Dell Direct was founded in 1984 and uses a direct-to-customer model to provide low prices, faster customization, and superior customer service through technological innovation, operational efficiency, and a sustainable supply chain. The company faces challenges from rapid technological changes, supplier dependency, just-in-time challenges, and sustainability concerns but addresses these through customer focus, an agile and resilient supply chain, and continuous improvement to adapt to market changes and diversify its offerings.

1. Dell Direct
Model

2. Introduction
• Founded in 1984
• Direct-to-Customer Model
• Low Prices , Faster Customization
& Superior Customer Service.

3. Technological Environment

4. Challenges
• Rapid Technological Changes
• Dependency on Suppliers
• Just-In-Time (JIT) Challenges
• Sustainability Concerns

5.  Technological trends
 Operational efficiency
 Innovation
 Sustainable Supply Chain

6. • Customer focus
• Agile and Resilient Supply Chain
• Continuous Improvement
• Dell's ability to adapt to market changes,
diversify its offerings, and expand
internationally solidified its position as a
leading technology company.
Takeaways