Delivering the Bottom Line
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This module illustrates the correlation between Lovemarks and influence on purchase behavior, preference, repeat purchase, intention, margin and ROI, and brand value. For Teaching Notes and supporting material, visit www.lovemarkscampus.com Some topics covered: Validating Lovemarks and measuring emotion; Lovemarks quantitative and qualitative surveys; How do companies that people love perform over time?
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This third module is designed to introduce students to the tools that can be used in the process of developing Lovemarks, specifically the proprietary Lovemap software. These tools can help assess the status of a brand on the Love/Respect Axis and identify areas that need to be strengtened for that brand to progress to Lovemark status.
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For Teaching Notes and supporting materail, visit www.lovemarkscampus.com
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