The document recaps BlogWorld & New Media Expo NYC 2011, including Century 21 sharing the event through Instagram and @C21-Home Matters capturing BlogWorld on social media. It also highlights conversations from BlogWorld.
Big brands like Century 21, MasterCard, USA Network, New York Public Library, and Expedia are leveraging social gaming in their marketing campaigns. They are using branded virtual goods in games, games on Facebook that donate to charity, gamifying a TV show website to increase engagement, a mobile game at the library to explore its collection, and an unspecified social gaming campaign. These brands are finding success by tapping into the large social gaming audience in order to boost their brands and drive business results.
Youniverse is already operating in over 10 locations worldwide and aims to expand into new markets like the US, South America, China, Japan, Africa, and Eastern Europe. The direct selling industry is worth over $110 billion annually with 68 million people involved. Youniverse currently covers 88% of the direct selling market through in-person and online sales. Youniverse recently purchased a $27 million company that connects over 40 million users each month by phone and mobile technologies.
The document outlines an 8-step system for achieving productivity through simplicity. The steps include: 1) having a simple system for organizing tasks; 2) capturing all incoming tasks; 3) organizing tasks into inboxes, lists and calendars; 4) daily processing of inboxes and tasks; 5) weekly planning of important tasks; 6) focusing on one task at a time; 7) weekly reviews to manage tasks and goals; and 8) using simple tools like notebooks and calendars. The overall approach emphasizes minimizing distractions to focus on the most important tasks and reviewing regularly to stay on top of obligations and goals.
- CEOs are increasingly relying on digital media tactics like websites, videos, mobile marketing, and social media in their marketing plans to effectively reach stakeholders amid a struggling economy and changing media landscape.
- A survey found that 67% of CEOs plan to spend more on digital marketing in 2009 than 2008. PR firms need to show they can handle digital communications given their experience with online conversations and influencers.
- Digital media allows companies to be proactive, communicate with consumers, and reach various demographics through different outlets to build confidence during uncertain economic times.
Maximizing Your Relationship With Your Pharmacy Staffing Firmcochranmarc
The document provides tips for pharmacies on maximizing their relationship with pharmacy staffing firms. It recommends screening firms for experience, conducting thorough reference and candidate checks, understanding billing rates, and preparing to onboard temporary staff. The goal is to balance pharmacies' workloads, reduce stress and turnover, and lower overall costs through effective use of staffing agencies.
The document recaps BlogWorld & New Media Expo NYC 2011, including Century 21 sharing the event through Instagram and @C21-Home Matters capturing BlogWorld on social media. It also highlights conversations from BlogWorld.
Big brands like Century 21, MasterCard, USA Network, New York Public Library, and Expedia are leveraging social gaming in their marketing campaigns. They are using branded virtual goods in games, games on Facebook that donate to charity, gamifying a TV show website to increase engagement, a mobile game at the library to explore its collection, and an unspecified social gaming campaign. These brands are finding success by tapping into the large social gaming audience in order to boost their brands and drive business results.
Youniverse is already operating in over 10 locations worldwide and aims to expand into new markets like the US, South America, China, Japan, Africa, and Eastern Europe. The direct selling industry is worth over $110 billion annually with 68 million people involved. Youniverse currently covers 88% of the direct selling market through in-person and online sales. Youniverse recently purchased a $27 million company that connects over 40 million users each month by phone and mobile technologies.
The document outlines an 8-step system for achieving productivity through simplicity. The steps include: 1) having a simple system for organizing tasks; 2) capturing all incoming tasks; 3) organizing tasks into inboxes, lists and calendars; 4) daily processing of inboxes and tasks; 5) weekly planning of important tasks; 6) focusing on one task at a time; 7) weekly reviews to manage tasks and goals; and 8) using simple tools like notebooks and calendars. The overall approach emphasizes minimizing distractions to focus on the most important tasks and reviewing regularly to stay on top of obligations and goals.
- CEOs are increasingly relying on digital media tactics like websites, videos, mobile marketing, and social media in their marketing plans to effectively reach stakeholders amid a struggling economy and changing media landscape.
- A survey found that 67% of CEOs plan to spend more on digital marketing in 2009 than 2008. PR firms need to show they can handle digital communications given their experience with online conversations and influencers.
- Digital media allows companies to be proactive, communicate with consumers, and reach various demographics through different outlets to build confidence during uncertain economic times.
Maximizing Your Relationship With Your Pharmacy Staffing Firmcochranmarc
The document provides tips for pharmacies on maximizing their relationship with pharmacy staffing firms. It recommends screening firms for experience, conducting thorough reference and candidate checks, understanding billing rates, and preparing to onboard temporary staff. The goal is to balance pharmacies' workloads, reduce stress and turnover, and lower overall costs through effective use of staffing agencies.
The document discusses best practices for digital reputation management and social media marketing. It covers topics like managing your online presence and brand, personal branding, content saturation indexing to determine how saturated an area is with content, and the benefits of different types of digital advertising like search and display. Specific tactics covered include using video marketing through platforms like YouTube and Videolicious, using Adwords Express for search advertising, and measuring the success of digital marketing efforts. The overall message is on how real estate professionals can use social media to build their brand and manage their online reputation.
The document outlines a momentum development plan for 2012 that includes:
1) Producing and marketing single products and business management models in the first 180 days.
2) Launching a communicate pack and technology pack to improve business performances, along with a free wor(l)d program.
3) Introducing pro affiliate, master affiliate, and master technology levels of access to generate commissions and bonuses.
The plan aims to recruit 100,000 masters by 2012 by leveraging relationship marketing, new telecommunication systems, and business management tools.
The document discusses several challenges facing IT departments in enterprises today: energy efficiency due to inefficient data centers, day-to-day device management, ensuring security across all locations, regulatory compliance, providing access to data and applications anywhere and anytime, and disaster recovery/business continuity. It then provides recommendations for addressing these challenges through server and desktop virtualization, using different virtualization technologies tailored for different user types, and adopting "green" computing practices.
The document discusses the history and development of chocolate over centuries. It details how cocoa beans were first used as currency by the Maya and Aztecs before being introduced to Europe in the 16th century. The document then explains how chocolate became popularized as a drink in Europe in the 17th century and how its production and consumption expanded globally over subsequent centuries.
Century 21 is pulling all of its national TV advertising for 2009 and shifting those funds entirely to online advertising efforts. Research showed that online advertising led to a 237% increase in property leads for its brokers while lowering the cost per lead by 62% compared to 2007. The real estate company will work with its media agency Beyond Interaction to spread advertising across search, display, and enhanced property listings online to generate more qualified leads for its brokers in a targeted and efficient manner.
CENTURY 21 Social Marketing Recognized in NY Times FeatureMatt Gentile
Brands like Coca-Cola, Pampers, and Johnson & Johnson congratulated the royal family on the birth of Prince George through social media posts that extended existing ad campaigns. While the reactions were mixed, the brands aimed to celebrate the occasion without overtly promoting products. Advertising experts noted it is risky for brands to try too hard to sell products during such cultural moments and recommend focusing on branding instead. Data showed huge interest in discussions around the royal baby on social media.
Century 21 real estate ceo climbs for a cause inman newsMatt Gentile
Rick Davidson, the president and CEO of Century 21 Real Estate, is leading a team of seven other real estate professionals on a climbing expedition in Alaska to raise funds for Easter Seals and Big Brothers Big Sisters. They will attempt to scale Mount Eldridge and Explorers Peak over eight days, living in base camps between climbs. This will be Davidson's first time climbing in Alaska, though he has experience climbing in other areas, and uses climbing to push his physical limits while raising money for charity. The climbs will begin at midnight to take advantage of the dusk lighting and last until the following afternoon, with the team updating their progress online.
CENTURY 21Social Media Initiatives 2010Matt Gentile
I had an opportunity to speak to a crowd of about 250 at the Graduate Center for the City University of NY yesterday morning for the Business Development Institute\'s conference on Social Media and the Enterprise. Specifically, how CENTURY 21 is adopting social media as a core marketing strategy.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document discusses social network marketing. It notes that the internet has become fundamental for information and buying decisions. Research for commercial purposes is growing online. It presents natural referencing and paid referencing as solutions for visibility, with natural referencing requiring more time and abilities. Paid referencing can provide optimal visibility. The document promotes a social network marketing service that ensures commercial visibility internationally for 200 euros per year.
10 Mobile and Social Media Marketing TipsMatt Gentile
This document provides 10 tips for marketing to mobile and social consumers. It notes that 75% of adults access social media via mobile and 62% own a smartphone. The tips include using location-based services, marketing through video, cultivating relationships on Facebook, being consistent in posting, and focusing on personal branding instead of trying to do all marketing activities. The goal is to leverage social platforms like Facebook to generate real estate referrals and sales.
Rick Davidson, the president and CEO of Century 21 Real Estate, is leading a team of seven other real estate professionals on a climbing expedition in Alaska to raise funds for Easter Seals and Big Brothers Big Sisters. They will attempt to scale Mount Eldridge and Explorers Peak over eight days, living in base camps between climbs. This will be Davidson's first time climbing in Alaska, though he has experience climbing in other areas, and uses climbing to push his physical limits while raising money for charity. The climbs will begin at midnight to take advantage of the dusk lighting and last until the following afternoon, with the team communicating their progress on Facebook and Twitter.
When it comes to Microsoft .NET-connected development, more and more frameworks are entering the market, both from Microsoft and from open source. Think of ASP.NET MVC, Castle, Windows Workflow Foundation (WF), Entity Framework, Unity, Linq2SQL, ADO.NET Data Services, Windows Communication Foundation (WCF), nHibernate, Spring.NET, CSLA, NUnit, Enterprise Library, MEF or ADF.
Once you apply one or more frameworks to a project, the trouble begins. What if you require features that aren’t implemented in the framework? What if you decide that another framework would have been better and want to switch halfway through your project? What if the author of your favorite open source framework suddenly stops developing? What if the framework contains bugs or omissions? And what if a new version of the framework is released that is implemented differently?
These and many more everyday problems can bring your project a halt, or at least require serious refactoring. During this highly interactive talk, Sander Hoogendoorn, chief architect of Capgemini’s agile Accelerated Delivery Platform and member of Microsoft’s Partner Advisory Council .NET, demonstrates pragmatic architectures and patterns that will help your projects avoid framework issues and to keep code independent of framework choices. Sander presents models of layered architectures, and looks at applying bridge patterns, managers-providers, dependency injection, descriptors and layer super-types, accompanied by lots of demos and (bad) code examples using blocks from Microsoft’s Enterprise Library, NHibernate, Log4Net, and the Entity Framework.
Join this interactive discussion to share your experience of improving the structure and quality of your software architecture and code, and to discuss how to avoid common pitfalls of applying frameworks to .NET software development.
The attached cover and article were featured in the July 2011 edition of Real Estate magazine. The cover goes directly to the brand's marketing campaign CENTURY 21 Agents: Smarter, Bolder, Faster. The feature article provides an exclusive one on one interview with Rick Davidson, president and CEO of Century 21 Real Estate LLC, the world's largest real estate franchise sales organization.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
The document discusses best practices for digital reputation management and social media marketing. It covers topics like managing your online presence and brand, personal branding, content saturation indexing to determine how saturated an area is with content, and the benefits of different types of digital advertising like search and display. Specific tactics covered include using video marketing through platforms like YouTube and Videolicious, using Adwords Express for search advertising, and measuring the success of digital marketing efforts. The overall message is on how real estate professionals can use social media to build their brand and manage their online reputation.
The document outlines a momentum development plan for 2012 that includes:
1) Producing and marketing single products and business management models in the first 180 days.
2) Launching a communicate pack and technology pack to improve business performances, along with a free wor(l)d program.
3) Introducing pro affiliate, master affiliate, and master technology levels of access to generate commissions and bonuses.
The plan aims to recruit 100,000 masters by 2012 by leveraging relationship marketing, new telecommunication systems, and business management tools.
The document discusses several challenges facing IT departments in enterprises today: energy efficiency due to inefficient data centers, day-to-day device management, ensuring security across all locations, regulatory compliance, providing access to data and applications anywhere and anytime, and disaster recovery/business continuity. It then provides recommendations for addressing these challenges through server and desktop virtualization, using different virtualization technologies tailored for different user types, and adopting "green" computing practices.
The document discusses the history and development of chocolate over centuries. It details how cocoa beans were first used as currency by the Maya and Aztecs before being introduced to Europe in the 16th century. The document then explains how chocolate became popularized as a drink in Europe in the 17th century and how its production and consumption expanded globally over subsequent centuries.
Century 21 is pulling all of its national TV advertising for 2009 and shifting those funds entirely to online advertising efforts. Research showed that online advertising led to a 237% increase in property leads for its brokers while lowering the cost per lead by 62% compared to 2007. The real estate company will work with its media agency Beyond Interaction to spread advertising across search, display, and enhanced property listings online to generate more qualified leads for its brokers in a targeted and efficient manner.
CENTURY 21 Social Marketing Recognized in NY Times FeatureMatt Gentile
Brands like Coca-Cola, Pampers, and Johnson & Johnson congratulated the royal family on the birth of Prince George through social media posts that extended existing ad campaigns. While the reactions were mixed, the brands aimed to celebrate the occasion without overtly promoting products. Advertising experts noted it is risky for brands to try too hard to sell products during such cultural moments and recommend focusing on branding instead. Data showed huge interest in discussions around the royal baby on social media.
Century 21 real estate ceo climbs for a cause inman newsMatt Gentile
Rick Davidson, the president and CEO of Century 21 Real Estate, is leading a team of seven other real estate professionals on a climbing expedition in Alaska to raise funds for Easter Seals and Big Brothers Big Sisters. They will attempt to scale Mount Eldridge and Explorers Peak over eight days, living in base camps between climbs. This will be Davidson's first time climbing in Alaska, though he has experience climbing in other areas, and uses climbing to push his physical limits while raising money for charity. The climbs will begin at midnight to take advantage of the dusk lighting and last until the following afternoon, with the team updating their progress online.
CENTURY 21Social Media Initiatives 2010Matt Gentile
I had an opportunity to speak to a crowd of about 250 at the Graduate Center for the City University of NY yesterday morning for the Business Development Institute\'s conference on Social Media and the Enterprise. Specifically, how CENTURY 21 is adopting social media as a core marketing strategy.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document discusses social network marketing. It notes that the internet has become fundamental for information and buying decisions. Research for commercial purposes is growing online. It presents natural referencing and paid referencing as solutions for visibility, with natural referencing requiring more time and abilities. Paid referencing can provide optimal visibility. The document promotes a social network marketing service that ensures commercial visibility internationally for 200 euros per year.
10 Mobile and Social Media Marketing TipsMatt Gentile
This document provides 10 tips for marketing to mobile and social consumers. It notes that 75% of adults access social media via mobile and 62% own a smartphone. The tips include using location-based services, marketing through video, cultivating relationships on Facebook, being consistent in posting, and focusing on personal branding instead of trying to do all marketing activities. The goal is to leverage social platforms like Facebook to generate real estate referrals and sales.
Rick Davidson, the president and CEO of Century 21 Real Estate, is leading a team of seven other real estate professionals on a climbing expedition in Alaska to raise funds for Easter Seals and Big Brothers Big Sisters. They will attempt to scale Mount Eldridge and Explorers Peak over eight days, living in base camps between climbs. This will be Davidson's first time climbing in Alaska, though he has experience climbing in other areas, and uses climbing to push his physical limits while raising money for charity. The climbs will begin at midnight to take advantage of the dusk lighting and last until the following afternoon, with the team communicating their progress on Facebook and Twitter.
When it comes to Microsoft .NET-connected development, more and more frameworks are entering the market, both from Microsoft and from open source. Think of ASP.NET MVC, Castle, Windows Workflow Foundation (WF), Entity Framework, Unity, Linq2SQL, ADO.NET Data Services, Windows Communication Foundation (WCF), nHibernate, Spring.NET, CSLA, NUnit, Enterprise Library, MEF or ADF.
Once you apply one or more frameworks to a project, the trouble begins. What if you require features that aren’t implemented in the framework? What if you decide that another framework would have been better and want to switch halfway through your project? What if the author of your favorite open source framework suddenly stops developing? What if the framework contains bugs or omissions? And what if a new version of the framework is released that is implemented differently?
These and many more everyday problems can bring your project a halt, or at least require serious refactoring. During this highly interactive talk, Sander Hoogendoorn, chief architect of Capgemini’s agile Accelerated Delivery Platform and member of Microsoft’s Partner Advisory Council .NET, demonstrates pragmatic architectures and patterns that will help your projects avoid framework issues and to keep code independent of framework choices. Sander presents models of layered architectures, and looks at applying bridge patterns, managers-providers, dependency injection, descriptors and layer super-types, accompanied by lots of demos and (bad) code examples using blocks from Microsoft’s Enterprise Library, NHibernate, Log4Net, and the Entity Framework.
Join this interactive discussion to share your experience of improving the structure and quality of your software architecture and code, and to discuss how to avoid common pitfalls of applying frameworks to .NET software development.
The attached cover and article were featured in the July 2011 edition of Real Estate magazine. The cover goes directly to the brand's marketing campaign CENTURY 21 Agents: Smarter, Bolder, Faster. The feature article provides an exclusive one on one interview with Rick Davidson, president and CEO of Century 21 Real Estate LLC, the world's largest real estate franchise sales organization.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
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Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Dennis White - Drive Traffic Using Article Marketing
1. BUILDING TRAFFIC WITH ARTICLE
MARKETING
WWW.THESLIDESHARESECRET.INFO
If you want to really make your article SELL then you've got
to craft the perfect RESOURCE BOX. This is the author bio
that is below your article body and It's also known as your
SIG (short for SIGnature).
Here are the essential items that should be in your
RESOURCE BOX:
Your Name: You'd be amazed at how many folks forget to
•
include their name in the RESOURCE BOX. Your name
and optional title should be the first thing in your resource
box.
Your Website Address: in valid URL form. Example:
•
http://Your-Company-Name.com/
Your Elevator Pitch: This is 1 to 3 sentences that
•
encapsulates the essence of what makes you and your
offering unique. Also known as your USP (Unique Selling
Proposition).
Your Call To Action: You've got them warmed up and
•
2. now it's time to lead them to BUY from you or visit your
website. This is where you Ask For The Sale. Best to
only give (1) specific call to action.
Here are some optional items you could include in your
RESOURCE BOX:
Your Ezine Subscription Address: While getting your
•
interested visitor to surf your website is nice, capturing
their email address can help you begin the
confidence/trust process. If you're going to do this
strategy, include a URL for your ezine subscription
address and do not use an email address for the join
address.
Your Contact Information: Such as your business phone
•
number or how to reach you for interviews or your press/
media kit. Keep in mind that article marketing is a timeless
strategy and you may not have an easy ability to retract
what you put in your article once it hits major distribution.
A Free Report: This could also be part of your call to
•
action or your free bonus report that further enhances
your credibility as the expert on the topic of your article.
Your email autoresponder: I'm not a big fan of this
•
strategy due to the fact that spammers will text-extract
your autoresponder address and add it to their spam list.
Perhaps this strategy was best for the 1990's and has
now run its course.
An anchor URL that is related to one keyword or
•
3. keyword phrase that you want to build SEO strength
for. Example: if I wanted to build search engine
relevance/strength for the term Article Marketing, I'd link
up that term in my resource box to my website. This is an
intermediate to advanced level strategy and should not be
abused by over-doing it. Keep it simple.
•
What NOT to include in your RESOURCE BOX:
• A listing of every website you own. There is no faster way
to dilute your credibility than by posting a half dozen
irrelevant URLs that have nothing to do with each other.
Best to only post ONE URL that is related to the topic of
your article.
A listing of every accomplishment you've achieved to
•
date. No one cares. Keep your resource box brief and to
the point. Yes, your resource box should be benefit
oriented so that the reader finds value in reading it rather
than your ego being justified.
Advertisements or pitches for products that are not
•
relevant to the topic of your article.
Keep the size of your resource box so that it's no larger
•
than 20% of your total article size. Too often I see
resource boxes that are 50% of the size of the total article
and this is abusive.
Your Perfect Resource Box Conclusion:
4. The BODY of your article is where you GIVE and the
RESOURCE BOX is where you get to TAKE for your article
marketing gift of information. The resource box is the
currency of payment you receive for giving away your article.
Be sure to include your name, website address, your unique
selling proposition as briefly as possible and a simple call to
action.
WWW.THESLIDESHARESECRET.INFO