DefinitivePromo is a record brand management system with over 370,000 emails in its music industry database. It provides tools to promote artists and label releases, including media coverage, DJ airplay assistance, and exposure to increase website traffic and social media engagement. DefinitivePromo also offers web marketing solutions and services for labels, artists, clubs, and organizations, developing, implementing, managing, monitoring, and evaluating online assignments and strategies. It was founded with a focus on technology to provide a competitive advantage and flexibility across frameworks and platforms.