The document discusses integrated marketing and the importance of integrating different aspects of the marketing mix. It provides five key steps for ensuring an integrated customer experience: 1) Identifying customers and prospects through psychographics, sociographics, and ethnographics; 2) Estimating the value of customers; 3) Planning communication messages and incentives; 4) Estimating return on customer investment; 5) Evaluation and future planning. It also provides examples of integrated marketing campaigns from companies like Geico, Coldwell Banker, BreakingPoint, and Pampers.
A empresa de tecnologia anunciou um novo smartphone com câmera aprimorada, maior tela e bateria de longa duração. O dispositivo também possui processador mais rápido e armazenamento expansível. O novo modelo será lançado em outubro por um preço inicial de US$799.
Creating and Planning Content for Responsive Web DesignsGeorgiana Cohen
The document discusses planning content for responsive web designs. It notes that content goals are more important than ever and there is no single container or answer. Content and design should work together (like BFFs). Structured content with standards-compliant metadata allows information to be separated from design, making it nimble and able to take different forms across devices. Writers must think differently to craft content that can be delivered meaningfully across various screens.
Keynote presentation to the Transmedia Living Lab, Madrid sponsored by Telefonica.
The presentation introduces a methodology for participatory storytelling and illustrates with examples from my work a
A empresa de tecnologia anunciou um novo smartphone com câmera aprimorada, maior tela e melhor desempenho. O dispositivo também possui recursos adicionais de inteligência artificial e segurança de dados aprimorados. O lançamento do novo smartphone está programado para o final deste ano.
Demand Generation Director Resume ✦✦ Liana "Li" EvansLiana "Li" Evans
I'm a data driven, innovative digital marketing executive, business intelligence analyst, demand generation consultant, sales & relationship engagement manger and published author. My experience includes both both in-house & agency environments and I seek out opportunities that empower me to utilize & combine my online marketing expertise with my extensive technical background.
I create winning marketing & measurement strategies for clients, manage projects with international teams and develop and cultivate relationships with my clients that range from multi-million dollar companies (Fortune 100), government agencies and also smaller businesses.
I design technical and digital marketing architecture, marketing strategies, social and citizen engagement implementations and consumer web engagement measurement programs that integrate online, offline, inbound & mobile marketing initiatives for such companies as QVC, Comcast, American Airlines, Oi, Globo, E! Latin America, Kimpton Hotels, AmeriGas, Drs. Foster & Smith, NADA, and JW Pepper as well as government agencies such as Army & Air Force Field Exchange and the Canadian Government.
I have the talent and expertise to work with marketing technologies channel partners, such as Adobe and Tealium, to develop business opportunities with potential clients involving SaaS online marketing technologies such as Analytics, Personalization, Tag Management Systems, Social Media, Pay Per Click, Content Management, Public Relations, CRM, CMS and more. I work effectively & efficiently in an environment that allows for the use of a deep technical and marketing skill set.
Visit my website for more information: http://lianaevans.com
How The Heck Do I Do Social Media Marketing - A Basic 101 LessonLiana "Li" Evans
Wondering how the heck to get started in Social Media Marketing? What are the basics you need to know before diving in with the sharks that swim in these social media waters? View this presentation!
This was a solo presentation given at Search Engine Strategies in New York in March 2010. This session covered the basics of social media, things too look out for, things to do and not to do, what goes into a strategy and how different types of social media communities relate to the types of people that are present in social media.
Check out http://www.socialconversations.com for more!
The document discusses integrated marketing and the importance of integrating different aspects of the marketing mix. It provides five key steps for ensuring an integrated customer experience: 1) Identifying customers and prospects through psychographics, sociographics, and ethnographics; 2) Estimating the value of customers; 3) Planning communication messages and incentives; 4) Estimating return on customer investment; 5) Evaluation and future planning. It also provides examples of integrated marketing campaigns from companies like Geico, Coldwell Banker, BreakingPoint, and Pampers.
A empresa de tecnologia anunciou um novo smartphone com câmera aprimorada, maior tela e bateria de longa duração. O dispositivo também possui processador mais rápido e armazenamento expansível. O novo modelo será lançado em outubro por um preço inicial de US$799.
Creating and Planning Content for Responsive Web DesignsGeorgiana Cohen
The document discusses planning content for responsive web designs. It notes that content goals are more important than ever and there is no single container or answer. Content and design should work together (like BFFs). Structured content with standards-compliant metadata allows information to be separated from design, making it nimble and able to take different forms across devices. Writers must think differently to craft content that can be delivered meaningfully across various screens.
Keynote presentation to the Transmedia Living Lab, Madrid sponsored by Telefonica.
The presentation introduces a methodology for participatory storytelling and illustrates with examples from my work a
A empresa de tecnologia anunciou um novo smartphone com câmera aprimorada, maior tela e melhor desempenho. O dispositivo também possui recursos adicionais de inteligência artificial e segurança de dados aprimorados. O lançamento do novo smartphone está programado para o final deste ano.
Demand Generation Director Resume ✦✦ Liana "Li" EvansLiana "Li" Evans
I'm a data driven, innovative digital marketing executive, business intelligence analyst, demand generation consultant, sales & relationship engagement manger and published author. My experience includes both both in-house & agency environments and I seek out opportunities that empower me to utilize & combine my online marketing expertise with my extensive technical background.
I create winning marketing & measurement strategies for clients, manage projects with international teams and develop and cultivate relationships with my clients that range from multi-million dollar companies (Fortune 100), government agencies and also smaller businesses.
I design technical and digital marketing architecture, marketing strategies, social and citizen engagement implementations and consumer web engagement measurement programs that integrate online, offline, inbound & mobile marketing initiatives for such companies as QVC, Comcast, American Airlines, Oi, Globo, E! Latin America, Kimpton Hotels, AmeriGas, Drs. Foster & Smith, NADA, and JW Pepper as well as government agencies such as Army & Air Force Field Exchange and the Canadian Government.
I have the talent and expertise to work with marketing technologies channel partners, such as Adobe and Tealium, to develop business opportunities with potential clients involving SaaS online marketing technologies such as Analytics, Personalization, Tag Management Systems, Social Media, Pay Per Click, Content Management, Public Relations, CRM, CMS and more. I work effectively & efficiently in an environment that allows for the use of a deep technical and marketing skill set.
Visit my website for more information: http://lianaevans.com
How The Heck Do I Do Social Media Marketing - A Basic 101 LessonLiana "Li" Evans
Wondering how the heck to get started in Social Media Marketing? What are the basics you need to know before diving in with the sharks that swim in these social media waters? View this presentation!
This was a solo presentation given at Search Engine Strategies in New York in March 2010. This session covered the basics of social media, things too look out for, things to do and not to do, what goes into a strategy and how different types of social media communities relate to the types of people that are present in social media.
Check out http://www.socialconversations.com for more!
Learn more about the most common types of dementia from BrightStar Care. For more information on BrightStar Care's person-centered approach to Alzheimer’s and Dementia Care, please visit http://www.brightstarcare.com/alzheimers-dementia-care.
The document discusses common myths about eye health and vision. It provides facts to debunk five myths: 1) Wearing incorrect glasses will not damage your eyesight; 2) Reading in dim light causes eye strain but not permanent damage; 3) Watching TV for long periods or sitting close does not damage eyes; 4) Eating carrots provides vitamin A for good vision but a balanced diet is sufficient; 5) Reading fine print for long periods does not damage or "wear out" eyes but can cause eye strain. Regular eye exams are still important to check for vision problems, especially in children.
The document provides 5 tips for staying safe and beating the heat during the summer months. It emphasizes the importance of staying hydrated, especially for vulnerable groups like the elderly, to avoid heat-related illnesses. Signs of heat exhaustion include heavy sweating, dizziness, and fainting, while heat stroke can be life-threatening with symptoms like a high body temperature and confusion. The tips recommend wearing appropriate clothing, drinking water regularly before feeling thirsty, carrying a water bottle, and eating hydrating foods high in water content like watermelon.
In honor of National Alzheimer’s and Brain Awareness Month, here are some helpful resources to help families that are caring for a loved one with Alzheimer’s disease.
Memory loss that disrupts daily life is one of the most common early signs of Alzheimer's disease. The document outlines 10 warning signs, including challenges with planning or problem-solving, difficulty completing familiar tasks, confusion with time or place, and changes in mood and personality. It is important to look out for these signs, as most people with Alzheimer's are unaware they have the disease. Anyone experiencing possible symptoms should contact their doctor or local Alzheimer's association for support.
In honor of Parkinson's Awareness Month in April, we have put together some of the best resources to help families that are caring for a loved one with Parkinson’s disease.
March is Colorectal Cancer Awareness Month. The document provides information on several helpful resources for colorectal cancer, including organizations that provide support for patients and their families, promote screening and education, and work to find a cure. These resources include the Colon Cancer Alliance, Fight Colorectal Cancer, Chris4Life Colon Cancer Foundation, and information from the CDC and National Cancer Institute on screening and risk assessment tools.
According to the Alzheimer's Association website more than 5 million Americans are living with Alzheimer's. The disease deeply affects patients and caregivers.
This document provides information about the flu shot and answers common questions. It explains that this year's flu shot protects against four flu virus strains, including H1N1, and that a high-dose vaccine is available for seniors. It recommends that everyone over 6 months get vaccinated annually as the flu virus evolves quickly. Those at high risk for complications, like pregnant women, young children, and seniors, should especially ensure vaccination.
If your loved one has COPD, there is plenty you can do to help. Here are some things you can do as a family caregiver to make your loved one’s life easier.
National Safety Month: Keeping aging loved ones safe at homeBrightStar Care
National Safety Month aims to educate families on keeping aging loved ones safe at home. Falls are common among older adults, with over a third falling each year, but less than half discuss this with their doctor. BrightStar Care provides tips to make key areas of the home safer, such as installing grab bars in bathrooms, using non-slip mats, and ensuring good lighting. A checklist is offered to review safety in the kitchen, bathroom, bedroom and outside areas. Resources are available to help prevent falls and locate quality in-home care.
The document discusses the importance for caregivers to recognize their own need for rest and accept help from others. It states that caregivers who are willing to lose their independence and give to others will have more to give. It encourages caregivers to "stop, look and listen" - to pay attention to others around them who may need help as isolation can lead to health issues. Real strength comes from community and helping others.
8 Surprising Reasons To Meditate 40 Minutes A Day That Can Change Your Life.pptxHolistified Wellness
We’re talking about Vedic Meditation, a form of meditation that has been around for at least 5,000 years. Back then, the people who lived in the Indus Valley, now known as India and Pakistan, practised meditation as a fundamental part of daily life. This knowledge that has given us yoga and Ayurveda, was known as Veda, hence the name Vedic. And though there are some written records, the practice has been passed down verbally from generation to generation.
Learn more about the most common types of dementia from BrightStar Care. For more information on BrightStar Care's person-centered approach to Alzheimer’s and Dementia Care, please visit http://www.brightstarcare.com/alzheimers-dementia-care.
The document discusses common myths about eye health and vision. It provides facts to debunk five myths: 1) Wearing incorrect glasses will not damage your eyesight; 2) Reading in dim light causes eye strain but not permanent damage; 3) Watching TV for long periods or sitting close does not damage eyes; 4) Eating carrots provides vitamin A for good vision but a balanced diet is sufficient; 5) Reading fine print for long periods does not damage or "wear out" eyes but can cause eye strain. Regular eye exams are still important to check for vision problems, especially in children.
The document provides 5 tips for staying safe and beating the heat during the summer months. It emphasizes the importance of staying hydrated, especially for vulnerable groups like the elderly, to avoid heat-related illnesses. Signs of heat exhaustion include heavy sweating, dizziness, and fainting, while heat stroke can be life-threatening with symptoms like a high body temperature and confusion. The tips recommend wearing appropriate clothing, drinking water regularly before feeling thirsty, carrying a water bottle, and eating hydrating foods high in water content like watermelon.
In honor of National Alzheimer’s and Brain Awareness Month, here are some helpful resources to help families that are caring for a loved one with Alzheimer’s disease.
Memory loss that disrupts daily life is one of the most common early signs of Alzheimer's disease. The document outlines 10 warning signs, including challenges with planning or problem-solving, difficulty completing familiar tasks, confusion with time or place, and changes in mood and personality. It is important to look out for these signs, as most people with Alzheimer's are unaware they have the disease. Anyone experiencing possible symptoms should contact their doctor or local Alzheimer's association for support.
In honor of Parkinson's Awareness Month in April, we have put together some of the best resources to help families that are caring for a loved one with Parkinson’s disease.
March is Colorectal Cancer Awareness Month. The document provides information on several helpful resources for colorectal cancer, including organizations that provide support for patients and their families, promote screening and education, and work to find a cure. These resources include the Colon Cancer Alliance, Fight Colorectal Cancer, Chris4Life Colon Cancer Foundation, and information from the CDC and National Cancer Institute on screening and risk assessment tools.
According to the Alzheimer's Association website more than 5 million Americans are living with Alzheimer's. The disease deeply affects patients and caregivers.
This document provides information about the flu shot and answers common questions. It explains that this year's flu shot protects against four flu virus strains, including H1N1, and that a high-dose vaccine is available for seniors. It recommends that everyone over 6 months get vaccinated annually as the flu virus evolves quickly. Those at high risk for complications, like pregnant women, young children, and seniors, should especially ensure vaccination.
If your loved one has COPD, there is plenty you can do to help. Here are some things you can do as a family caregiver to make your loved one’s life easier.
National Safety Month: Keeping aging loved ones safe at homeBrightStar Care
National Safety Month aims to educate families on keeping aging loved ones safe at home. Falls are common among older adults, with over a third falling each year, but less than half discuss this with their doctor. BrightStar Care provides tips to make key areas of the home safer, such as installing grab bars in bathrooms, using non-slip mats, and ensuring good lighting. A checklist is offered to review safety in the kitchen, bathroom, bedroom and outside areas. Resources are available to help prevent falls and locate quality in-home care.
The document discusses the importance for caregivers to recognize their own need for rest and accept help from others. It states that caregivers who are willing to lose their independence and give to others will have more to give. It encourages caregivers to "stop, look and listen" - to pay attention to others around them who may need help as isolation can lead to health issues. Real strength comes from community and helping others.
8 Surprising Reasons To Meditate 40 Minutes A Day That Can Change Your Life.pptxHolistified Wellness
We’re talking about Vedic Meditation, a form of meditation that has been around for at least 5,000 years. Back then, the people who lived in the Indus Valley, now known as India and Pakistan, practised meditation as a fundamental part of daily life. This knowledge that has given us yoga and Ayurveda, was known as Veda, hence the name Vedic. And though there are some written records, the practice has been passed down verbally from generation to generation.
Histololgy of Female Reproductive System.pptxAyeshaZaid1
Dive into an in-depth exploration of the histological structure of female reproductive system with this comprehensive lecture. Presented by Dr. Ayesha Irfan, Assistant Professor of Anatomy, this presentation covers the Gross anatomy and functional histology of the female reproductive organs. Ideal for students, educators, and anyone interested in medical science, this lecture provides clear explanations, detailed diagrams, and valuable insights into female reproductive system. Enhance your knowledge and understanding of this essential aspect of human biology.
10 Benefits an EPCR Software should Bring to EMS Organizations Traumasoft LLC
The benefits of an ePCR solution should extend to the whole EMS organization, not just certain groups of people or certain departments. It should provide more than just a form for entering and a database for storing information. It should also include a workflow of how information is communicated, used and stored across the entire organization.
Kosmoderma Academy, a leading institution in the field of dermatology and aesthetics, offers comprehensive courses in cosmetology and trichology. Our specialized courses on PRP (Hair), DR+Growth Factor, GFC, and Qr678 are designed to equip practitioners with advanced skills and knowledge to excel in hair restoration and growth treatments.
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Osteoporosis - Definition , Evaluation and Management .pdfJim Jacob Roy
Osteoporosis is an increasing cause of morbidity among the elderly.
In this document , a brief outline of osteoporosis is given , including the risk factors of osteoporosis fractures , the indications for testing bone mineral density and the management of osteoporosis
Cell Therapy Expansion and Challenges in Autoimmune DiseaseHealth Advances
There is increasing confidence that cell therapies will soon play a role in the treatment of autoimmune disorders, but the extent of this impact remains to be seen. Early readouts on autologous CAR-Ts in lupus are encouraging, but manufacturing and cost limitations are likely to restrict access to highly refractory patients. Allogeneic CAR-Ts have the potential to broaden access to earlier lines of treatment due to their inherent cost benefits, however they will need to demonstrate comparable or improved efficacy to established modalities.
In addition to infrastructure and capacity constraints, CAR-Ts face a very different risk-benefit dynamic in autoimmune compared to oncology, highlighting the need for tolerable therapies with low adverse event risk. CAR-NK and Treg-based therapies are also being developed in certain autoimmune disorders and may demonstrate favorable safety profiles. Several novel non-cell therapies such as bispecific antibodies, nanobodies, and RNAi drugs, may also offer future alternative competitive solutions with variable value propositions.
Widespread adoption of cell therapies will not only require strong efficacy and safety data, but also adapted pricing and access strategies. At oncology-based price points, CAR-Ts are unlikely to achieve broad market access in autoimmune disorders, with eligible patient populations that are potentially orders of magnitude greater than the number of currently addressable cancer patients. Developers have made strides towards reducing cell therapy COGS while improving manufacturing efficiency, but payors will inevitably restrict access until more sustainable pricing is achieved.
Despite these headwinds, industry leaders and investors remain confident that cell therapies are poised to address significant unmet need in patients suffering from autoimmune disorders. However, the extent of this impact on the treatment landscape remains to be seen, as the industry rapidly approaches an inflection point.
The skin is the largest organ and its health plays a vital role among the other sense organs. The skin concerns like acne breakout, psoriasis, or anything similar along the lines, finding a qualified and experienced dermatologist becomes paramount.
2. Dementia affects the memory and the ability to work things out.
Coping with money is often an early difficulty.
Later on, as the illness progresses, money and legal matters can
become harder to manage.
You worked hard to gather assets to take you
through retirement. Dementia may require you
rethink your priorities.
3. At first, the changes are slight. The person becomes forgetful and
likely to repeat things.
• She may behave in unusual ways.
• She may be inwardly worried that she is losing control.
• Some people may become withdrawn and depressed, or agitated.
• Some may lose interest in life and find it hard to make day-to-day
plans, and some may have problems handling money.
• These early changes may be noticed only by close family and
friends.
4. As the illness goes on, the changes are greater. Memory problems
get worse. The person may begin to:
• Forget names of family or friends
• Repeat questions over and over again
• Not eat properly
• Neglect personal care
• Find it hard to grasp what is said
• Be hard to understand at times, losing track of what she is saying
• Become angry or upset quickly
• See or hear things that are not there
• Have difficulty managing housework, food preparation, activities,
interests or work
• Need help with everyday tasks such as bathing and dressing
• Need help with handling money
5. • In the later stages of dementia they may be very confused.
• Often they may not recognize even close family members.
• They will need a great deal of help, for
example with eating, washing, bathing
and using the toilet.
• Her speech may make little sense and
she may not understand other people.
• Their personality may have changed
greatly, but they may remain physically
well for a long time.
6. 1
People with dementia often say that
the ability to manage money is one of
the first skills to go.
7. 2
Making plans for your financial and personal welfare as soon as
possible after your diagnosis is very important. Later on in your
illness you may no longer be able to make certain arrangements.
8. 3
You can use powers of attorney to appoint someone you trust to
look after your financial affairs and/or your personal welfare.
9. 4
If you want, you can have different people look after your
financial affairs and your personal welfare. Many people prefer to
use an attorney to draw up a power of attorney but you can ‘do it
yourself’. In the State of Texas the Department of State Health
Services (DADS) has a Legal Planning web site geared towards
Alzheimer’s disease and dementia patients.
10. The happiest of people don’t necessarily have the best of
everything; they just make the most of everything that comes
along their way.
11. 5
Having a power of attorney in place
doesn’t mean you can no longer make
any decisions for yourself.
If you need help maintaining your
independence don’t hesitate to
ask for help.
12. 6
• You can also set out your wishes about
your future care and medical treatment
with a health care directive.
• These advance directives include Texas
Directive to Physicians and Family or
Surrogates (formerly called Living Will)
and the Texas Medical Power of
Attorney (formerly called durable
power of attorney for healthcare).
• The DADS website also has information
concerning these documents.
13. 7
If you haven’t made a will or it has been
some time since you reviewed an
existing will, it is a good idea to do it
while you are able – no-one else can do
that for you.
14. 8
Many people worry about being forced to sell their house and
other assets if they need care and run out of money. It can be
possible to protect some assets for family but advanced planning
is very important. (Cont.)
15. 8
• An attorney can help you do this planning but you need to seek
advice very early in the process.
• There is a five year look back period for financial transactions so
you need to seek advice well before you may need services.
16. 9
Before you consider giving away your
house or other property you need to get
professional advice as you may not be
protecting anything as Medicaid has a
60 month look back period where your
finances are analyzed and if assets have
been disposed of it can be disqualifying.
Again, see the advice of an attorney
early in the process.
17. 10 You can simplify your financial arrangements by paying bills by
direct debit or standing order and getting benefits and pensions
deposited directly into your bank account.
18. In the best of circumstances, loved ones
can gently intervene before small financial
mistakes escalate into a much bigger
problems.
But family members and other individuals
who take on the role of financial guardians
need to thoughtfully consider their
approach.
19. We recommend everyone discuss these types of issues with loved
ones and guardians while everyone has all their faculties, this helps
to minimize conflicts down the road.
• If you’re nearing retirement age, who should be entrusted with
handling your finances?
• What about your care?
• How will you pay for it all?
Imagine a worse case scenario then investigate long-term care insurance
and speak with an elder law attorney that specializes in asset protection
so you know how you want to handle issues if they arise.
20. If you want to stay in your home there are many services that can
help. BrightStar provides:
In-Home Companionship and Care Services
• Conversation and Companionship
• Meal Preparation
• Laundry
• Light Housekeeping
• Grocery Shopping/Errands
• Incidental Transportation
• Medication Reminders
• Grooming Guidance
• Live-In Services
• 24-Hour Care
• Respite Care or Relief for Family
21. Personal Care Services
• Bathing, Grooming and Hygiene
• Mobility Assistance
• Transferring and Positioning
• Toileting and Incontinence Care
• Feeding and Special Diet
Specialized Care Services
• Dementia Care
• End-of-Life Care
22. Find Quality Care Now
Locate a BrightStar Near You!
Find a location in the US
Find a location in Canada