Des. sports sponsorship. next frontier
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The document discusses youth sports sponsorship as the next frontier for sports sponsorship investment. It notes that while professional sports leagues are saturated, high school and youth sports represent an untapped market with over 300 million spectators for high school football and basketball alone. Several examples are given of major brands signing "pro-level" sponsorship deals in the high school and youth sports space, such as ESPN's $30.5 million TV deal with Little League Baseball and Farmers Insurance investing $10 million across 18 high school championships.
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Dealing with financial mismanagement Excerpt from Sport Fu
Dealing with financial mismanagement Excerpt from Sport Fu
Des. sports sponsorship. next frontier
- 1. Youth Sports Sponsorship Next Frontier
- 2. Sports Sponsorship -Saturated & Mature Pro -Saturated & Maturing College -Next Frontier HS & Youth Sports Sponsorship in North Amer. (‘11): $12.4 B U.S. ad spend on sports websites (‘11): $1.1 B 2
- 3. Sponsorship Industry Pro College - NFL: $946 M 171 M fans HS & Youth - MLB: $585 M 150 M fans - NBA: $572 M 125 M fans - NASCAR $1.5 B (‘08) 114 M fans Notables: -T-Mobile & NBA: 4 yr $250 M -MillerCoors & NHL: 7 yr $400 M Pro College HS & Youth -Industry: $750M 177 M fans - IMG: $400 M + Notables: - UPS: 6 yr $125 M - MillerCoors: $10-15M 3
- 4. Pro Sports Sponsorship Youth College HS & Youth - Next ‘frontier’ of sponsorship -“Pro-level” deals making inroads -ESPN 8-yr., $30.5 M TV deal with Little League Baseball (‘07) -Farmers Insurance invests $10M across 18 HS championships -K-Swiss, 2-yr., $1 M deal across 100 HS districts -SUPERVALU INC.- $1 M sponsoring 1,542 youth teams Broad Coverage: -16,500 High Schools -Over 145,000 YSO’s -300 M spectators HS football, basketball alone -5M spectators- Ohio HS playoff events 4