This document summarizes Tony Hsieh's book "Delivering Happiness" and talks about how Zappos' strong company culture has positively influenced other businesses. It shares stories from business owners who visited Zappos and were inspired to focus more on building great company culture at their own businesses. They found that prioritizing culture led to benefits like improved employee retention, satisfaction and customer service. The document highlights how company culture should be the number one priority, not just customer service, as culture drives everything else.

1. DELIVERING HAPPINESS A PATH TO PROFITS, PASSION, AND PURPOSE WWW. DELIVERINGHAPPINESS. COM Tony Hsieh Jenn Lim Blizzard Entertainment April 1, 2011

31. A Little About Me (Tony)

34. the #1 priority CULTURE 5 weeks of training Culture book $2000 offer Hiring for culture Twitter helps build culture

35. C lothing, C ustomer Service, C ulture C ustomer Service C lothing C ulture

36. Clothing

37. Customer Service

38. Culture

39. C lothing, C ustomer Service, C ulture C ustomer Service C lothing C ulture

67. TAKE A STEP BACK… WHAT IS YOUR GOAL IN LIFE?

68. WHAT IS YOUR GOAL IN LIFE? Grow Company Get a Great Job Boyfriend / Girlfriend Be Healthy Retire Early Make Money Find Soul Mate Run Faster Spend Time w/ Family Buy A Home Get Married Run A Marathon why? why? why? why? why? why? why? why? HAPPINESS why? why? why? why?

71. WHAT IS YOUR GOAL IN LIFE? Grow Company Get a Great Job Boyfriend / Girlfriend Be Healthy Retire Early Make Money Find Soul Mate Run Faster Spend Time w/ Family Buy A Home Get Married Run A Marathon why? why? why? why? why? why? why? why? why? why? why? why? HAPPINESS

72. A FEW DIFFERENT FRAMEWORKS OF HAPPINESS

74. Maslow ’s Hierarchy

78. Profits Passion Purpose GREAT BUSINESS

79. HAPPINESS time time time GREAT BUSINESS Profits Passion Purpose Pleasure Passion Purpose

82. Delivering HAPPINESS

83. Delivering HAPPINESS Learn more and join the movement! www. delivering happiness.com [email_address] [email_address]