Demographics
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Demographics provide essential information for companies about their target audiences, including attributes like age, income, gender, and location. This data helps businesses understand who is most interested in their products and position their brands accordingly. For example, Mercedes-Benz appeals primarily to older, wealthier males. Collecting and analyzing demographic data allows companies to focus their marketing efforts on the clients most likely to be enthusiastic buyers.
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我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
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Demographics
- 2. What are “Demographics”? Demographics are widely used metrics to determine who, what age, income level and geographical area a product is suitable for. “statistical data relating to the population and particular groups within it”. (Dictionary)
- 4. Why are they important? They are important to companies to measure how “well” their product is preforming. They use demographics to see who a product is best for, who can purchase it and if it would be interesting to their age group. The Demographics are the “Audience” of a product. Think of Mercedes-Benz, they appeal to the higher end, upper class consumer.
- 5. Why they are important continued… ● Demographic data is used by businesses to help them understand the characteristics of the people who buy their products and services. ● With demographics, you can see who your brand appeals to the most by age, location, gender, job title, income and hundreds of other variables. ● With the right demographic data, you can spend more marketing to your most enthusiastic clients and stop spending to reach those who aren't interested. (Business News Daily)
- 6. Positioning We all know by know that a company has to “Position” a product in order to successfully market it. This is where Demographics come into the picture.
- 7. Positioning… It determines who you are as a BUSINESS. WHO is your ideal target customer? ● Differentiate yourself from the Competitors. ... ● Making developments and pricing decisions. ...
- 8. Who buys a Mercedes-Benz??? Going back to the example I mentioned earlier, According to Mercedes-Benz, 64 percent of its buyers are male, 64 percent college-educated, 63 percent in a professional or managerial position, 81 percent married and the median age is 48 and median income $119,500. This is a prime example of Demographics in Action… I am fascinated by demographics and how accurate they are.
- 9. Age group? Another classic…Who buys a specific product? Brands major product offerings are for upper middle class and middle-income class groups. Also, customer groups on the basis of Gender and Age have been marked by the company so that it can target with products as per their life stage. Products offered by Pond’s is mainly targeted at mass market and has been positioned as soft and gentle moisturizing nature products.
- 10. Bottom Line? A Company has to have an effective DEMOGRAPHIC strategy in order to run a successful business. Without it, you don’t have a successful product. Without this you cannot run a successful marketing plan.