Defining
Competitive
 Advantage
 Understanding
  the Origin of
         Value
Finding Advantage
• There are 5 phases organizations go through
  in response to regulation

                                                   Transformation
                                       Advantage
                          Prevention
             Compliance
 Avoidance
How Do You Make The Leap?
By Connecting Risks & Rewards
The Value of Risk Management

       “More than any other
  development, the quantification
    of risk defines the boundary
  between modern times and the
            rest of history.”
Peter L. Bernstein, Harvard Business Review, Mar.-Apr. 1996, p. 57-51.
Risk Management is
  Bigger Than Fire
Efficiency
versus
Efficacy
It isn’t
about
surviving.
It’s
about
thriving
where
others
can’t.
“Competitive strategy is about being
   different. It means deliberately
    choosing to perform activities
  differently or to perform different
   activities than rivals to deliver a
         unique mix of value.”
                             Michael Porter
“Competitive strategy is about being
   different. It means deliberately
    choosing to perform activities
  differently or to perform different
   activities than rivals to deliver a
         unique mix of value.”
                             Michael Porter
Choose
your
controls
for
maximum
efficiency
The
framework
   doesn’t
    matter
Align
    your
services
 to your
controls
Support
your
customers
Questions?

             Brandon Dunlap
Managing Director of Research
    bsdunlap@brightfly.com
         Twitter: @bsdunlap

                 Brightfly, Inc.
           www.brightfly.com
           Twitter: @brightfly

Defining Competitive Advantage