This document summarizes a business plan from Virtuosity Indonesia to create a mobile application called SMICE-P that aims to create a seamless experience for visitors, organizers, and exhibitors of MICE (Meetings, Incentives, Conferences, and Exhibitions) events in Indonesia. The application would use green and white technologies to promote MICE tourism and encourage sustainable development. It would integrate various features like maps, schedules, news, and contacts to provide a unified experience. The team behind SMICE-P has won several awards and conducted research on how the application could support the economy, international relations, and urban planning. It identifies the MICE market in Indonesia and popular annual events. The goal is to build

1. Smart M.I.C.E Publication
Building a
SEAMLESS EXPERIENCE
for Visitors, Organizers, and Exhibitors

2. Virtuosity Indonesia
DREAM:
To promote tourism and Indonesian culture along
with indigenious knowledge through quality products.

3. TASKS:
Contributing to answer Indonesia's problems and
challenges of the times through IT products.
Creating products designed elaborately and beautifully
to satisfy consumers especially in the field
of user experience.
Spreading fondness of Indonesia's products
and culture, delivered through modern creative products.

4. ACHIEVEMENTS:
• Indonesia ICT Award 2013 Finalist
• Indonesia Creative Festival 2013 Finalist
• 4th Winner of Blackberry Business Plan 2013
• 1st Winner of West Java ICT 2013

5. The Core Members of
Team SMICE-P
CTO
COO
CFO
CEO
CMO
Dedy
Prasetiady
Okihita
Sihaloho
Suri
Hutagalung
Abram
Sinaga
Cintya
Sitanggang

6. PRODUCT RESEARCH
BASIC IDEA:
using green and white technology
in promoting MICE tourism
and encouraging
the development of
GREEN
SOCIETY

7. PRODUCT RESEARCH
PRODUCT BACKGROUND:
Smice-P is designed based on the
result of our team’s research in
Smart Society for Innovative
and Sustainable Cities.
(An incubator of multidisciplinary research,
owned by Institut Teknologi Bandung.)

8. PRODUCT RESEARCH
RELATED STUDIES:
ECONOMY
Promoting local products
and services; enhances
investment potential.
INTERNATIONAL AFFAIR
Building trust and reputation
as progressive and darting
developing country.
URBAN PLANNING
SOFTWARE ENGINEERING
Delivering seamless user experience
through integrated application modules.
Implementing the most
efficient and viral way
to present every place’s
unique eminence.

9. M.I.C.E.
Meetings, Incentives, Conferences, and Exhibitions

10. M.I.C.E.
Kits and Preparations

11. M.I.C.E.
Organizers’ Activities

12. AND YET...

13. meh
...
EFFETE EVENTS!
meh
...

14. EXCESS KITS!

15. !
ouch
PAPER WASTE!

16. AND NOW...
(Don’t lose hope yet.)

18. venue
google
kalender
instagram
berita
map
ponsel
ponsel
krtu nama
twitter
jadwal
facebook
makanan

20. Our Beloved and Highly Dedicated
Research Mentor
Prof. Dr. Suhono Harso, CGEIT
Head of LPiK ITB & BlackBerry Innovation Centre ITB,
doubles as Mentor of C-Gen Indonesia & Smarter Indonesia
He dedicates his life into creating harmonization between
industry and academy as the style of new business.

21. Our Kind and Always Caring
Project Partners
Ir. Lolly Amalia Abdullah, M.Sc.
Ir. C. Triharso
Director of Electronics and
Telematics Field of
Ministry of Industry.
Director of Facility and Cooperation for
Department of Creative Economy
Based on Design, Media, and ICT
of Ministry of Tourism
and Creative Economy

22. Some of Our Annual and Popular
Target Events

23. THE MARKET
Foreign Tourists
(3% of foreign tourists in Indonesia are MICE tourists)
2012 ada 8 juta wisman
2013 ada 8,5 juta wisman
2014 diperkirakan ada 9 juta wisman
Jadi jumlah market adalah 270.000 wisatawan mice

24. Corporation and institution in Indonesia which
frequently hold international-scale meetings or
conference.
-> Untuk ini aplikasi bisa bersifat offline (tidak
diunggah ke Google Play)
There are approximately 600 province-wide or
nationwide conferences nasional held in
Indonesia annually.

25. THE MARKET
gambar integrasi dengan
berbagai macam handheld

26. BUILDING TRUST
gambar
pengunjung
senyum
bawa
hape
SMICE-P
gambar
customer
service
senyum
ngetik
+ headset

27. itung-itungan duit

28. itung-itungan duit

29. itung-itungan duit

30. Smart M.I.C.E Publication
a business flan by
becau
s
your e it makes
more business
delic
ious!!
!
Virtuosity Indonesia
Under supervision and assistance by LPiK ITB