The Power of Love: Evidence of the Power of Emotional Advertising
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Here are 21 slides of research and results that provide evidence of the effectiveness of emotional advertising.
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The Power of Love
What do Mohandas Ghandi, John Lennon, Jesus Christ, and Bob Marley have in common? They all emphasize love as being the foundation of life. Everybody sings about it, talks about it, and writes about it – but what does love really mean and how can it help you live a better life and create a better world?
When you truly love yourself, you have dignity. You aren’t willing to lie, cheat, steal, or take advantage of others for your benefit. World peace starts with every human being finding deep love for themselves first, and then for each other and our planet.
Is it possible for every human being on this planet to truly love themselves? It's a practical question that allows for people to be hippies and billionaires and still co-exist in a peaceful society. Ultimately, maybe the question is, can the world be at peace until every person is aligned with their heart? And, if that's the case, how can you start making a difference?
Framing Social problems 1
This document provides an introduction to analyzing social problems from a sociological perspective. It discusses key concepts like the sociological imagination, which involves understanding how individual experiences intersect with broader social and historical forces. Personal problems are defined as having causes and solutions within an individual, while social problems have causes linked to social structures. Analyzing problems as either personal or social can lead to very different understandings of their causes and consequences. The document also discusses critical thinking around social problems, including common fallacies to avoid, and defines social problems as social conditions with negative impacts. It notes that perspectives influence how social problems are approached.
EMOTIONAL CONNECTIONS ATTRACT DIGITAL MARKETERS’ BRANDING DOLLARS
New research findings: A 2014 Millward Brown Digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States
The Irrationality of Measuring Brand Performance: Using Fame, Feeling & Fluen...
Coca-Cola deployed a new brand tracking model in Brazil to measure campaign effectiveness in real time during the 2016 Rio Olympics. The model focused on consumers' fast, intuitive thinking and tracked three key metrics: Fame, Feeling, and Fluency. These three heuristics explained 85% of market share. Coca-Cola's brand feelings had a strong correlation with market share and were increased significantly by its highly successful Olympic advertising campaigns, which reached 3 out of 4 people in Brazil and boosted Coca-Cola's association with the Games above all other brands.
Framing Social Problems 2 & 3
This document provides an overview of different theoretical frameworks for analyzing social problems. It discusses sociological paradigms like structural functionalism, conflict theory, and symbolic interactionism. It also covers feminist theory, queer theory, social constructionism, and critical constructionism. Additionally, it outlines normative approaches like human rights frameworks, basic needs approaches, and the human development and capability approach. The document discusses analyzing social problems at different levels from the individual to global scale. It also contrasts micro and macro perspectives. Overall, the document introduces a variety of lenses for examining social problems from a sociological and normative standpoint.
English 52 72 (83 r) –review of emotional appeals
The document summarizes the key topics and agenda covered in an English class. It discusses emotional appeals and logical fallacies. It then provides examples and definitions of different types of emotional appeals commonly used including appeals to authority, fear, patriotism, pity/sympathy, prejudice, tradition, bandwagon, flattery, name calling, ridicule, testimonial, and transfer. It instructs students to practice identifying these appeals by finding examples in ads. It also previews the next logical fallacies topic and introduces the upcoming Essay #3 assignment on analyzing the novel.
Emotional Appeal In Advertising
This document is a paper submitted by Pandya Riva to the Department of English at M.K Bhavnagar University about emotional appeals in advertising. It discusses how advertising appeals are designed to create a positive image for products and how companies use different types of appeals to influence purchasing decisions. It defines emotional appeals as those related to individual needs for products and services or those that influence feelings towards a product. The paper outlines the main types of emotional appeals used in advertising as positive, negative, social, fear, and humor appeals.
Emotion and Advertising: Lessons from the IPA's Effectiveness Week
The Institute of Practitioners in Advertising’s (IPA) Effectiveness Awards are some of the most rigorous and prestigious in the advertising calendar. Hot on the tail of the IPA’s Effectiveness Week, we will shine a light on some of the 2016 winners to understand the secret of their success, creating Fame, Feeling & Fluency for their brands.
Find out how Orlando Wood (Managing Director, BrainJuicer Labs) and Will Headley (Senior Director, BrainJuicer Labs) draw the link between emotional response and brand growth, and to learn from some of the most effective campaigns of today.
Recommended
The Power of Love
What do Mohandas Ghandi, John Lennon, Jesus Christ, and Bob Marley have in common? They all emphasize love as being the foundation of life. Everybody sings about it, talks about it, and writes about it – but what does love really mean and how can it help you live a better life and create a better world?
When you truly love yourself, you have dignity. You aren’t willing to lie, cheat, steal, or take advantage of others for your benefit. World peace starts with every human being finding deep love for themselves first, and then for each other and our planet.
Is it possible for every human being on this planet to truly love themselves? It's a practical question that allows for people to be hippies and billionaires and still co-exist in a peaceful society. Ultimately, maybe the question is, can the world be at peace until every person is aligned with their heart? And, if that's the case, how can you start making a difference?
Framing Social problems 1
This document provides an introduction to analyzing social problems from a sociological perspective. It discusses key concepts like the sociological imagination, which involves understanding how individual experiences intersect with broader social and historical forces. Personal problems are defined as having causes and solutions within an individual, while social problems have causes linked to social structures. Analyzing problems as either personal or social can lead to very different understandings of their causes and consequences. The document also discusses critical thinking around social problems, including common fallacies to avoid, and defines social problems as social conditions with negative impacts. It notes that perspectives influence how social problems are approached.
EMOTIONAL CONNECTIONS ATTRACT DIGITAL MARKETERS’ BRANDING DOLLARS
New research findings: A 2014 Millward Brown Digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States
The Irrationality of Measuring Brand Performance: Using Fame, Feeling & Fluen...
Coca-Cola deployed a new brand tracking model in Brazil to measure campaign effectiveness in real time during the 2016 Rio Olympics. The model focused on consumers' fast, intuitive thinking and tracked three key metrics: Fame, Feeling, and Fluency. These three heuristics explained 85% of market share. Coca-Cola's brand feelings had a strong correlation with market share and were increased significantly by its highly successful Olympic advertising campaigns, which reached 3 out of 4 people in Brazil and boosted Coca-Cola's association with the Games above all other brands.
Framing Social Problems 2 & 3
This document provides an overview of different theoretical frameworks for analyzing social problems. It discusses sociological paradigms like structural functionalism, conflict theory, and symbolic interactionism. It also covers feminist theory, queer theory, social constructionism, and critical constructionism. Additionally, it outlines normative approaches like human rights frameworks, basic needs approaches, and the human development and capability approach. The document discusses analyzing social problems at different levels from the individual to global scale. It also contrasts micro and macro perspectives. Overall, the document introduces a variety of lenses for examining social problems from a sociological and normative standpoint.
English 52 72 (83 r) –review of emotional appeals
The document summarizes the key topics and agenda covered in an English class. It discusses emotional appeals and logical fallacies. It then provides examples and definitions of different types of emotional appeals commonly used including appeals to authority, fear, patriotism, pity/sympathy, prejudice, tradition, bandwagon, flattery, name calling, ridicule, testimonial, and transfer. It instructs students to practice identifying these appeals by finding examples in ads. It also previews the next logical fallacies topic and introduces the upcoming Essay #3 assignment on analyzing the novel.
Emotional Appeal In Advertising
This document is a paper submitted by Pandya Riva to the Department of English at M.K Bhavnagar University about emotional appeals in advertising. It discusses how advertising appeals are designed to create a positive image for products and how companies use different types of appeals to influence purchasing decisions. It defines emotional appeals as those related to individual needs for products and services or those that influence feelings towards a product. The paper outlines the main types of emotional appeals used in advertising as positive, negative, social, fear, and humor appeals.
Emotion and Advertising: Lessons from the IPA's Effectiveness Week
The Institute of Practitioners in Advertising’s (IPA) Effectiveness Awards are some of the most rigorous and prestigious in the advertising calendar. Hot on the tail of the IPA’s Effectiveness Week, we will shine a light on some of the 2016 winners to understand the secret of their success, creating Fame, Feeling & Fluency for their brands.
Find out how Orlando Wood (Managing Director, BrainJuicer Labs) and Will Headley (Senior Director, BrainJuicer Labs) draw the link between emotional response and brand growth, and to learn from some of the most effective campaigns of today.
Priceless Value
Being "Purposed-inspired" fundamentally alters the approach to value enhancement. It switches price to priceless, by providing a unique lift to people's lives.
Start With Respect
Before you start on the road to Lovemarks, you must have Respect. Here are 12 tough question on Respect. Give them your best shot. Make sure you answer on behalf of your business and your brand. For a solid foundation for Respect you need to get an 80 percent pass rate.
All You Need Is Love: Quotes on Brand Love and Lovemarks.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Making meditation a part of a daily routine, even if just 10-15 minutes per day, can have mental and physical health benefits over time by reducing stress levels and promoting relaxation.
Tools of the Trade
This third module is designed to introduce students to the tools that can be used in the process of developing Lovemarks, specifically the proprietary Lovemap software. These tools can help assess the status of a brand on the Love/Respect Axis and identify areas that need to be strengtened for that brand to progress to Lovemark status.
For Teaching Notes and supporting materail, visit www.lovemarkscampus.com
Delivering the Bottom Line
This module illustrates the correlation between Lovemarks and influence on purchase behavior, preference, repeat purchase, intention, margin and ROI, and brand value.
For Teaching Notes and supporting material, visit www.lovemarkscampus.com
Some topics covered: Validating Lovemarks and measuring emotion; Lovemarks quantitative and qualitative surveys; How do companies that people love perform over time?
The Attraction of Lovemarks
This teaching module lays out the foundations of the Lovemarks philosophy. It explains how Mystery, Sensuality and Intimacy can be used to transform a brand into a Lovemark. It also includes plenty of visual aids, examples, stories and quotations to help crystallize the concept of Lovemarks in the minds of students.
For Teaching Notes and supporting material, visit www.lovemarkscampus.com
More Related Content
More from Lovemarks
Priceless Value
Being "Purposed-inspired" fundamentally alters the approach to value enhancement. It switches price to priceless, by providing a unique lift to people's lives.
Start With Respect
Before you start on the road to Lovemarks, you must have Respect. Here are 12 tough question on Respect. Give them your best shot. Make sure you answer on behalf of your business and your brand. For a solid foundation for Respect you need to get an 80 percent pass rate.
All You Need Is Love: Quotes on Brand Love and Lovemarks.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Making meditation a part of a daily routine, even if just 10-15 minutes per day, can have mental and physical health benefits over time by reducing stress levels and promoting relaxation.
Tools of the Trade
This third module is designed to introduce students to the tools that can be used in the process of developing Lovemarks, specifically the proprietary Lovemap software. These tools can help assess the status of a brand on the Love/Respect Axis and identify areas that need to be strengtened for that brand to progress to Lovemark status.
For Teaching Notes and supporting materail, visit www.lovemarkscampus.com
Delivering the Bottom Line
This module illustrates the correlation between Lovemarks and influence on purchase behavior, preference, repeat purchase, intention, margin and ROI, and brand value.
For Teaching Notes and supporting material, visit www.lovemarkscampus.com
Some topics covered: Validating Lovemarks and measuring emotion; Lovemarks quantitative and qualitative surveys; How do companies that people love perform over time?
The Attraction of Lovemarks
This teaching module lays out the foundations of the Lovemarks philosophy. It explains how Mystery, Sensuality and Intimacy can be used to transform a brand into a Lovemark. It also includes plenty of visual aids, examples, stories and quotations to help crystallize the concept of Lovemarks in the minds of students.
For Teaching Notes and supporting material, visit www.lovemarkscampus.com
More from Lovemarks (6)
All You Need Is Love: Quotes on Brand Love and Lovemarks.
All You Need Is Love: Quotes on Brand Love and Lovemarks.