This document profiles new affluent workers and outlines their key characteristics including music, fashion, hobbies, purchases, aspirations and typical occupations. It notes their aspirations include seeing concerts and gigs, playing instruments, forming a band, traveling the world, meeting famous musicians, and obtaining backstage passes or tattoos. Their typical occupations as teens include college, apprenticeships, and service jobs, while as adults they may pursue design, engineering, construction or continue education through apprenticeships or university.