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DEFINITE
AND
INDEFINITE
ARTICLE
Compiled by Sheryl Harrison
2023
DEFINITION
In English there are three articles: a, an, and the. Articles are
used before nouns or noun equivalents and are a type of
adjective. The definite article (the) is used before a noun to
indicate that the identity of the noun is known to the reader. The
indefinite article (a, an) is used before a noun that is general or
when its identity is not known. There are certain situations in
which a noun takes no article.
2023 2
DEFINITION
DEFINITE ARTICLE
the (before a singular or plural noun)
INDEFINITE ARTICLE
a (before a singular noun beginning
with a consonant sound)
an (before a singular noun beginning
with a vowel sound)
Pitch deck title 3
4
Pitch deck title 5
6
7
PRODUCT OVERVIEW
UNIQUE
Only product specifically dedicated to
this niche market
TESTED
Conducted testing with college
students in the area
FIRST TO MARKET
First beautifully designed product
that's both stylish and functional
AUTHENTIC
Designed with the help and input of
experts in the field
20XX Pitch deck title 8
PRODUCT BENEFITS
Cool and stylish product
Areas for community connections
Online store and market swap
20XX Pitch deck title 9
COMPANY
OVERVIEW
20XX Pitch deck title 10
BUSINESS MODEL
RESEARCH
We based our research on
market trends and social
media
ABSTRACT
We believe people need
more products specifically
dedicated to this niche
market
DESIGN
Minimalist and easy to use
20XX Pitch deck title 11
MARKET OVERVIEW
$3B
• Opportunity to build
• Fully inclusive market
• Total addressable
market
$2B
• Freedom to invent
• Selectively inclusive
market
• Serviceable available
market
$1B
• Few competitors
• Specifically targeted
market
• Serviceable
obtainable market
20XX Pitch deck title 12
MARKET COMPARISON
$3B
Opportunity to build + addressable market
$2B
Freedom to invent + serviceable market
$1B
Few competitors + obtainable market
20XX Pitch deck title 13
OUR COMPETITION
CONTOSO
• Our product is priced below that of other
companies on the market
• Design is simple and easy to use,
compared to the complex designs of the
competitors
• Affordability is the main draw for our
consumers to our product
COMPETITORS
• Company A
Product is more expensive
• Companies B & C
Product is expensive and inconvenient to
use
• Companies D & E
Product is affordable, but inconvenient to
use
20XX Pitch deck title 14
OUR COMPETITION GRAPHIC
EXPENSIVE
CONVENIENT
INCONVENIENT
AFFORDABLE
20XX Pitch deck title 15
A
E
C
B
D
CONTOSO
GROWTH STRATEGY
How we’ll scale in the future
PHASE 1: FEB 20XX
Roll out product to high profile or top-level participants to help establish the
product
PHASE 2: MAY 20XX
Release of the product to the public and monitor press release and social media
accounts
PHASE 3: OCT 20XX
Gather feedback and adjust product design as necessary
20XX Pitch deck title 16
TWO YEAR ACTION PLAN
Draft blueprints
Feb 20XX
Run focus group
May 20XX
Gather feedback
Oct 20XX
20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Test design
Feb 20XX
Launch design
July 20XX
Deliver to client
Dec 20XX
20XX Pitch deck title 17
FINANCIALS
Year 1 Year 2 Year 3
INCOME
Users 50,000 400,000 1,600,000
Sales 500,000 4,000,000 16,000,000
Average price per sale 75 80 90
Revenue @ 15% 5,625,000 48,000,000 216,000,000
Gross profit 5,625,000 48,000,000 216,000,000
EXPENSES
Sales & marketing 5,062,500 38,400,000 151,200,000 70%
Customer service 1,687,500 9,600,000 21,600,000 10%
Product development 562,500 2,400,000 10,800,000 5%
Research 281,250 2,400,000 4,320,000 2%
Total expenses 7,593,750 52,800,000 187,920,000
20XX Pitch deck title 18
MEET THE TEAM
Takuma Hayashi
President
Mirjam Nilsson
Chief Executive Officer
Flora Berggren
Chief Operations Officer
Rajesh Santoshi
VP Marketing
20XX Pitch deck title 19
MEET THE TEAM
Takuma Hayashi
President
Mirjam Nilsson
Chief Executive Officer
Flora Berggren
Chief Operations Officer
Rajesh Santoshi
VP Marketing
Graham Barnes
VP Product
Rowan Murphy
SEO Strategist
Elizabeth Moore
Product Designer
Robin Kline
Content Developer
20XX Pitch deck title 20
SUMMARY
At Contoso, we believe in giving 110%. By using our next-
generation data architecture, we help organizations virtually
manage agile workflows. We thrive because of our market
knowledge and great team behind our product. As our CEO
says, "Efficiencies will come from proactively transforming
how we do business."
20XX Pitch deck title 21
THANK YOU
Mirjam Nilsson
206-555-0146
mirjam@contoso.com
www.contoso.com

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Definite and Indefinite Article.pptx

  • 2. DEFINITION In English there are three articles: a, an, and the. Articles are used before nouns or noun equivalents and are a type of adjective. The definite article (the) is used before a noun to indicate that the identity of the noun is known to the reader. The indefinite article (a, an) is used before a noun that is general or when its identity is not known. There are certain situations in which a noun takes no article. 2023 2
  • 3. DEFINITION DEFINITE ARTICLE the (before a singular or plural noun) INDEFINITE ARTICLE a (before a singular noun beginning with a consonant sound) an (before a singular noun beginning with a vowel sound) Pitch deck title 3
  • 4. 4
  • 6. 6
  • 7. 7
  • 8. PRODUCT OVERVIEW UNIQUE Only product specifically dedicated to this niche market TESTED Conducted testing with college students in the area FIRST TO MARKET First beautifully designed product that's both stylish and functional AUTHENTIC Designed with the help and input of experts in the field 20XX Pitch deck title 8
  • 9. PRODUCT BENEFITS Cool and stylish product Areas for community connections Online store and market swap 20XX Pitch deck title 9
  • 11. BUSINESS MODEL RESEARCH We based our research on market trends and social media ABSTRACT We believe people need more products specifically dedicated to this niche market DESIGN Minimalist and easy to use 20XX Pitch deck title 11
  • 12. MARKET OVERVIEW $3B • Opportunity to build • Fully inclusive market • Total addressable market $2B • Freedom to invent • Selectively inclusive market • Serviceable available market $1B • Few competitors • Specifically targeted market • Serviceable obtainable market 20XX Pitch deck title 12
  • 13. MARKET COMPARISON $3B Opportunity to build + addressable market $2B Freedom to invent + serviceable market $1B Few competitors + obtainable market 20XX Pitch deck title 13
  • 14. OUR COMPETITION CONTOSO • Our product is priced below that of other companies on the market • Design is simple and easy to use, compared to the complex designs of the competitors • Affordability is the main draw for our consumers to our product COMPETITORS • Company A Product is more expensive • Companies B & C Product is expensive and inconvenient to use • Companies D & E Product is affordable, but inconvenient to use 20XX Pitch deck title 14
  • 16. GROWTH STRATEGY How we’ll scale in the future PHASE 1: FEB 20XX Roll out product to high profile or top-level participants to help establish the product PHASE 2: MAY 20XX Release of the product to the public and monitor press release and social media accounts PHASE 3: OCT 20XX Gather feedback and adjust product design as necessary 20XX Pitch deck title 16
  • 17. TWO YEAR ACTION PLAN Draft blueprints Feb 20XX Run focus group May 20XX Gather feedback Oct 20XX 20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Test design Feb 20XX Launch design July 20XX Deliver to client Dec 20XX 20XX Pitch deck title 17
  • 18. FINANCIALS Year 1 Year 2 Year 3 INCOME Users 50,000 400,000 1,600,000 Sales 500,000 4,000,000 16,000,000 Average price per sale 75 80 90 Revenue @ 15% 5,625,000 48,000,000 216,000,000 Gross profit 5,625,000 48,000,000 216,000,000 EXPENSES Sales & marketing 5,062,500 38,400,000 151,200,000 70% Customer service 1,687,500 9,600,000 21,600,000 10% Product development 562,500 2,400,000 10,800,000 5% Research 281,250 2,400,000 4,320,000 2% Total expenses 7,593,750 52,800,000 187,920,000 20XX Pitch deck title 18
  • 19. MEET THE TEAM Takuma Hayashi President Mirjam Nilsson Chief Executive Officer Flora Berggren Chief Operations Officer Rajesh Santoshi VP Marketing 20XX Pitch deck title 19
  • 20. MEET THE TEAM Takuma Hayashi President Mirjam Nilsson Chief Executive Officer Flora Berggren Chief Operations Officer Rajesh Santoshi VP Marketing Graham Barnes VP Product Rowan Murphy SEO Strategist Elizabeth Moore Product Designer Robin Kline Content Developer 20XX Pitch deck title 20
  • 21. SUMMARY At Contoso, we believe in giving 110%. By using our next- generation data architecture, we help organizations virtually manage agile workflows. We thrive because of our market knowledge and great team behind our product. As our CEO says, "Efficiencies will come from proactively transforming how we do business." 20XX Pitch deck title 21