Dell created a presence in Second Life to promote real-world events and products, drive traffic to their main website, and provide educational seminars. While early events were successful at attracting visitors, Dell recognized they needed a more continuous interactive presence. They began holding regular "office hours" with Dell employees in-world and searching for new activities to engage visitors beyond just purchasing computers.

1. Dell in Second Life Laura P. Thomas Corporate Content Manager DELL CONFIDENTIAL

2. Why Did Dell Come to SL? DELL CONFIDENTIAL

3. November 14, 2007 DELL CONFIDENTIAL

4. Integration DELL CONFIDENTIAL In the country selector of the dell.com home page Or directly at dell.com/secondlife From there, you can teleport directly if you are already a resident, or you can start the process to open a new Second Life account.

5. Events Drive Traffic DELL CONFIDENTIAL

8. Movie Co-Promotion DELL CONFIDENTIAL

9. Product Launch DELL CONFIDENTIAL

10. But, You Need More DELL CONFIDENTIAL

12. Office Hours DELL CONFIDENTIAL