Contoso creates a product that helps solve consumers' issues more comprehensively than competitors' options. Their target market is Gen Z who spend $48 billion annually on partial solutions. Contoso's affordable, stylish product is uniquely designed to meet this niche need and features community connections. It has been tested successfully with college students. Financial projections estimate rapid growth from 50,000 users in year 1 to 1.6 million in year 3, increasing revenue from $5.6 million to $216 million over the same period.