A talk by Des Traynor (@destraynor) at the Apple Developer Event DevDays (see http://www.devdays.info for details) Please note the code ninja slide was ironic, and used to mock the shortsightedness of some "Agile" developers who believe in code before consideration.

1. DESIGN DECISIONS FOR IPHONE

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3. DESIGN IS ABOUT CHOICES

6. GOOD DESIGNERS MAKE CHOICES

7. “Looking back, I’m
proudest of the things
we didn’t do” — Steve Jobs

8. TOUGH QUESTIONS FIRST

9. SIGNIFICANCE
TIME

10. FIND YOUR FOCUS

11. TWITTER SPORTS MUSIC
PHOTOS GAMES
RSS
VIDEO
FIND YOUR FOCUS
C H AT
FINDER MOVIES
SMS
FA C E B O O K CONVERTER
W E AT H E R

12. FIND YOUR FOCUS

13. MAKING CHOICES

14. NEXT DECISION: “TYPE” OF APP

15. 3 A P P L I C AT I O N “ T Y P E S ”

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PRODUCTIVITY UTILITY IMMERSIVE

18. CUSTOM UI
SOUND ENHANCED
V E RY V I S U A L
ACCELEROMETER NO TEXT
IMMERSIVE
FULL SCREEN
NON-WORKFLOW
LANDSCAPE
E N T E R TA I N M E N T

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Kerry 1-3 Armagh 0-6

20. S I M P L E S I N G L E TA S K
MINIMAL INPUT
R E G U L A R LY
CONFIGURED
UTILITY
V I S U A L LY
AT T R A C T I V E
C O M M O N V I E W,
D I F F E R E N T D ATA

21. 0-3 1-3
Kerry Tyrone
Cooper (0-2) Smith (1-0)
Donohue (0-1) Kelly (0-1)
Duffy (0-1)
Keenan (0-1)
Donohue
Time:14:23

22. TA S K F O C U S S E D
STREAMLINED
DRILL DOWN
PRODUCTIVITY
MINIMAL
HIERARCHICAL
UNCLUTTERED
PA R T O F P H O N E

23. Leinster
Dublin
Meath
West Meath
Wicklow
Wexford
Carlow
Kildare
Kilkenny
Laois
Louth
Item

24. Leinster Dublin
Leinster
Dublin
Alan Brogan (30)
Meath
Bernard Brogan (10)
West Meath
Wicklow Mark Vaughn (10)
Wexford
Jason Sherlock (10)
Carlow
Kildare
Kilkenny
Laois
Louth
Item

25. Leinster Dublin Alan Brogan
Leinster Dublin
Dublin
Alan Brogan (30) Forward (Dublin)
Meath
Club: St. Plunketts
Bernard Brogan (10)
West Meath
411
Games
Wicklow Mark Vaughn (10)
88 - 950
Career Total
Wexford
Jason Sherlock (10)
45 6
Discipline
Carlow
Kildare
Edit Favourite
Kilkenny
Laois
Louth
Item

26. T H I S I S A N I M P O R TA N T C H O I C E

27. THE TOOLS OF THE TRADE

28. S TAT U S B A R
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N AV B A R ( D R I L L D O W N , E T C . )
Title
Back
TA B B A R ( P E R S P E C T I V E S )
Item

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N AV B A R ( D R I L L D O W N , E T C . )
Web Page Title
Pane Label
Back Button Button
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Lorem ipsum dolor sit amet, consectetuer
TA B B A R ( A C T I O N S )
adipiscing elit. Aenean consectetuer.

30. G E T T I N G AT T E N T I O N

31. MODAL ACTION SHEET ALERT
Alan Brogan
Alan Brogan
Touch to Edit Dublin
Dublin
Cancel
Forward (Dublin)
Forward (Dublin)
Forward (Dublin)
Club: St. Plunketts
Club: St. Plunketts
Club: St. Plunketts
411
Games
411
Games
Games
Are you sure?
Career Total a player will result in your
Editing 88 - 950
88 - 950
88 - 950 Career Total
Career Total
account being flagged for moderation
45 6
Discipline
45 6
Discipline
45 6
Discipline
Cancel Edit
Edit Favourite
Edit Favourite Edit Favourite
Add to Favourites
Add to Favourites
View Player Popularity View Player Popularity
Cancel Cancel

32. D I S P L AY I N G C O N T E N T

33. I N D E X E D TA B L E I M A G E TA B L E GROUPED LIST
Alan Brogan
Dublin
D Dublin
Leinster
A
Derry B Alan Brogan (30) Forward (Dublin)
C
D
Donegal Club: St. Plunketts
E
F Bernard Brogan (10)
G
Down H
I
411
Games
J Mark Vaughn (10)
Dublin K
L
88 - 950
Career Total
M
F
Wexford Jason Sherlock (10)
N
O
45 6
Discipline
P
Fermanagh Q
R
S
T
Kildare
G U Edit Favourite
V
W
Galway X
Y
Z
K
Laois #
Louth
Item

34. THE UI GUIDELINES

36. GETTING GOING

37. SKETCH 5 IDEAS PER DECISION

38. Code first, thought later

41. HOW TO SKETCH

44. Y O U H AV E T O S K E T C H

45. THIS AIN’T WEB DEVELOPMENT

46. “Figure out the absolute least you need to do to
implement the idea, do just that, and then polish the
hell out of the experience” — John Gruber

47. DESIGN IS CHOICE

48. @ D E S T R AY N O R
D E S AT C O N T R A S T D O T I E