
benefits of your product
Keep an eye on their offers
and launches
Identify emerging trends in
your industry
Analyze your competitors’
pricing and offers
Examine the feedback
on their products
How are your competitors
optimizing their SEO?
333,000
New Instagram followers
Average reading time on our posts
We publish our content in different languages for more reach
5M 23S
3 LANGUAGES
123,123
New leads during the last month
MARKET SHARE
Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
HERE’S THE MARKET SHARE
OF OUR INDUSTRY
Market share is the percentage of a market
that is controlled by a particular company or
industry. It is calculated by dividing the total
sales revenue of a company by the total
sales revenue generated in the
entire industry
KEY ACTION ITEMS
FIRST QUARTER
SECOND
QUARTER
THIRD QUARTER
KEY ACTION 1
Create detailed
procedures
Monitor and review
process performance
Measure the
effectiveness of processes
KEY ACTION 2
Use data analytics
to gain insights
Develop strategies to
reduce waste
Stay up to date with new
technologies and trends
KEY ACTION 3
Invest in technology
solutions for automation
Establish control of spend
and reduce overhead
Foster an environment of
collaboration
KEY ACTION 4
Focus on continuous
improvement
Ensure proper
management of resources
Research best practices
from outside
1. Product/website description: A brief
overview of the product/website,
including its key features, dimensions,
and materials used
2. Features and benefits: A detailed
explanation of the features and how they
will benefit the user
3. Technical specifications: A list of the
product's/website's technical
specifications, such as dimensions,
weight, power requirements,
connectivity options and hosting
platform
WHAT TO SHOW
IN A MOCKUP
1
2
3
BUYER PERSONA INFOGRAPHIC
Make a short description of
what a typical customer
would be. Be precise!
NAME
Age and occupation
PERSONALITY
● Explorer, adventurous. Likes
the outdoors and camping
● Engaged on social media,
speaks for themselves
● Not easily influenced by ads or
social media
MOTIVATIONS
PAIN POINTS
Knowing your buyer persona’s pain
point will help you create messages
that are tailored to their needs
3/10
5/10
8/10
Creativity
Music
Ecology
BIO
“This is a quote, words full
of wisdom that can make
the reader get inspired.”
ROADMAP INFOGRAPHIC
INITIATIVE OBJECTIVE JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Understanding
Analyze and understand the needs
of your target audience
Conduct research
Research existing products in the
industry and analyze how
successful they are
Brainstorm ideas
Generate ideas based on user
feedback and research findings
Develop a prototype
Create a basic version of the
product to show investors
Test for usability
Put the prototype through
rigorous testing processes to
ensure that it meets user
requirements
Analyze feedback Analyze feedback
MARKET SIZE OVERVIEW
$100M
$20M
$5M
OUTER CIRCLE
Include the total size of the market, which represents the
entire potential customer base for the product or service
MIDDLE CIRCLE
Identify the target market for the product or service, which
may be a subset of the total market. This could be based
on factors such as demographics, geography, or specific
needs
INNER CIRCLE
Indicate the current market size, which represents the
portion of the target market that the company has
successfully captured
SOCIAL MEDIA STATS
XXX BILLION
Users
worldwide
XH XMIN
Average
time spent
XX
Number of
platforms used
WORLDWIDE REACH
Country 1 users Country 2 users
XXX BILLION XXX BILLION
PLATFORMS WITH MOST USERS
Follow the link in the graph to modify its data and then paste the new one
here. For more info, click here
CASE STUDIES
INSTAGRAM GIVEAWAY
A product giveaway for our second anniversary
APPROACH
● Preparing a set of posts and stories we
can share on Instagram to let more
people know about our brand
● We can get shared more and maybe
reach virality if our content is attractive
and easy to share
RESULTS
Increase in
shares
Increase in
followers
Increase in
clicks
23% 80% 10%
KEY TAKEAWAY 1 KEY TAKEAWAY 2
Content posted on weekdays is shared more We must design new content to keep new users
CREDITS: This presentation template was created by Slidesgo, and
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+91 620 421 838
yourwebsite.com
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The Solar System
Saturn
Earth Jupiter
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Venus is the
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from the Sun and
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2xxx
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closest planet to
the Sun and
smallest one
2xxx
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giant and the
biggest planet in
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Design Inspiration Marketing Plan _ by Slidesgo.pptx

Design Inspiration Marketing Plan _ by Slidesgo.pptx

  • 1.
  • 2.
    CONTENTS OF THISTEMPLATE You can delete this slide when you’re done editing the presentation FONTS To view this template correctly in PowerPoint, download and install the fonts we used USED AND ALTERNATIVE RESOURCES An assortment of graphic resources that are suitable for use in this presentation THANKS SLIDE You must keep it so that proper credits for our design are given COLORS All the colors used in this presentation ICONS AND INFOGRAPHIC RESOURCES These can be used in the template, and their size and color can be edited EDITABLE PRESENTATION THEME You can edit the master slides easily. For more info, click here For more info: SLIDESGO | BLOG | FAQs You can visit our sister projects: FREEPIK | FLATICON | STORYSET | WEPIK | VIDEVO
  • 3.
    TABLE OF CONTENTS 01 04 02 05 03 06 ABOUTUS MARKET ANALYSIS GOALS & STRATEGY CONTENT PLAN BUDGET KPI OVERVIEW
  • 4.
    OUR COMPANY Who are you?What market do you focus on? Why do clients keep choosing you? Here’s a paragraph you can use to describe what makes you unique. Tell a compelling story about how your company was born and how it has developed to become what it is today
  • 5.
  • 6.
    OUR GOALS Our maingoals now are to increase sales through improved marketing and customer outreach, optimize operational processes to reduce costs and increase efficiency and establish a timeline for new products SHORT TERM LONG TERM The overall goal of the company is to expand into new markets or geographies, develop and implement a strategy to reduce environmental impact and increase sustainability and market share
  • 7.
    For us, integritymeans operating with honesty, trustworthiness, and strong moral values. We commit to ethical and environmental standards We put customers at the center of everything they do. We listen to customer feedback and incorporate it into decisions, products and services We create an environment where employees can work together productively and efficiently to achieve common objectives. It involves sharing knowledge, skills, resources, and ideas Innovation is an integral part of our company’s culture and is essential for success. It means us coming up with new ideas, methods, and products that can grow the business OUR GUIDING PRINCIPLES INTEGRITY COLLABORATION CUSTOMER FOCUS INNOVATION
  • 8.
    EMERGING TRENDS MONITORING ORGANIC SEARCH FEATURESPRICING CUSTOMER FEEDBACK COMPETITOR ANALYSIS Compare features and benefits of your product Keep an eye on their offers and launches Identify emerging trends in your industry Analyze your competitors’ pricing and offers Examine the feedback on their products How are your competitors optimizing their SEO?
  • 9.
    333,000 New Instagram followers Averagereading time on our posts We publish our content in different languages for more reach 5M 23S 3 LANGUAGES
  • 10.
  • 11.
    MARKET SHARE Follow thelink in the graph to modify its data and then paste the new one here. For more info, click here HERE’S THE MARKET SHARE OF OUR INDUSTRY Market share is the percentage of a market that is controlled by a particular company or industry. It is calculated by dividing the total sales revenue of a company by the total sales revenue generated in the entire industry
  • 12.
    KEY ACTION ITEMS FIRSTQUARTER SECOND QUARTER THIRD QUARTER KEY ACTION 1 Create detailed procedures Monitor and review process performance Measure the effectiveness of processes KEY ACTION 2 Use data analytics to gain insights Develop strategies to reduce waste Stay up to date with new technologies and trends KEY ACTION 3 Invest in technology solutions for automation Establish control of spend and reduce overhead Foster an environment of collaboration KEY ACTION 4 Focus on continuous improvement Ensure proper management of resources Research best practices from outside
  • 13.
    1. Product/website description:A brief overview of the product/website, including its key features, dimensions, and materials used 2. Features and benefits: A detailed explanation of the features and how they will benefit the user 3. Technical specifications: A list of the product's/website's technical specifications, such as dimensions, weight, power requirements, connectivity options and hosting platform WHAT TO SHOW IN A MOCKUP 1 2 3
  • 14.
    BUYER PERSONA INFOGRAPHIC Makea short description of what a typical customer would be. Be precise! NAME Age and occupation PERSONALITY ● Explorer, adventurous. Likes the outdoors and camping ● Engaged on social media, speaks for themselves ● Not easily influenced by ads or social media MOTIVATIONS PAIN POINTS Knowing your buyer persona’s pain point will help you create messages that are tailored to their needs 3/10 5/10 8/10 Creativity Music Ecology BIO “This is a quote, words full of wisdom that can make the reader get inspired.”
  • 15.
    ROADMAP INFOGRAPHIC INITIATIVE OBJECTIVEJAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Understanding Analyze and understand the needs of your target audience Conduct research Research existing products in the industry and analyze how successful they are Brainstorm ideas Generate ideas based on user feedback and research findings Develop a prototype Create a basic version of the product to show investors Test for usability Put the prototype through rigorous testing processes to ensure that it meets user requirements Analyze feedback Analyze feedback
  • 16.
    MARKET SIZE OVERVIEW $100M $20M $5M OUTERCIRCLE Include the total size of the market, which represents the entire potential customer base for the product or service MIDDLE CIRCLE Identify the target market for the product or service, which may be a subset of the total market. This could be based on factors such as demographics, geography, or specific needs INNER CIRCLE Indicate the current market size, which represents the portion of the target market that the company has successfully captured
  • 17.
    SOCIAL MEDIA STATS XXXBILLION Users worldwide XH XMIN Average time spent XX Number of platforms used WORLDWIDE REACH Country 1 users Country 2 users XXX BILLION XXX BILLION PLATFORMS WITH MOST USERS Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
  • 18.
    CASE STUDIES INSTAGRAM GIVEAWAY Aproduct giveaway for our second anniversary APPROACH ● Preparing a set of posts and stories we can share on Instagram to let more people know about our brand ● We can get shared more and maybe reach virality if our content is attractive and easy to share RESULTS Increase in shares Increase in followers Increase in clicks 23% 80% 10% KEY TAKEAWAY 1 KEY TAKEAWAY 2 Content posted on weekdays is shared more We must design new content to keep new users
  • 19.
    CREDITS: This presentationtemplate was created by Slidesgo, and includes icons by Flaticon, and infographics & images by Freepik Do you have any questions? youremail@freepik.com +91 620 421 838 yourwebsite.com Thanks Please keep this slide for attribution
  • 20.
    ALTERNATIVE RESOURCES Here’s anassortment of alternative resources whose style fits that of this template: ILLUSTRATIONS ● Abstract background with colorful shapes
  • 21.
    RESOURCES Did you likethe resources used in this template? Get them on these websites: ILLUSTRATIONS ● Gradient design template PHOTOS ● Office workers using finance graphs ● Portrait of beautiful teenager
  • 22.
    Instructions for use Ifyou have a free account, in order to use this template, you must credit Slidesgo by keeping the Thanks slide For more information about editing slides, please read our FAQs or visit our blog As a Free user, you are allowed to: Modify this template Use it for both personal and commercial projects You are not allowed to: Sublicense, sell or rent any of Slidesgo Content Distribute Slidesgo Content unless it has been expressly authorized by Slidesgo Include Slidesgo Content in an online or offline database or file Offer Slidesgo templates (or modified versions of Slidesgo templates) for download Acquire the copyright of Slidesgo Content
  • 23.
    As a Premiumuser, you can use this template without attributing Slidesgo or keeping the Thanks slide Instructions for use (premium users) You are allowed to: Modify this template Use it for both personal and commercial projects You are not allowed to: Sublicense, sell or rent any of Slidesgo Content Distribute Slidesgo Content unless it has been expressly authorized by Slidesgo Use any of the elements that are part in a separated way Register any of the elements as a trademark or logo in an intellectual property registry Share this template in an editable format Hide or delete the “Thanks” slide and the mention to Slidesgo in the credits For more information about editing slides, please read our FAQs or visit our blog
  • 24.
    Fonts Click on thebutton of the link to the fonts #272729 All the colors used in this presentation #f8f8f8 #ffde6e #ff6142 #bd6ee5 #0273ff #ff619a This presentation has been made using the following fonts: Inter Tight Albert Sans To view this template correctly in PowerPoint, download and install the fonts we used #01ea85 Colors
  • 25.
    Presentation Maker Slidesgo introducesits latest feature: the Presentation Maker. Enjoy two main functionalities - firstly, with a few clicks, create marvelous presentations with Artificial Intelligence that adapt to your needs. And it's completely free! The second functionality of this tool is that you can edit presentations through the online editor. Create interactive resources easily, quickly and without the need for any software. Change everything or start from scratch Generate AI Presentation Edit online
  • 26.
    You can easilyresize these resources without losing quality. To change the color, just ungroup the resource and click on the object you want to change. You can also look for more infographics on Slidesgo Use our editable graphic resources...
  • 29.
    Jan Feb MarApr Jun Task 1 Task 2 Task 3 No Yes Yes No Yes Yes No Yes No Yes Yes Yes No Yes No Jan Feb Mar Apr Jun Task 1 Task 2 Task 3
  • 31.
  • 32.
    You can resizethese icons without losing quality You can change the stroke and fill color; just select the icon and click on the paint bucket/pen In Google Slides, you can also use Flaticon’s extension, allowing you to customize and add even more icons ...and our sets of editable icons
  • 33.
  • 34.
  • 35.
    Help & supporticons Avatar icons
  • 36.
    Creative process iconsPerforming arts icons
  • 37.
  • 38.
  • 39.
    Premium infographics The SolarSystem Saturn Earth Jupiter Mercury Mars Venus Venus is the second planet from the Sun and is terribly hot 2xxx Mercury is the closest planet to the Sun and smallest one 2xxx Jupiter is a gas giant and the biggest planet in the Solar System 2xxx Despite being red, Mars is actually a very cold place 2xxx Saturn is a gas giant and has several and beautiful rings 2xxx
  • 40.
    Premium infographics Mercury isthe closest planet to the Sun and the smallest of them all Mercury 75% 75% Saturn has rings 30% Jupiter is a gas giant 30% Mars is very cold 15%
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.