Design Heuristic holds a close relationship with Economical Behaviour Law, the more we understand about it, we can use the heuristic as a constraint in our design decision to shape the behaviour of our user for the sustainability of our product

1. Get Practical Skills and Case Study!
DESIGN HEURISTIC AS
MENTAL SHORTCUTS
Sonya Seddarasan Principal
Product Design, Tokopedia
Product Design Series:

2. Scan and Collect your
Complimentary Kit

3. No Design Wizard, only a
CONSCIOUS
DESIGNER
As a designer,
we should be
well used to
thinking
beyond the
surface of an
experience

4. Visible &
Invisible

5. Working with constraints
add focus to our design
decision, therefore, using
invisible Heuristic as a
Constraint might sound
like a good idea

6. User Control
& Freedom
“Veto” is the
superpower
every user
loves ! This
gives them the
courage to
explore the
unknown areas

7. Multi Tasking

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14. Match
Between
Systems &
The Real
World
“The system
should speak the
user language
mentally and
emotionally” - The
Hidden Force that
Shape our Decision

16. Hey... See how i
change
according to my
scarcity level ..

17. Hey... See how i
change
according to my
scarcity level ..

18. Recognition
rather than
Recall
People have
mental model of
certain object and
Heuristic helps to
predict this action
on the story to tell

19. Are they the same
Brand?

20. Now they are the
same Brand.

21. Error
Prevention
Economics
behaviour helps us
to predict human
behaviour and
hack their mind by
nudging them to
what is right

22. Mind Nudge.

23. Mind Nudge.

24. Flexibility &
Efficiency of
Use
The easiest way to
be efficient &
flexible for
experience and
new-comers is to
understand their
mental model on
the task

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28. THANK YOU